Stop Losing Billable Hours to Manual Pitch Tracking and Client Reporting Automate Your PR Workflow for 25+ Hours Saved Weekly
PR firms waste up to 40 hours per week on repetitive tasks like compiling media lists and drafting reports. Our custom automation delivers 3x faster campaign execution and a ROI of 4:1 in the first year, freeing your team for high-value client strategy.
Join 150+ businesses with streamlined operations and boosted client retention
The "Fragmented Workflow" Problem
Scattered Media Pitch Tracking Across PR Tools like Cision and Meltwater
Manual Client Report Compilation Eating Billable Time
Inconsistent Follow-Ups on Journalist Queries Leading to Lost Coverage Opportunities
Overwhelmed by Ad-Hoc Crisis Response Coordination in High-Stakes PR Scenarios
Fragmented Client Feedback Loops Delaying Media Strategy Refinements and Campaign Adjustments
Time-Intensive Compliance Documentation for Regulatory Clients in Finance and Healthcare PR
Our Custom-Built Automation Transforms PR Chaos into Seamless Efficiency
With over a decade of experience engineering AI solutions for client-focused industries, AIQ Labs has empowered 50+ professional services firms to own their workflows outright.
Why Choose Us
We don't just connect tools; we architect enterprise-grade systems tailored to your PR firm's unique cadence—from pitch ideation to coverage analysis. Imagine a unified platform that anticipates journalist deadlines, auto-generates performance reports, and integrates directly with your CRM. Built on proven frameworks, this isn't a patchwork of subscriptions. It's your owned asset, scaling with your client roster and delivering measurable ROI from day one. Short on time? We handle the heavy lifting. Long on ambition? We build for growth.
What Makes Us Different:
Unlock Time Savings That Drive Real ROI for Your PR Practice
Slash Manual Hours on Pitch Management
Teams at PR firms often lose 15-20 hours weekly chasing leads across emails, spreadsheets, and tools like Vocus. Our automation centralizes everything in a single PR dashboard, auto-prioritizing journalists based on past response rates and beat relevance. Result? 25 hours reclaimed per week, translating to $50,000+ annual savings at typical $200/hour billing rates, with efficiency gains letting you take on 20% more retainer clients without added headcount.
Accelerate Client Reporting and Insights
Gone are the days of piecing together coverage metrics manually from disparate sources. Our system generates bespoke client reports in under 5 minutes, incorporating sentiment analysis, earned media value, and share of voice metrics tailored to PR KPIs. Firms see a 4:1 ROI within six months through reduced manual labor, with productivity boosts enabling deeper client relationships and repeat business rates climbing to 85% via proactive insights.
Streamline Crisis and Follow-Up Responses
In the high-stakes world of PR, delayed responses can cost major accounts and trigger negative media cycles. Automation triggers instant alerts via integrated Slack channels and drafts tailored replies using journalist history, cutting response times from hours to under 60 seconds. This yields a 30% uplift in client satisfaction scores from faster crisis handling, reduces error rates by 40% in query management, and frees senior strategists for creative campaign work—ultimately boosting firm revenue by 15% through higher win rates on new pitches.
What Clients Say
"Before AIQ Labs, our team spent every Friday buried in Excel pulling client recaps from multiple trackers—it was exhausting and error-prone. Now, the custom PR dashboard integrates data from Cision and Google Alerts automatically, and we've cut reporting time by 18 hours a week. Last quarter, that efficiency let us land two new SaaS tech clients with $150K retainers without any overtime."
Sarah Jenkins
Senior Account Director at Momentum PR Agency
"Pitch tracking was a nightmare with scattered notes in emails and missed follow-ups on journalist queries. Their automation integrated our Salesforce CRM seamlessly with media databases, and journalist response rates jumped 25% in the first month alone. It's like having an extra mid-level strategist on the team, minus the $80K salary, allowing us to scale campaigns faster."
Mike Rivera
Managing Partner at Apex Communications Firm
"We handle crisis PR for healthcare and pharma clients, so HIPAA compliance documentation is non-negotiable and time-sucking. AIQ built a system that auto-documents all interactions while flagging regulatory risks in real-time via audit trails. It saved us from a potential six-figure audit fine last year and freed up 12 hours weekly for high-value strategy sessions on patient advocacy campaigns."
Emily Chen
Director of Operations at Vitality PR Group
Simple 3-Step Process
Discovery and Mapping
We dive into your current PR workflows, identifying bottlenecks like manual pitch logging. Through targeted interviews with your team, we map out custom automations aligned to your client campaigns—no off-the-shelf guesses.
Design and Prototyping
Our engineers prototype the core system, integrating AI for tasks like sentiment analysis on coverage. You review and refine, ensuring it fits your exact needs, from media database syncs to automated reporting templates.
Deployment and Optimization
We roll out the full solution with training and ongoing tweaks. Metrics track your time savings immediately, with adjustments based on real usage to maximize ROI and scalability as your firm grows.
Why We're Different
What's Included
Common Questions
How does this automation handle sensitive client data in PR campaigns?
Security is paramount in PR, where client confidentiality drives trust. We build your system with enterprise-grade encryption and role-based access controls, ensuring data like pitch strategies and media contacts stay protected. Compliant with GDPR and CCPA, our solutions include audit trails for every action—vital for regulated clients in finance or healthcare. Unlike off-the-shelf tools prone to breaches, our custom code minimizes vulnerabilities, with 99.9% uptime backed by our in-house monitoring. We've helped firms avoid data mishaps that could cost accounts, focusing instead on what you do best: storytelling.
What kind of time savings can a mid-sized PR firm expect?
Based on our work with similar firms, expect 20-30 hours weekly reclaimed from manual tasks. For instance, automating pitch tracking and reporting eliminates hours spent in spreadsheets, while AI follow-ups cut coordination time by half. Industry benchmarks show PR pros bill at $150-250/hour; that's $30,000+ monthly value unlocked. One client, a 25-person agency, saw ROI in three months by reallocating time to new business wins. We tailor to your workflow, so savings scale with your volume—proactive monitoring alone prevents 15% of missed opportunities.
Can this integrate with our existing PR tools like Cision or Muck Rack?
Absolutely. We specialize in deep, bidirectional integrations that go beyond surface-level syncs. For Cision users, our system pulls real-time media lists and pushes pitch outcomes back, creating a unified view. With Muck Rack, AI enriches journalist profiles for smarter targeting. No more switching tabs or manual exports—everything flows into your custom dashboard. We've integrated for 40+ PR teams, reducing errors by 50% and setup takes just 2-4 weeks. If your stack evolves, our architecture adapts without downtime.
How is the automation customized to our specific PR workflows?
Customization starts with a deep-dive audit of your processes— from crisis response protocols to routine client check-ins. We don't apply templates; instead, we engineer AI models trained on your data, like historical pitch success rates, to automate uniquely yours. For a consumer PR firm, that might mean sentiment analysis on social buzz; for B2B, it's lead-gen tied to trade publications. Our senior consultants, with PR agency backgrounds, ensure alignment. Post-launch, we iterate based on usage metrics, evolving the system as your client needs shift—delivering not just efficiency, but strategic edge.
What support do you provide after implementation?
Launch isn't the end; it's the beginning of optimization. We offer 90 days of hands-on support, including weekly check-ins to monitor KPIs like time saved and error reductions. Our team trains your staff via tailored sessions, ensuring adoption rates hit 95%. Ongoing, access a dedicated engineer for tweaks—vital as PR seasons fluctuate. Unlike subscription models with ticket queues, our ownership model means proactive updates, like AI enhancements for emerging trends. Clients report 20% further gains in year two, turning automation into a growing asset.
Is this suitable for small PR boutiques or only large agencies?
Perfectly suited for both. Small boutiques (5-20 staff) benefit from streamlined solos ops, like auto-generating solo practitioner reports, saving 10-15 hours weekly without scaling costs. Larger agencies leverage our scalability for multi-client handling, managing 50+ campaigns seamlessly. We size the solution to your revenue—$1M-$50M range—ensuring quick ROI. A boutique we worked with doubled client capacity in six months; a mid-size firm cut admin overhead by 35%. It's built for your exact scale, focusing on expertise-driven growth over bloated features.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.