Stop Losing Billable Hours to Client Reporting Chaos Gain Real-Time Visibility into Campaign Performance
PR firms waste an average of 15 hours per week compiling fragmented reports from email chains and scattered tools. Our custom dashboards consolidate everything into one enterprise-grade interface, empowering data-driven decisions that boost client retention by 28% on average.
Join 150+ businesses with unified data visibility
The "Fragmented Insights" Problem
Fragmented Client Data Across PR Tools like Meltwater, Cision, and CRM Systems
Delayed Crisis Response from Limited Visibility into Media Sentiment and Coverage Alerts
Inaccurate Pitch Tracking Across Siloed Systems for Media Placements and Influencer Outreach
Overwhelmed Account Teams Juggling Multiple Reporting Formats for Coverage Metrics and ROI Analysis
Missed Opportunities from Unseen Trends in Campaign Media Coverage and Share-of-Voice
Client Dissatisfaction from Inconsistent Metrics Reporting on Engagement and Sentiment Scores
Custom-Built Dashboards: Tailored for Your PR Workflow
With over a decade of experience architecting solutions for expertise-driven firms, AIQ Labs delivers proven, scalable systems trusted by leading PR agencies.
Why Choose Us
We don't deploy off-the-shelf templates. Instead, our engineers craft bespoke dashboards that mirror your exact client management processes. Drawing from your CRM, media monitoring tools, and internal trackers, we create a unified view. Real-time updates ensure you're never flying blind during fast-paced campaigns. This enterprise-grade approach replaces subscription chaos with a single, owned asset that scales with your firm.
What Makes Us Different:
Unlock Informed Decision-Making with Actionable Insights
Real-Time Campaign Visibility
Real-Time Campaign Visibility: Monitor media coverage volume, social sentiment polarity, and client engagement metrics like click-through rates updating live via integrated APIs. Eliminate days-long report waits, enabling swift pivots in PR strategies that reduce campaign response times by 40% and deliver proactive updates that enhance client retention in competitive professional services landscapes.
Streamlined Client Reporting
Streamlined Client Reporting: Produce customized reports with one click, aggregating data from disparate silos into executive-ready visuals featuring share-of-voice charts and AVE comparisons. Account teams reclaim 12 hours weekly from manual data pulls, redirecting efforts to high-value strategy sessions; benchmarks from PRSA surveys indicate this elevates client satisfaction scores by 35% through consistent, insightful deliverables.
Predictive Insights for Growth
Predictive Insights for Growth: AI-driven analysis of historical coverage data forecasts media impact and pinpoints high-potential pitches, such as emerging influencer partnerships or topic trends. Tailored beyond generic tools, our dashboards surface PR-unique opportunities like optimizing earned media amplification, resulting in a 25% uplift in secured placements and proactive client advisory.
What Clients Say
""Prior to partnering with AIQ Labs, our Fridays were lost to Excel marathons aggregating metrics from Meltwater, Google Alerts, and our internal CRM. The custom dashboard now consolidates coverage reach, sentiment scores, and competitor benchmarking in real time. We've slashed reporting time by 50% and secured a $500K retainer extension thanks to the transparency that wows our enterprise clients.""
Sarah Thompson
VP of Client Services, Horizon PR Firm
""In a reputational crisis for our SaaS client last quarter, the dashboard's custom alerts detected a 30% negative sentiment spike in tech media 24 hours ahead of our legacy tools. This allowed us to deploy counter-narratives swiftly, mitigating damage and strengthening ties. Setup was seamless in three weeks, and it's already deepened our six-figure client relationships.""
Michael Reyes
Director of Crisis Communications, Apex Global Strategies
""Managing pitches for 50+ clients used to mean chaos in shared Google Drives and disparate trackers. The dashboard integrates our Meltwater feeds effortlessly, delivering precise share-of-voice metrics and pitch win rates that captivate boardroom stakeholders. It's equivalent to adding a full-time PR analyst— we avoided renewing two $20K annual subscriptions and boosted efficiency overnight.""
Emily Chen
Head of Analytics and Operations, Vanguard Communications Group
Simple 3-Step Process
Discovery and Mapping
We audit your current workflows, from pitch tracking to client reporting, to identify key data sources and pain points specific to your PR operations.
Custom Design and Build
Our engineers prototype the dashboard, integrating your tools with secure APIs and embedding AI for predictive insights tailored to media metrics.
Deployment and Optimization
We launch the system, train your team, and refine based on feedback, ensuring it evolves with your firm's client demands.
Why We're Different
What's Included
Common Questions
How do your custom dashboards integrate with our existing PR tools?
We start by mapping your tech stack—think Cision for monitoring, Salesforce for client data, or Asana for project tracking. Our engineers build robust, two-way API integrations that pull data in real-time without disrupting your workflow. For a mid-sized PR firm like yours, this means no more manual uploads; everything syncs automatically. We've handled integrations for over 50 agencies, ensuring compliance with data privacy standards like GDPR. The result? A seamless fabric where your dashboard becomes the hub, reducing errors by 90% and freeing your team for high-value strategy work.
What makes these dashboards specific to PR firms rather than generic business tools?
Generic dashboards treat all data the same, but PR demands nuance—like tracking media sentiment or calculating share of voice. We customize for your world: widgets for coverage reach, influencer impact scores, and crisis alert thresholds. Drawing from our work with expertise-driven services, we embed PR benchmarks, such as industry averages for earned media ROI. No cookie-cutter setups; it's built around your client pitches and campaign cycles. Clients report 30% faster insights, turning data into billable wins instead of administrative drudgery.
How long does it take to build and launch a custom dashboard?
Timeline varies by complexity, but for most PR firms, we deliver a MVP in 4-6 weeks. Week one: Deep-dive discovery to align with your workflows. Weeks two to four: Design, integration, and AI feature builds. Final weeks: Testing, training, and tweaks. We've accelerated this for urgent needs, like a crisis-ready dashboard in under a month. Post-launch, we monitor performance and iterate quarterly. This phased approach ensures minimal disruption, with your team involved throughout for ownership.
Can we own the dashboard, or is it tied to subscriptions?
Full ownership is our core promise. Unlike assemblers reliant on no-code platforms, we code everything custom, handing over a self-contained system you control. No ongoing vendor lock-in or escalating fees—just your data, your rules. We include source code, hosting options, and maintenance guides. For PR agencies battling subscription fatigue, this means ditching 5-10 tools for one powerful asset, saving thousands annually while scaling with client growth.
What security measures are in place for sensitive client data?
PR data often includes confidential pitches and client intel, so we prioritize fortress-level security. Dashboards use end-to-end encryption, role-based access (e.g., execs see high-level KPIs, analysts get granular data), and comply with SOC 2 and GDPR. We conduct regular audits and integrate only secure APIs. In one deployment for a firm handling Fortune 500 clients, we added multi-factor authentication and audit logs to track access. Your data stays siloed and protected, ensuring trust in every client relationship.
How do you ensure the dashboard provides actionable PR insights?
Actionability comes from AI layers we weave in: not just raw numbers, but predictive alerts like 'This influencer's post could amplify your campaign by 20%.' We define KPIs during discovery—tailored to challenges like measuring intangible PR value. Visualizations use PR-friendly metaphors, like a 'media radar' for emerging stories. Benchmarks from our 150+ deployments show users make 45% more data-driven decisions, directly tying to wins like higher placement rates.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.