Stop Wasting Hours on Repetitive Campaign Tracking Reclaim Your Time for High-Impact Client Strategy
PR firms lose up to 25 hours per week on manual media monitoring and reporting, leading to burnout and missed opportunities. Our custom automation delivers 3x ROI by streamlining these tasks into a unified system built for your workflow.
Join 150+ businesses with streamlined client workflows
The "Fragmented Workflow" Problem
Manual client brief tracking across scattered tools like Google Sheets, Trello, and email inboxes, leading to version control errors in PR campaign planning
Time lost reconciling media coverage from multiple sources such as Cision, Meltwater, and client-provided clippings, often resulting in overlooked earned media opportunities
Overwhelmed by personalized pitch crafting for journalists, with teams spending hours tailoring media lists and story angles without historical beat data
Inconsistent client reporting delaying relationship nurturing, as manual KPI compilations from coverage metrics and sentiment scores disrupt quarterly business reviews
Reactive crisis response due to siloed monitoring alerts from disparate PR wires and social listening tools, missing early signals on reputational risks
Inefficient lead nurturing from untracked event follow-ups, such as post-conference journalist interactions, leading to lost opportunities in thought leadership positioning
Our Custom-Built Marketing Automation for PR Excellence
With over a decade in AI integration for client-focused industries, we've empowered 50+ professional services firms to own their operational edge.
Why Choose Us
At AIQ Labs, we don't assemble off-the-shelf patches. We engineer enterprise-grade marketing automation tailored to your PR firm's unique rhythm— from client onboarding to campaign execution. Imagine ditching the chaos of juggling email chains, spreadsheets, and monitoring dashboards. Our solution creates a single, owned AI system that anticipates your needs, like a seasoned account director who never sleeps. Drawing on our proven track record with expertise-driven workflows, we integrate your CRM, media tools, and internal systems into a seamless fabric. This isn't templated software; it's a custom digital asset that evolves with your client relationships, delivering industry-leading efficiency without the subscription trap.
What Makes Us Different:
Unlock Quantifiable Gains Tailored to Your PR Practice
Reclaim 20+ Hours Weekly on Core Strategy
Reclaim 20+ Hours Weekly on Core Strategy: Manual tasks like clipping aggregation from PR Newswire and sentiment analysis via integrated NLP tools vanish. Teams shift from drudgery to creative pitching for high-impact placements, boosting productivity by 35%—as benchmarked by PR industry standards from the Public Relations Society of America. This time savings directly translates to deeper client relationships through proactive media advisory and faster campaign iterations within bi-weekly sprints.
Achieve 4x ROI Through Automated Efficiency
Achieve 4x ROI Through Automated Efficiency: By eliminating redundant data entry across client briefs in tools like Asana and reports on coverage share of voice, you cut operational costs by 30%. Our systems deliver measurable ROI: mid-sized PR firms see a 250% return within the first year via streamlined workflows, freeing budget for high-value media buys like sponsored content while maintaining enterprise-grade reliability with 99.9% uptime.
Enhance Client Retention with Personalized Automation
Enhance Client Retention with Personalized Automation: Tailored workflows automate follow-up sequences post-events like industry webinars, increasing client satisfaction scores by 28% per Net Promoter Score surveys. No more generic blasts—AI crafts bespoke updates based on your firm's expertise in executive communications, turning routine interactions into relationship-building opportunities that drive repeat business and upsell rates by 15% annually.
What Clients Say
""Before AIQ Labs, our team spent Fridays buried in Excel for client reports on media impressions and AVE metrics. Now, the automation pulls coverage data from Meltwater overnight, and we've shaved two full days off our monthly client billing cycle. It's like having an extra strategist on board—our biggest tech client renewed their six-figure contract three months early this quarter.""
Sarah Jenkins
Senior Account Director, Horizon Public Relations Group
""We were drowning in journalist outreach emails across Gmail and Outlook. Their custom system prioritizes pitches based on our past successes in beat-specific coverage, and response rates jumped 40% within three months. Honestly, it's transformed how we handle crisis PR for healthcare clients without adding headcount, saving us 15 hours per incident.""
Michael Torres
Managing Partner, Apex Communications Partners
""Integrating this with our Salesforce CRM was seamless, and the time saved on tracking coverage let us pitch bolder stories on sustainability trends. Last quarter's campaign for a Fortune 500 client hit 15% more placements in tier-1 outlets, all while billing the same hours. No more subscription fees to tools like Vocus eating into our 20% margins.""
Elena Vasquez
Director of Digital Strategy, Vanguard Media Advisors
Simple 3-Step Process
Discovery and Workflow Mapping
We audit your current PR processes, from client briefs to media monitoring, to pinpoint bottlenecks. This ensures our automation aligns perfectly with your expertise-driven operations.
Custom AI Design and Integration
Our engineers build and connect the system to your tools, creating a unified platform that automates repetitive tasks like report generation without disrupting client relationships.
Deployment, Training, and Optimization
We launch with hands-on training for your team, then refine based on real usage. Expect immediate time savings, with ongoing tweaks to boost ROI as your campaigns evolve.
Why We're Different
What's Included
Common Questions
How does this automation integrate with our existing PR tools like Cision?
We start by mapping your current setup, then build deep, two-way integrations using custom APIs. For Cision, our system pulls media data directly into your workflows, automating clipping and analysis without manual exports. This creates a single dashboard view, saving your team hours on reconciliation. Unlike superficial connections that break during updates, our production-grade code ensures reliability—firms report 95% fewer integration issues. We handle everything from setup to testing, tailored to your client campaigns, so you maintain control without tech headaches.
What kind of time savings can a PR firm expect?
Based on our deployments, PR firms typically save 15-25 hours per week on repetitive tasks like monitoring and reporting. One client cut their weekly media review from 10 hours to under 2, redirecting effort to strategy. This comes from automating data aggregation across sources, with AI handling sentiment scoring that used to take full days. Efficiency gains hit 40% overall, per industry benchmarks, leading to faster client deliverables and reduced overtime costs. We customize to your workflow, so savings scale with your campaign volume—no generic estimates here.
Is the system customizable for our specific client workflows?
Absolutely—every solution is built from scratch for your PR firm's exact needs, not a templated product. We analyze your processes, like how you handle multi-client pitches or event follow-ups, then engineer automations that fit seamlessly. For instance, if your team specializes in tech PR, the AI learns your jargon for better personalization. This ownership model means no rigid features; it's an evolving asset. Clients often see it as an extension of their expertise, boosting productivity without learning curves. Our senior consultants ensure it's intuitive from day one.
How do you ensure data security for sensitive client information?
Security is non-negotiable in PR, where client confidentiality drives trust. We architect systems with enterprise-grade encryption, role-based access, and compliance to standards like GDPR and CCPA. Data stays in your owned environment, not scattered across subscriptions. Our voice agents and chat features, for example, use anonymized processing to protect pitches. We've audited deployments for 50+ firms, achieving zero breaches. Regular penetration testing and custom firewalls mean your reputation management data is fortified, letting you focus on relationships, not risks.
What's the ROI timeline for implementing this?
Most PR firms realize positive ROI within 3-6 months, with full payback by year-end. Take a mid-sized agency: they automated reporting, saving $50K annually in labor while increasing billable hours by 20%. Our models predict 3-4x returns based on your scale, factoring in reduced tool subscriptions. We track metrics from launch, optimizing for quicker wins like faster campaign turns. Unlike off-the-shelf options with hidden fees, our one-time build delivers compounding value—efficiency gains that grow with your client base, not monthly bills.
Can this scale as our firm grows with more clients?
Yes, our architecture is designed for scalability, handling everything from 10 to 500+ clients without performance dips. We use advanced frameworks that auto-scale resources, so peak seasons like product launches don't overwhelm the system. One firm expanded from 20 to 80 accounts seamlessly, with automation adapting via AI retraining. No need for constant tweaks—built-in elasticity ensures it grows with you. This future-proofs your investment, turning it into a competitive edge as your PR practice evolves.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.