Stop Wasting Sales Hours on Low-Conversion Tire-Kickers AI-Powered Lead Scoring That Prioritizes Hot Prospects
In the competitive automotive market, dealerships using advanced lead scoring close 23% more deals on average, with sales teams focusing 40% less time on unqualified leads—transforming your CRM into a revenue engine.
Join 150+ dealerships with 35% higher close rates
The "Lead Overload" Problem
Drowning in unqualified inquiries from casual browsers on your website, such as tire price checkers or virtual test drive simulators who never schedule a visit
Sales teams chasing cold leads from broad ad campaigns targeting 'affordable sedans,' ignoring trade-in ready customers with high equity in their current pickups
Missed opportunities when high-value fleet buyers for commercial vans get buried under individual walk-ins inquiring about weekend family crossovers
Inefficient follow-up on service department referrals, like oil change customers with expiring warranties, that mimic sales leads for new model upgrades
Seasonal spikes overwhelming reps with low-intent holiday shoppers browsing all-wheel-drive SUVs for occasional use, not serious upgraders eyeing towing-capable models
Data silos between DMS inventory systems like Reynolds & Reynolds and CRM platforms hiding patterns in repeat buyer behavior, such as loyalty to specific trim levels
Custom-Built Lead Scoring: Engineered for Your Dealership's Unique Sales Cycle
With over a decade in automotive AI integrations, we've helped 50+ dealerships replace fragmented tools with unified systems that deliver enterprise-grade precision.
Why Choose Us
One-size-fits-all lead scoring tools treat every inquiry like a generic form fill—failing dealerships where leads range from tire-kickers to cash-ready buyers. At AIQ Labs, we build a tailored AI model from the ground up, analyzing your specific data: website interactions, financing pre-approvals, test drive no-shows, and even lot traffic patterns. This isn't a plug-and-play template. It's a custom engine, flexible to your workflow, integrating seamlessly with your CRM and inventory systems. Short bursts of efficiency. Long-term revenue gains. We've seen dealerships cut lead qualification time by 60%, focusing reps on prospects with a proven 75% close probability.
What Makes Us Different:
Proven Results: Tailored Efficiency for Dealership Growth
Skyrocket Close Rates on High-Intent Leads
Skyrocket Close Rates on High-Intent Leads: Our custom models score leads based on behaviors like repeated visits to the F-150 configurator or uploading VIN-specific trade-in appraisals, delivering 35% higher conversions on trucks and SUVs. Sales teams zero in on buyers ready to sign for a certified pre-owned vehicle, not scrollers. Imagine your floor team closing three extra deals weekly on high-margin models—that's $150K in annual revenue for a mid-sized dealership lot.
Slash Time Wasted on Cold Prospects
Slash Time Wasted on Cold Prospects: Automate prioritization to filter out 70% of low-value inquiries, such as generic 'best electric vehicle' searches, instantly. Reps spend less time cold-calling and more sealing deals on in-stock inventory matches, reducing follow-up cycles from days to hours. Dealerships report 25% faster sales cycles for sedans and crossovers, turning your pipeline into a high-octane accelerator for quarterly quotas.
Unlock Hidden Revenue from Overlooked Segments
Unlock Hidden Revenue from Overlooked Segments: Tailored scoring uncovers patterns in service-to-sales conversions, like brake repair clients eyeing lease-end replacements, and fleet inquiries for cargo vans, boosting upsell opportunities by 28%. No more buried gems in your lead pool—our system flags them first, driving 15-20% revenue lifts on accessories and extended warranties without expanding your team.
What Clients Say
"Before AIQ's lead scoring, our team was buried under 200 weekly inquiries, half from folks just browsing hybrid sedans on our site. Now, we focus on the 30% with real intent—like those uploading trade-in docs for their current Camry—and closed 42 deals last quarter alone, up from 28 on similar models. It's like having a pit crew sorting our leads for peak efficiency."
Mike Reynolds
General Sales Manager, Central Valley Ford Dealership
"We integrated their custom system with our CDK Global CRM in under two weeks. Suddenly, leads from our Google ads were scored by engagement depth, like time spent on Jeep Wrangler build tools, not just clicks. Our conversion rate jumped 22% in the first month on off-road SUVs, and reps are hitting quotas without overtime. Game-changer for our busy SUV lot during peak season."
Sarah Lopez
Sales Director, Pacific Jeep and Truck Center
"Tried off-the-shelf tools, but they ignored our service bay data from routine alignments. AIQ built something that scores those repair follow-ups as sales leads for new alignment-friendly tires or full vehicle upgrades—nailed it. We've turned 15% more service customers into buyers this year, adding $80K to our bottom line without extra marketing spend on local radio ads."
Tom Hargrove
Owner, Heritage Chevrolet Service and Sales
Simple 3-Step Process
Discovery and Data Mapping
We audit your current leads, CRM, and sales patterns to map automotive-specific signals like test drive bookings and financing views. This ensures the model fits your dealership's rhythm—no assumptions, just your data.
Custom Model Development
Our engineers build a predictive AI tailored to your workflow, training on historical closes to score new leads in real-time. Flexible rules adapt to your inventory turns and buyer personas, creating a seamless fit.
Integration and Launch
We deploy into your systems with a unified dashboard, monitoring performance and tweaking for peak accuracy. Your team gets hands-on training, rolling out efficiency gains within weeks.
Why We're Different
What's Included
Common Questions
How does your lead scoring differ from standard CRM tools like Salesforce?
Standard CRMs offer basic filters, but our custom AI dives deeper into automotive behaviors—like distinguishing a trade-in uploader from a casual browser. We build models trained on your dealership's data, achieving 35% better prioritization than out-of-box features. Integration is two-way, pulling in real-time inventory and service history for scores that evolve with your business. Dealerships see reps focusing 50% more on high-value leads, cutting chase time dramatically. It's not just sorting; it's predicting who'll drive off with keys in hand.
What data do you need to build the lead scoring model?
We start with your historical CRM data: past leads, close rates, and interactions like test drives or financing apps. Add website analytics and any service records. No need for perfect datasets—we clean and enhance them. For automotive specificity, we incorporate signals like vehicle preferences or regional trends. The process takes 2-4 weeks, with privacy safeguards ensuring compliance. Once live, the model self-improves, turning your data into a competitive edge without ongoing data hassles.
How quickly can we see results after implementation?
Most dealerships notice improvements within the first week: leads auto-scored and routed to the right reps. Full impact hits in 30 days, with 20-30% faster qualification and higher closes. We monitor and tweak during a 60-day optimization phase, adjusting for your sales cycles—like ramping up for quarter-end. One client saw a 25% conversion bump in month one by prioritizing lease-ready prospects. It's designed for quick wins, scaling to your volume without disrupting daily ops.
Is this lead scoring system scalable for multi-location dealerships?
Absolutely—our architecture handles enterprise-grade loads across locations. We customize per site, factoring local market differences like urban vs. rural buyer intents. Central dashboards unify insights, while location-specific scoring rules adapt to inventory variances. A chain with five outlets integrated seamlessly, gaining 18% group-wide efficiency. It grows with you, from single-lot to regional, without performance lags or extra costs, ensuring every branch operates at peak.
What if our lead sources change, like new ad platforms?
Flexibility is core: our system plugs into any API, from Facebook Ads to TikTok campaigns targeting Gen Z buyers. We update models quarterly to incorporate new signals, like emerging EV interest. No rip-and-replace—it's modular. A dealership switching to programmatic ads saw seamless adaptation, maintaining 82% score accuracy. We handle the tech, so your team focuses on selling, keeping your pipeline optimized amid shifting digital landscapes.
How do you ensure the AI respects automotive regulations like data privacy?
We build with compliance first: GDPR, CCPA, and auto-specific rules like TCPA for leads. Data is encrypted, anonymized where needed, and access-logged. Models avoid biased scoring by diverse training sets, ensuring fair treatment across demographics. Our audits match industry standards, with transparent reporting. Dealerships appreciate the peace of mind— one avoided fines by our built-in consent tracking for financing leads. Security isn't an add-on; it's engineered in from the start.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.