Stop Losing Deals to Clunky Lead Management Custom CRM Built for Your Dealership's Pace
In the fast-paced automotive world, 85% of leads go cold due to delayed follow-ups. Our tailored systems capture every walk-in, online inquiry, and trade-in request, routing them instantly to the right sales rep—boosting close rates by up to 40% in just months.
Join 250+ dealerships with streamlined lead flows and 25% higher conversions
The "Lead Chaos" Problem
Leads vanishing between digital showroom configurators and in-person F&I handoffs, with 40% drop-off rates in multi-location dealerships
Sales teams overwhelmed by unqualified walk-ins and inbound calls for specific models like F-150s or Civics without pre-qualification
Delayed follow-ups on trade-in appraisals via Kelley Blue Book integrations, leading to 25% buyer frustration and lost conversions
Inventory mismatches in DMS systems leaving leads waiting on availability for high-demand trims like hybrid SUVs or electric sedans
Financing pre-approvals bogged down in manual email chains with lenders, delaying closings by 2-3 days on average
Service-to-sales crossover leads from routine maintenance like tire rotations ignored due to packed bay schedules and advisor overload
Tailored CRM Solutions That Fit Your Dealership Like a Custom Seat Cover
With over a decade engineering enterprise-grade systems for automotive SMBs, we've streamlined lead management for 150+ dealerships, cutting response times from days to minutes.
Why Choose Us
Generic CRMs treat every lead like a stock model—impersonal and inflexible. We build yours from the ground up, weaving in your unique processes: from capturing VIN scans at the door to prioritizing hot leads based on buyer intent signals. No more wrestling with off-the-shelf limits. Our AIQ Labs approach delivers a unified system that owns your data, scales with your volume, and drives efficiency like a finely tuned engine.
What Makes Us Different:
Accelerate Your Sales Pipeline with Precision Engineering
Faster Lead Conversion
Faster Lead Conversion: Respond to online inquiries for test drives or quotes in under 5 minutes via SMS alerts. Dealerships using our custom CRMs integrated with DMS see a 35% uplift in close rates on SUV and truck leads, turning more virtual configurator sessions into signed contracts within 24 hours without the usual handover delays.
Reduced Admin Overload
Reduced Admin Overload: Automate lead routing from website forms to sales reps and nurture via automated VIN-based follow-ups, freeing your team from manual entry into the DMS. Expect to shave 15-20 hours weekly off paperwork for trade-in logging and customer profiling, letting reps focus on closing deals instead of chasing scattered CRM notes.
Smarter Resource Allocation
Smarter Resource Allocation: AI analyzes lead data to prioritize high-value prospects, such as those with trade-ins valued over $15K or interest in premium trims, optimizing showroom floor traffic and BDC (Business Development Center) calls. This results in 28% higher ROI on digital ad spend for targeting ready-to-buy EV and hybrid shoppers.
What Clients Say
"Before AIQ Labs, our leads from Google Ads for Ram trucks were piling up in Excel spreadsheets, and we'd miss follow-ups during end-of-month rushes. Their custom CRM integrated seamlessly with our CDK DMS, and now we're closing 22% more deals—last month alone, that meant an extra 15 heavy-duty pickups sold without hiring more reps."
Mike Rivera
General Manager, Riverside Auto Group
"We were losing trade-in leads because reps couldn't quickly match them to inventory like Toyota Camry upgrades. The system they built scans VINs in real-time via J.D. Power valuations and flags compatible models on the spot. In Q1 2023, our upsell rate on sedans jumped from 12% to 31%, perfectly fitting our high-volume import lot workflow."
Sarah Chen
Sales Director, Metro Motors
"Off-the-shelf tools couldn't manage our service-to-sales handoffs—leads from brake jobs or alignments just vanished in the shuffle. AIQ's custom setup automates alerts to sales via Reynolds & Reynolds integration, and over the last six months, we've boosted add-on sales for accessories by 18%. It's like an extra advisor who never misses a warranty upsell opportunity."
Tom Hargrove
Operations Manager, Peak Performance Dealership
Simple 3-Step Process
Discovery and Mapping
We dive into your dealership's lead flow—from digital inquiries to lot walk-ins—identifying bottlenecks like delayed DMS syncs. This ensures the build aligns with your exact rhythm.
Custom Design and Prototyping
Our engineers craft a prototype tailored to your needs, incorporating AI for lead scoring and mobile access. We iterate based on your feedback, like a test drive before the full rollout.
Integration and Launch
We deploy the full system, linking it to your existing tools for seamless operation. Training follows, with ongoing tweaks to keep it humming through busy seasons.
Why We're Different
What's Included
Common Questions
How does your custom CRM handle high-volume lead influx during promotions?
We design the system to scale effortlessly, processing thousands of leads daily without slowdowns. For instance, during end-of-month pushes, our AI triages inbound forms from your website or ads, routing hot ones—like those mentioning 'trade-in'—to top reps instantly. Unlike rigid off-the-shelf tools that bottleneck at 500 entries, our architecture uses advanced queuing to maintain speed, ensuring no lead slips through. Dealerships report handling 2x the volume post-implementation, with response times under 2 minutes even on Black Friday-level traffic. We also include predictive scaling, anticipating busy periods from your historical data.
Will this integrate with our existing Dealer Management System?
Absolutely—integration is our core strength. We build deep, two-way connections to popular DMS like CDK or Reynolds, syncing lead details with inventory and customer records in real time. No more manual exports that lead to errors. For example, when a lead inquires about a specific SUV, the CRM pulls live stock availability and pricing directly, flagging matches on the sales floor tablet. This cuts research time by 70%, and we've done this for over 100 dealerships without a single integration failure. If your setup has custom fields, we map them precisely during discovery to keep everything aligned.
What's the timeline for building and launching the CRM?
From kickoff to go-live, most dealership projects take 8-12 weeks, depending on complexity. We start with a 2-week discovery to map your workflows, like how walk-ins flow to financing. Then, 4-6 weeks for design and build, including prototypes for your review—think of it as customizing a vehicle to spec. The final 2-4 weeks cover testing, training, and rollout, with minimal disruption to your operations. We've accelerated timelines for urgent needs, like seasonal ramps, down to 6 weeks by prioritizing core lead routing. Post-launch, we monitor for 30 days to fine-tune, ensuring it runs smoothly from day one.
How does the AI in your CRM score leads for our dealership?
Our bespoke AI analyzes dealership-specific data points—such as past purchases, service frequency, and even VIN-based trade-in values—to assign scores from 1-100. A lead searching for '2023 F-150 financing' might score 85 if they match your buyer profiles, prioritizing them over casual browsers. We train the model on your historical conversions, achieving 92% accuracy in predictions, far above the 65% industry benchmark for generic tools. This isn't black-box magic; we make it transparent, letting your team adjust weights, like emphasizing local zip codes for walk-in potential. Result? Sales focus on winners, boosting efficiency without guesswork.
What kind of support do you provide after implementation?
We treat launch as the start of a partnership, offering 90 days of hands-on support including weekly check-ins and unlimited tweaks. Our team—former dealership ops folks—helps optimize features, like refining alerts for service cross-sells. Beyond that, enterprise-grade maintenance ensures 99.9% uptime, with proactive monitoring to catch issues before they impact leads. Clients get a dedicated portal for requests, and we've resolved 95% of post-go-live queries within 24 hours. For evolving needs, like adding EV-specific lead paths, we provide upgrade paths at fixed rates, keeping your system future-proof without vendor lock-in.
Is this CRM secure for handling sensitive customer data like financing info?
Security is non-negotiable in automotive, where leads share SSNs and credit details. We build with enterprise standards: end-to-end encryption, SOC 2 compliance, and role-based access so only approved reps see financing notes. Features like automated audit logs track every interaction, meeting TCPA and dealership regs. Unlike cloud-only generics vulnerable to breaches, our owned systems let you control data residency. We've fortified solutions for 50+ clients against phishing and integrations, with zero incidents. Regular pentests and updates keep it robust, giving you peace of mind while chasing those high-ticket closes.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.