Stop Losing High-Value Clients to Fragmented Tools That Can't Scale with Your Agency's Growth
PR agencies waste 25-40% of billable hours on manual coordination between client briefs, media outreach, and reporting—our custom AI software eliminates this chaos, delivering enterprise-grade scalability that handles your expansion without bottlenecks.
Join 150+ agencies with streamlined operations and 30% faster client onboarding
The "Scalability Ceiling" Problem
Juggling disconnected PR tools like disparate CRM and media monitoring software erodes client trust amid 30% YoY agency growth
Manual curation of targeted media lists and tracking outreach via email threads bottlenecks workflows as multi-channel campaigns scale to 50+ journalists weekly
Fragmented reporting across siloed analytics from Google Analytics, Meltwater, and internal trackers leads to inconsistent deliverables, jeopardizing 20% of annual contract renewals
Overloaded account teams waste 15+ hours weekly on administrative tasks like approval routing, diverting focus from strategic stakeholder relationship building in client pitches
Scaling to enterprise clients reveals gaps in managing multi-stakeholder approvals and GDPR/CCPA compliance for global PR campaigns involving 10+ approvers
Inefficient crisis response workflows, reliant on ad-hoc Slack channels and manual monitoring, force PR firms into reactive mode during media storms affecting brand reputation scores
Our Enterprise-Ready Custom AI Software for PR Firms
With over a decade architecting scalable systems for client-focused agencies, we've empowered 150+ PR firms to own their tech stack.
Why Choose Us
We build bespoke AI-powered platforms tailored to PR workflows. No more subscription sprawl. Our solutions integrate your CRM, media databases, and internal tools into a unified system that grows with your firm. From automating pitch personalization to real-time sentiment dashboards, we ensure seamless scalability. Picture your agency as a well-oiled orchestra—every section in harmony, hitting high notes without missing a beat.
What Makes Us Different:
Unlock Unlimited Growth Potential with AIQ Labs
Effortless Client Onboarding and Retention
Effortless Client Onboarding and Retention: Our custom software automates PR intake processes and stakeholder relationship tracking, slashing onboarding from 4 weeks to 2 days for new retainers. Agencies achieve 35% higher retention through unified client portals offering real-time updates on media coverage and sentiment analysis—building trust without endless status calls.
Scalable Media Outreach Without Bottlenecks
Scalable Media Outreach Without Bottlenecks: Manage exploding campaign volumes with AI-personalized pitches tailored to journalist beats and past coverage. Benchmark: PR firms report 4x more earned media placements, as the platform prioritizes high-response journalists via Cision integration and automates follow-ups, liberating teams for executive-level strategy.
Enterprise-Grade Reporting for Stakeholder Wins
Enterprise-Grade Reporting for Stakeholder Wins: Produce dynamic, compliant reports with embedded AVEs and share of voice metrics that satisfy clients and auditors. Dashboards unify data from CRM, social listening, and wire services, reducing reporting cycles by 50% and crafting compelling narratives that clinch 25% larger multi-year retainers.
What Clients Say
"Before AIQ Labs, our team was buried in Excel spreadsheets aligning media lists with client KPIs—it took 3-4 days per campaign. Now, our custom AI tool automates personalization based on journalist preferences and tracks responses in real-time. We secured three Fortune 500 accounts in Q3 alone, and our directors now dedicate 20% more time to C-suite strategy sessions."
Sarah Jenkins
Senior Account Director, Horizon PR Group (mid-sized firm specializing in tech PR)
"Expanding from 20 to 50 clients highlighted how legacy tools failed multi-agency PR collaborations and rapid approvals. AIQ's software integrated our Cision database and approval workflows seamlessly, dropping crisis response from 48 hours to under 2 during a client's product recall storm. It's equivalent to adding a dedicated strategist per account without the headcount."
Michael Torres
Managing Partner, Apex Communications (boutique agency focused on consumer brands)
"We kept losing RFPs due to disjointed reporting that couldn't showcase ROI effectively. AIQ's custom dashboard now aggregates live data from Salesforce CRM and Brandwatch social tools, delivering interactive visuals on media impact. Client retention surged 28% in the past six months, empowering us to pursue enterprise healthcare PR contracts confidently."
Elena Vasquez
Operations Lead, Vanguard Media (full-service firm with 75+ staff handling B2B communications)
Simple 3-Step Process
Discovery and Blueprint
We dive into your PR workflows, identifying scalability pain points like campaign silos or reporting delays. Then, we co-create a custom architecture that aligns with your client-relationship focus.
Build and Integrate
Our engineers construct your unified AI system, weaving in deep integrations with existing tools. We test rigorously to ensure it scales from boutique campaigns to enterprise demands without a hitch.
Deploy and Optimize
Launch with full training for your team. We monitor performance, refining AI models based on real usage—like tweaking sentiment analysis for industry-specific nuances—guaranteeing ongoing growth support.
Why We're Different
What's Included
Common Questions
How does your custom software handle the unique demands of PR client relationships?
We design AI systems that centralize client data, automating personalized touchpoints like birthday outreach or milestone recaps while tracking engagement metrics. For PR firms, this means account teams spend less time on admin and more on nurturing bonds. Our approach uses secure, two-way integrations to pull from your CRM without data silos, ensuring every interaction is informed. Benchmarks show this boosts retention by 25%, as clients feel truly understood. We start with a workflow audit to tailor features, like sentiment-based alerts, so your software scales with relationship complexity—no generic templates here.
Can this software scale as my PR agency grows from boutique to enterprise level?
Absolutely. Our enterprise-grade architecture is built to handle exponential growth, from managing 10 clients to 100+. We use modular code that expands seamlessly—adding users, campaigns, or global media lists without performance hits. PR firms often hit ceilings with tools like spreadsheets or basic CRMs during expansion; our systems prevent that by load-balancing AI processes. For instance, during peak seasons, it processes 10x more pitches without lag. We've helped agencies double revenue in a year by eliminating bottlenecks, with built-in monitoring to proactively optimize as you scale.
What makes your integrations better for PR-specific tools like Cision or Muck Rack?
Unlike superficial connectors, we engineer deep, bidirectional APIs that sync data in real-time—pulling media contacts into your workflow and pushing campaign results back for enriched databases. This creates a unified view, reducing manual exports that plague PR teams. Our custom builds handle PR nuances, like tagging coverage by sentiment or outlet tier, ensuring accuracy. Clients see 40% faster outreach cycles. We test against your exact stack during development, avoiding the breakable links of no-code platforms, so your operations remain fluid even with tool updates.
How do you ensure the AI understands PR industry jargon and campaign dynamics?
We train models on your firm's data—past briefs, coverage reports, and internal comms—to grasp specifics like 'earned media' metrics or crisis protocols. This contextual AI then automates tasks like generating press releases with your voice or scoring leads by relevance to client sectors. No black-box generics; it's fine-tuned for PR realities, where nuance matters. Post-launch, we iterate based on feedback, achieving 90% accuracy in sentiment analysis for industries like tech or healthcare. This expertise-driven approach means your team trusts the outputs, saving hours on revisions.
What's the timeline for building and deploying custom software for a PR firm?
Typically 8-12 weeks from discovery to launch, depending on complexity. We kick off with a 2-week blueprint phase to map your workflows, then 4-6 weeks for core development and integrations, followed by 2 weeks of testing and training. For PR agencies, we prioritize quick wins like automated reporting to deliver value early. This phased rollout minimizes disruption during busy seasons. Our track record: 95% on-time delivery, with firms operational and scaling within months. Ongoing support ensures it evolves with your needs, like adding voice agents for media calls.
How does this reduce subscription costs for my PR agency's tech stack?
By consolidating fragmented tools into one owned system, we eliminate the 'subscription chaos'—often 15+ apps for monitoring, CRM, and analytics costing $10K+ yearly. Our custom build handles these natively, with AI features that outperform add-ons. PR firms save 30-50% on fees while gaining scalability; no per-user limits or hidden charges. For example, one client ditched three monitoring services for our integrated dashboard, redirecting savings to talent. Full ownership means no ongoing rents, turning tech into a strategic asset that supports your growth without escalating costs.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.