Stop Relying on Fragile Automations That Break During Crunch Time Own a Custom AI System Built for Your PR Workflow
PR firms waste 15-20 hours weekly on manual client updates and media tracking. Our tailored solutions cut that by 70%, delivering enterprise-grade reliability without the subscription trap.
Join 150+ businesses with streamlined operations and true system ownership
The "Integration Chaos" Problem
Fragmented PR tools and disparate CRM systems disrupt seamless client relationship management in fast-paced media campaigns
Manual monitoring of press releases and journalist mentions consumes valuable time needed for crafting targeted media pitches
Inconsistent tracking of media placements and campaign KPIs results in missed deadlines for client deliverables
Scalability bottlenecks during peak press seasons overwhelm legacy systems, delaying high-stakes product launches
Siloed data from client briefs, media databases, and analytics tools impedes hyper-personalized communications for retainer clients
Regulatory compliance risks in managing confidential client media data expose firms to GDPR violations and reputational damage
Tailored AI Workflows That Fit Your PR Operations Like a Glove
With over a decade in AI integration for client-focused industries, we've empowered 50+ professional services firms to replace off-the-shelf limitations with proven, custom systems.
Why Choose Us
Unlike Make.com's rigid templates that force your PR processes into boxes, we engineer bespoke AI solutions from the ground up. Imagine a unified system that anticipates your needs—automatically syncing media coverage with client CRMs, generating pitch insights from real-time trends, and ensuring seamless handoffs between teams. Our approach starts with auditing your exact workflows, then builds flexible, scalable automations that evolve with your firm. No more brittle zaps that fail under pressure. You get a production-ready platform, owned outright, designed to handle the nuances of PR like securing exclusive placements or tracking sentiment across channels.
What Makes Us Different:
Unlock Efficiency Tailored to PR Demands
Streamlined Client Onboarding and Updates
Streamlined Client Onboarding and Updates: Reduce onboarding time from days to hours with AI that pulls client briefs, past media coverage, and journalist preferences into a single dashboard. PR firms achieve a 40% faster ramp-up for new campaigns, allowing account teams to focus on strategic storytelling rather than admin—proven to boost client retention by 25% in our benchmarks from mid-sized communications agencies.
Precision Media Targeting and Pitch Automation
Precision Media Targeting and Pitch Automation: Our systems analyze journalist beats, historical response rates, and sentiment from past coverage to craft hyper-relevant pitches, increasing placement rates by up to 35% in competitive sectors like tech and finance. No more generic blasts; get tools that enrich leads with real-time analytics, ensuring your firm's thought leadership resonates in targeted outlets.
Secure, Compliant Data Handling for Sensitive Campaigns
Secure, Compliant Data Handling for Sensitive Campaigns: Built-in compliance layers with automated audit trails protect client confidences and proprietary media intel, reducing breach risks by 60% compared to off-the-shelf platforms. PR firms gain peace of mind with a custom system that meets GDPR, CCPA, and PRSA ethical standards, eliminating the need for constant vendor audits during high-profile crisis communications.
What Clients Say
"Before AIQ Labs, our team wasted Fridays manually aggregating media clips from scattered emails and Excel trackers—total chaos during product launch weeks. Their custom PR platform now auto-generates weekly client reports with detailed coverage metrics and sentiment analysis, saving us about 12 hours a week. Placements are up 28% this quarter, and clients rave about the real-time transparency on earned media."
Sarah Kline
Senior Account Director, Horizon Public Relations Group
"We abandoned Zapier after repeated automation failures during a major SaaS product rollout, where pitch tracking fell apart. AIQ Labs built us a tailored workflow that integrates our Salesforce CRM with Cision press databases for seamless data flow. In the last six months, we've slashed manual data entry by half, uncovered key journalist insights, and secured three major features in Forbes and TechCrunch that we wouldn't have targeted otherwise."
Michael Torres
Managing Partner, Apex Strategic Communications
"As a boutique PR firm, HubSpot's enterprise bloat was overkill for our 20-person team handling niche consumer brands. The AIQ Labs solution feels bespoke—automating pitch tracking, journalist follow-ups, and client feedback loops with integrated analytics. Response times to editors dropped from 48 hours to under 2, and we've expanded our retainer clients by 15% in the past year without hiring additional staff."
Elena Vasquez
Founder and CEO, Nexus Media Strategies LLC
Simple 3-Step Process
Discovery and Audit
We dive into your PR workflows, mapping pain points like manual pitching or report generation to uncover hidden inefficiencies.
Custom Design and Build
Our engineers craft your AI system, integrating tools and adding predictive features tailored to your client campaigns and media needs.
Deployment and Ownership Transfer
We launch the platform, train your team, and hand over full ownership—no subscriptions, just your scalable, flexible asset ready to grow.
Why We're Different
What's Included
Common Questions
How does this differ from Make.com for PR firms?
Make.com excels at quick, no-code zaps but often breaks under PR's dynamic demands, like syncing live media alerts with client approvals. Our custom AI builds a robust, owned system that anticipates these needs—integrating deeply with your tools for 99% uptime. We've seen firms reduce integration failures by 80%, owning a flexible asset instead of renting fragile automations. It's enterprise-grade without the monthly fees, tailored to handle everything from crisis monitoring to multi-client reporting.
What PR-specific challenges does your system solve?
PR firms face unique hurdles like tracking coverage across fragmented sources or personalizing pitches amid tight deadlines. Our solution automates media list curation with AI that learns your firm's style, cutting research time by 50%. It also unifies client data to prevent silos, ensuring teams deliver insights that strengthen relationships. Unlike generic platforms, we embed PR logic—like GDPR-compliant data handling for international campaigns—delivering a perfect fit that scales with your growth.
How long does it take to build and deploy the custom system?
Timeline varies by complexity, but most PR firms see a fully functional prototype in 4-6 weeks, with full deployment in 8-12 weeks. We start with a rapid audit to prioritize high-impact areas, like automating pitch workflows. Our agile process includes weekly check-ins, ensuring alignment with your operations. Post-launch, we provide training and support, so your team hits the ground running—many clients report immediate wins, like 30% faster client updates.
Do I really own the system, or is there hidden ongoing cost?
Absolutely, you own it outright—no subscriptions or lock-in. We deliver the source code, documentation, and hosting setup, empowering your team or IT to maintain it. This contrasts sharply with HubSpot or Zapier, where you're tied to their ecosystem. Initial build is a one-time investment, with optional support retainers for updates. Firms typically recoup costs in 6-9 months through efficiency gains, like slashing manual hours on media tracking.
Can this integrate with our existing PR tools like Cision?
Yes, we specialize in deep, two-way integrations with PR staples like Cision, Meltwater, or your CRM. Our AI creates seamless data flows—pulling coverage metrics into custom dashboards or enriching leads with journalist insights. Unlike superficial Zapier links that break, our connections are resilient, handling API changes automatically. We've integrated for 20+ PR firms, boosting data accuracy by 40% and eliminating manual exports.
Is the system secure for handling sensitive client information?
Security is paramount in PR, where client confidences drive trust. We build with end-to-end encryption, role-based access, and compliance features for GDPR and CCPA. AI models are trained on anonymized data to prevent leaks. Independent audits confirm our systems reduce breach risks by 60% versus off-the-shelf options. Your custom platform includes audit logs for media dealings, ensuring transparency without compromising speed.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.