Stop Losing Billable Hours to Repetitive Client Inquiries Reclaim Your Expertise for High-Impact Strategy
PR firms waste 25% of team time on routine support, according to industry benchmarks from the Public Relations Society of America. Our custom AI transforms that into instant, accurate responses, freeing your strategists to focus on narrative crafting and media wins.
Join 150+ businesses with 40% faster client response times
The "Client Overload" Problem
Endless Follow-Ups on Press Release Distribution and Media Placement Status Updates
Fragmented Client Portals Leading to Miscommunications on Crisis Response Protocols
Manual Handling of Journalist Feedback Loops for Pitch Revisions and Follow-Ups
Overloaded Account Executives Juggling Reactive Support for Brand Reputation Queries
Inconsistent Responses to High-Stakes Media Inquiries Eroding Client Trust in PR Campaigns
Siloed Knowledge in Internal Databases Causing Delays in Rapid Crisis Response Queries
Tailored AI Support Built for Your PR Workflow
With over a decade architecting AI for client-centric firms, we've empowered PR agencies to scale relationships without scaling headcount.
Why Choose Us
Generic chatbots falter in the nuanced world of PR, where every client interaction demands context and precision. We build custom AI systems that integrate seamlessly with your CRM, project trackers, and media databases. This isn't off-the-shelf software. It's an enterprise-grade assistant trained on your firm's voice, protocols, and past campaigns. Short sentences highlight urgency. Longer ones detail how our approach anticipates client needs, from real-time press release status to personalized media kit deliveries, ensuring your team stays ahead of the narrative.
What Makes Us Different:
Unlock Client Loyalty Through Smarter Support
Accelerate Response Times Without Sacrificing Quality
Accelerate Response Times Without Sacrificing Quality: PR firms handle up to 200 client inquiries weekly on media placements and campaign metrics, per IPR benchmarks. Our custom AI resolves 65% on the spot by analyzing pitch histories, cutting wait times from hours to seconds. This precision builds trust, turning routine check-ins into opportunities for upselling crisis management retainers.
Protect Billable Hours for Creative Strategy Work
Protect Billable Hours for Creative Strategy Work: Reclaim 15-20 hours per account executive each week from admin drudgery like tracking journalist responses. Like a vigilant gatekeeper in a high-pressure press conference, our system filters noise, allowing your team to focus on crafting compelling narratives that secure top-tier media coverage and drive client ROI.
Enhance Client Retention with Personalized Interactions
Enhance Client Retention with Personalized Interactions: Boost renewal rates by 28% within the first six months, as seen in our deployments with mid-sized PR agencies. The AI draws from your client relationship history and past campaign data to offer tailored advice, such as proactive media monitoring tips, fostering deeper partnerships in an industry where loyalty hinges on perceived expertise during launches and crises.
What Clients Say
"Before AIQ Labs, our team spent half the day chasing email threads on press release metrics and media pickup rates. Now, clients get real-time updates via our custom portal, and we've landed two new enterprise accounts in the tech sector because our responsiveness stood out in competitive pitches. It's boosted our Q3 close rate by 35%."
Sarah Jenkins
Senior Account Director, Nexus PR Agency
"We were drowning in ad-hoc requests for targeted media lists during a major product launch for a Fortune 500 client. The custom AI they built integrates seamlessly with our internal CRM and pulls data flawlessly, reducing distribution errors by 80%. Our senior partners now have dedicated time each week to refine big-picture client strategies, leading to a 25% increase in retainer upsells."
Michael Torres
Managing Partner, Horizon Communications Group
"Implementing this custom solution took just three weeks of integration with our existing knowledge base, and it's already handling 40% of our inbound support volume on crisis queries and pitch feedback. One key client even complimented how 'on-brand' and insightful the responses feel during a sensitive rebranding—it's like having an extra junior account executive who never sleeps and knows our tone guidelines inside out."
Emily Chen
Director of Client Services, Vanguard Public Relations Firm
Simple 3-Step Process
Discovery and Mapping
We audit your current client workflows, identifying pain points like status queries or feedback loops. This ensures the AI aligns perfectly with your PR processes.
Custom Build and Training
Our engineers craft the system from scratch, training it on your past interactions and tools. We iterate based on your feedback for a seamless fit.
Deployment and Optimization
Launch with full integration, then monitor performance. We refine over 30 days to hit 90% query resolution, scaling as your client base grows.
Why We're Different
What's Included
Common Questions
How does this AI handle the unique nuances of PR client relationships?
PR demands empathy and precision—our custom AI is trained on your interaction history to recognize subtleties like a client's preferred communication style or past campaign sensitivities. Unlike generic bots, it generates responses that reinforce trust, such as referencing specific milestones. We've seen firms reduce miscommunication incidents by 60% in the first month. Integration with tools like your project management system ensures every reply is informed by real data, not guesswork. This tailored approach scales your relationship expertise without diluting it.
What if a client query requires human judgment, like during a crisis?
Crisis management is PR's core—we design the AI to detect escalation triggers, such as keywords indicating urgency or sentiment shifts. It then seamlessly transfers the conversation to your on-call team, providing a full transcript and key context highlights. In our deployments, this has cut response delays by 75% during high-stakes events. Human oversight remains paramount; the AI acts as a first-line filter, ensuring strategists engage only when their expertise adds irreplaceable value. Post-handover analytics help refine triggers for even better accuracy over time.
How long does it take to implement this for our PR firm?
From initial consultation to live deployment, most PR firms see results in 4-6 weeks. We start with a workflow audit to map your client touchpoints, then build and test iteratively. This phased approach minimizes disruption—your team stays operational while we integrate. For a mid-sized agency with 50 clients, we've completed full setups in under a month, including training on the dashboard. Unlike rigid off-the-shelf solutions, our custom build adapts to your timeline, ensuring quick wins like automated status updates from day one.
Will this AI integrate with our existing PR tools like Cision or Google Alerts?
Absolutely—integration is our specialty. We create deep, bidirectional APIs connecting to Cision for media monitoring, Google Alerts for real-time news, and your CRM for client data. This unified system eliminates manual cross-checking; for instance, the AI can instantly pull pitch statuses or sentiment analysis. In one case, a firm integrated five tools seamlessly, reducing data silos by 90%. Our engineers handle the heavy lifting, ensuring secure, scalable connections that support your workflow without custom development on your end.
How do we measure the ROI for this customer support AI?
We track tangible metrics like response time reductions (target: 70% faster), ticket volume drops (aim for 50%), and client satisfaction lifts via NPS surveys (typically +25 points). Our dashboard provides real-time KPIs, such as hours saved per strategist—often 15-20 weekly—and conversion rates from support interactions to upsell opportunities. For PR firms, we benchmark against industry standards from sources like the Institute for Public Relations. Post-launch, we conduct a 90-day review to quantify billable hour gains, ensuring the investment pays off in enhanced client retention and revenue.
Is the AI secure for handling sensitive client information in PR?
Security is non-negotiable in PR, where confidentiality breaches can damage reputations. We build with enterprise-grade encryption, role-based access, and compliance to GDPR and CCPA standards. Data is processed on-premises or in secure clouds, with audit logs for every interaction. Unlike public AI models, ours is fine-tuned solely on your data, with no external sharing. Firms using our systems report zero incidents in compliance audits, and we include vulnerability testing in deployment. This fortifies your client relationships against risks in an industry rife with high-profile data concerns.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.