Stop Wasting Time on Low-Intent Leads Prioritize Prospects Ready to Drive Off the Lot
In the competitive automotive market, dealerships lose $50,000+ annually chasing unqualified leads. Our custom AI lead scoring system boosts conversion rates by 35%, ensuring your team focuses on high-value buyers from day one.
Join 250+ businesses with 40% faster deal closures
The "Lead Overload" Problem
Flood of Website Inquiries from Tire-Kickers Browsing Vehicle Configurators
Uneven Follow-Up on Trade-In Appraisals from Online Valuation Tools
Missed Opportunities from Financing Pre-Quals on OEM Lender Portals
Service Department Leads Languishing in Queues for Oil Changes and Recalls
Inventory-Specific Buyer Interest in VIN-Matched Vehicles Going Unscored
Seasonal Demand Spikes from Tax Season SUV Buyers Overwhelming Sales Teams
Our Enterprise-Grade Lead Scoring Built for Dealership Growth
With over a decade of experience engineering AI for automotive efficiency, we've helped dealerships like yours eliminate scoring bottlenecks and achieve 25% higher close rates.
Why Choose Us
At AIQ Labs, we craft bespoke AI lead scoring systems tailored to the unique rhythms of car dealerships. Drawing from your DMS data, customer interactions, and market trends, our predictive models assign scores based on intent signals—like browsing high-end SUVs or inquiring about lease terms. This isn't off-the-shelf software; it's a custom-built engine that scales with your expanding lot and customer volume, preventing growth ceilings that plague 70% of mid-sized dealerships. We integrate deeply with tools like Reynolds & Reynolds or CDK Global, ensuring seamless data flow without the fragility of pieced-together subscriptions.
What Makes Us Different:
Unlock Unlimited Growth Potential with Scalable Scoring
Accelerate Deal Closures by 40%
Accelerate Deal Closures by 40%: High-intent leads surface first, slashing the time your sales team spends on cold calls for low-mileage sedans. Dealerships using our system report closing 25 more units per month on high-demand models like F-150s, directly tying into your bottom line without adding headcount.
Eliminate Bottlenecks During Peak Seasons
Eliminate Bottlenecks During Peak Seasons: As end-of-month rushes or model-year rollouts for EVs hit, our system dynamically prioritizes leads from online configurators or test-drive bookings for popular trims. No more dropped balls—scale to thousands of leads daily for battery replacements or new hybrid inquiries with zero performance dips.
Boost ROI on Marketing Spend by 30%
Boost ROI on Marketing Spend by 30%: By scoring leads against your actual inventory of certified pre-owned vehicles and OEM financing options like 0% APR deals, we ensure ad dollars target ready buyers, not browsers. This precision cuts waste, much like fine-tuning an engine for peak efficiency on the open road.
What Clients Say
"Before AIQ's system, our team was buried under 200+ daily leads from our site, many just window-shopping hybrid models. Now, we focus on the top 20% that convert—last quarter, we hit 15 extra sales on Silverado trucks alone, without hiring more reps, boosting our CSI scores too."
Mike Reynolds
General Sales Manager, Midwest Auto Group
"Integrating this with our CDK DMS was seamless. During our holiday promo on lease specials, leads spiked 300%, but scoring kept us on track with priority for luxury SUV inquiries. We closed $450K more in leases than the year before, and the team loves the real-time dashboard insights for floor traffic planning."
Sarah Patel
Operations Director, Coastal Dealerships
"We struggled with service leads mixing in with new car inquiries for tire rotations and warranty work. This AI separates them perfectly—our service bay utilization jumped 22% in three months, turning cold follow-ups into booked appointments for alignments overnight, with fewer no-shows."
Tom Vargas
Service Manager, Urban Motors
Simple 3-Step Process
Discovery and Data Mapping
We audit your current lead sources, from website forms to phone inquiries, mapping them to your DMS for a custom scoring framework that reflects real dealership dynamics.
AI Model Development and Training
Our engineers build and train predictive models using your sales history and behavioral data, testing against benchmarks like 85% accuracy in identifying ready-to-buy prospects.
Seamless Integration and Launch
We deploy the system with unified dashboards and API connections, training your team for immediate use—live in weeks, scaling as your business accelerates.
Why We're Different
What's Included
Common Questions
How does your lead scoring differ from standard CRM tools?
Unlike built-in CRM features that rely on basic rules like email opens, our custom AI analyzes dealership-unique data—such as time spent on specific vehicle pages or trade-in estimates—to predict conversion with 85% accuracy. We build it to integrate deeply with your DMS, scaling without the limits of off-the-shelf subscriptions that often bottleneck at high volumes. Dealerships see 35% better prioritization, focusing on buyers ready for that F-150 upgrade rather than generic inquiries.
Can this system handle multi-location dealerships?
Absolutely. Our enterprise architecture is designed for growth, supporting centralized scoring across multiple sites while allowing location-specific tweaks, like regional financing preferences. For a chain with five outlets, we consolidate leads from shared marketing campaigns, scoring them against unified inventory data. This prevents silos, reduces duplicate efforts, and scales seamlessly as you add rooftops—no performance dips even at 2,000 leads per day.
What data sources does the scoring model use?
We pull from your core systems: website analytics, DMS records, CRM interactions, and even service history to gauge loyalty. For example, a lead viewing electric models repeatedly gets a boost if your lot has EVs in stock. It's all anonymized and compliant, with models trained on your past 12-24 months of sales data for relevance. This holistic view catches signals like lease-end timing that generic tools miss, improving accuracy by 40% over time.
How long does implementation take for a typical dealership?
From kickoff to live, it's 4-6 weeks for most mid-sized operations. Week one is discovery, mapping your lead flows; weeks two-three involve model building and testing; and the final two cover integration and training. We've deployed for dealerships handling 300-unit months without disrupting daily ops. Post-launch, we monitor for 30 days, tweaking for optimal performance—your team is scoring leads effectively from week one.
Is the system customizable for service vs. sales leads?
Yes, we segment scoring models distinctly: sales leads factor in purchase intent like model comparisons, while service leads prioritize urgency signals such as mileage alerts or recall notices. For a busy dealership, this means service bays book 25% more efficiently, and sales reps chase fewer ghosts. Customization extends to thresholds—e.g., auto-escalate high-urgency service inquiries—ensuring both departments run at peak efficiency without overlap.
What happens if our lead volume doubles during promotions?
Our scalable design thrives on surges. Built on robust cloud infrastructure, it processes 10x volume spikes—like Black Friday events—without latency or extra costs. We include auto-scaling features that ramp resources dynamically, tested against real dealership scenarios. Clients report zero dropped leads during 500% promo increases, keeping your conversion rates steady while competitors scramble with rigid tools.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.