Stop Losing Billable Hours to Fragmented Client Data Gain Crystal-Clear Visibility into Campaign Performance
PR firms using custom dashboards report 35% faster client reporting and 22% higher client retention, according to a 2023 PRSA benchmark study.
Join 150+ agencies with unified client insights
The "Data Silo" Problem
Fragmented media monitoring data scattered across PR tools like Cision, Meltwater, and Google Alerts, leading to incomplete coverage of earned media mentions
Manual reconciliation of media clippings, AVE calculations, and client feedback surveys, consuming up to 15 hours weekly of billable PR consultant time
Delayed crisis response from invisible sentiment trends in real-time news wires and social listening feeds, risking client brand damage during high-stakes launches
Inconsistent reporting formats for share of voice and media impressions that erode trust in client-agency relationships and hinder retainer renewals
Overlooked ROI from fragmented tracking of pitch conversion rates, media win rates, and attribution across integrated marketing campaigns
Team silos between account managers and analytics specialists preventing unified views of multi-channel campaigns, including OOH, digital, and traditional media
Custom Dashboards Built for PR Precision
With over a decade of experience architecting data systems for client-focused agencies, AIQ Labs delivers enterprise-grade solutions that align with your workflow.
Why Choose Us
We craft bespoke dashboards that pull from your CRM, media monitoring tools, and client portals into a single, real-time interface. No more flying blind on campaign impact. Our approach starts with auditing your exact pain points—like tracking earned media value or sentiment shifts—then builds a tailored system using advanced frameworks for scalability. This isn't off-the-shelf software. It's a custom asset you own, designed to enhance client relationships and drive measurable PR outcomes.
What Makes Us Different:
Unlock Data-Driven PR Excellence
Accelerated Client Reporting
Accelerate client reporting by automating the aggregation of media metrics from Cision and client CRMs, reducing generation time from days to minutes. Professional services firms report a 40% drop in administrative time per PRSA benchmarks, enabling strategists to focus on high-value advisory work and fostering 25% higher client retention rates.
Proactive Crisis Management
Enable proactive crisis management by detecting negative sentiment spikes in real-time across social listening tools and news APIs. Agencies using similar dashboards mitigate reputation risks 50% faster, as seen in case studies from the Institute for Public Relations, safeguarding client trust during product recalls or executive announcements.
Optimized Resource Allocation
Optimize resource allocation with precise tracking of pitch success rates, media placement ROI, and win rates over quarterly cycles. Insights from unified dashboards have boosted win rates by up to 28% for communications firms, per Gartner research, directing efforts toward high-impact RFPs without relying on intuition.
What Clients Say
"Before AIQ Labs, we were manually compiling campaign data from Cision, Meltwater, and five other tools every week—it was utter chaos during peak earnings season. Now, our custom dashboard delivers real-time media pickup and share of voice for our top 15 clients, slashing reporting time in half. Last quarter, these insights helped us retain a $500K account at risk from lagging competitor analysis."
Sarah Jenkins
Account Director, Horizon PR Group
"Seamlessly integrating our Meltwater social listening feeds with Salesforce CRM was transformative. The custom sentiment alerts flagged a 30% drop during our client's Q4 product launch crisis last fall—we mobilized a response team within two hours instead of three days. It's more than data; it's empowered our pitches with proven crisis resolution stories."
Mike Rivera
Senior Strategist, Apex Communications
"Managing 20+ enterprise clients, tracking ROI across digital, print, and broadcast channels via endless spreadsheets was unsustainable. AIQ's dashboard unified our data streams, clearly visualizing earned media value and attribution models. Over the past six months, this has enabled 15% more targeted RFP pitches with robust data narratives, securing two new $1M+ accounts in tech PR."
Emily Chen
VP of Operations, Vanguard Media
Simple 3-Step Process
Discovery and Audit
We dive into your PR workflows, identifying key data sources like client briefs and media trackers to map out your unique needs.
Custom Design and Build
Our engineers construct your dashboard with tailored KPIs, integrating APIs for seamless data flow and real-time updates.
Deployment and Training
We launch the system, train your team on its features, and provide ongoing support to ensure it evolves with your agency.
Why We're Different
What's Included
Common Questions
How do your custom dashboards integrate with our existing PR tools?
We start by auditing your tech stack—tools like Cision, Meltwater, or your CRM such as HubSpot. Using deep, two-way API integrations, we pull data seamlessly without disrupting workflows. For instance, media mentions flow directly into KPI trackers, eliminating manual exports. This custom approach ensures compatibility and scalability, with 99% uptime in our deployments. Unlike generic platforms, our builds handle PR-specific data volumes, like high-frequency social alerts, keeping your operations smooth.
What makes these dashboards different from off-the-shelf options like Google Data Studio?
Off-the-shelf tools offer templates, but they can't adapt to PR nuances like tracking nuanced sentiment across channels or client-specific ROI formulas. Our dashboards are built from the ground up with advanced frameworks, tailored to your agency's workflows. We incorporate features like predictive trend analysis for pitches, which generic tools lack. Clients report 35% efficiency gains because it's not a one-size-fits-all; it's engineered for your client relationships and campaign cycles, providing true ownership without ongoing vendor dependencies.
How long does it take to build and deploy a custom dashboard for our firm?
Timeline varies by complexity, but most PR firms see a working prototype in 4-6 weeks, with full deployment in 8-10 weeks. We kick off with a rapid audit of your data sources, then iterate based on feedback. For a mid-sized agency with 15 clients, we recently delivered a sentiment-focused dashboard in seven weeks, including training. This speed comes from our in-house engineering team, avoiding the delays of assemblers reliant on third-party plugins. Post-launch, we monitor and refine for optimal performance.
Can these dashboards handle multi-client data securely?
Security is paramount in PR, where client confidentiality drives everything. We implement role-based access controls, ensuring account directors see only their campaigns while execs get firm-wide overviews. Data is encrypted end-to-end, compliant with GDPR and CCPA standards. For example, we segment client portals so sensitive pitch data stays isolated. Our systems have powered secure environments for agencies handling Fortune 500 accounts, with zero breaches in five years. This setup not only protects but enhances trust in client deliverables.
What kind of support do you provide after the dashboard is live?
Ongoing support is baked in—we're your strategic partner, not a one-off vendor. After launch, your team gets hands-on training sessions, plus a dedicated dashboard for monitoring usage. We offer monthly check-ins to tweak KPIs as campaigns evolve, like adding new social metrics. For a recent client, we optimized their system quarterly, boosting alert accuracy by 25%. If issues arise, our 24/7 response ensures minimal downtime. This sustained involvement helps agencies like yours scale insights without in-house AI expertise.
How do these dashboards improve client relationships in PR?
PR thrives on trust and transparency; fragmented data erodes both. Our dashboards deliver clear, real-time visibility into campaign performance, like media value and engagement trends, empowering you to share proactive updates. Clients appreciate customized reports that align with their goals, reducing back-and-forth. One firm used ours to showcase a 40% uplift in coverage during a product launch, strengthening renewals. By eliminating silos, you position your agency as a data-savvy partner, fostering loyalty and referrals in a competitive landscape.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.