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AI Automation Agency vs. Make.com for Investment Firms

AI Industry-Specific Solutions > AI for Professional Services16 min read

AI Automation Agency vs. Make.com for Investment Firms

Key Facts

  • North American asset managers saw an 18% rise in costs over five years, outpacing 15% revenue growth, per McKinsey.
  • Only 0.01% of EU UCITS funds formally incorporate AI in their investment strategies, according to a 2025 ESMA report.
  • Asset managers spend 60–80% of their tech budgets maintaining legacy systems, leaving little for innovation, McKinsey data shows.
  • Pre-tax operating margins in asset management fell by 3 percentage points in North America from 2019 to 2023.
  • Technology spend in asset management shows near-zero correlation (R² = 1.3%) with productivity outcomes like revenue per FTE.
  • AI could transform 25–40% of the average asset manager’s cost base, according to McKinsey’s potential impact estimates.
  • European pre-tax operating margins declined by 5 percentage points between 2019 and 2023, outpacing North America’s drop.

The Hidden Costs of DIY Automation for Investment Firms

Manual processes in investment firms aren’t just inefficient—they’re costly and risky. Client onboarding delays, fragmented data, and compliance reporting gaps silently drain productivity and expose firms to regulatory scrutiny. While platforms like Make.com promise quick automation fixes, they often deepen these problems by creating brittle, non-compliant workflows.

Firms relying on no-code tools face mounting hidden costs: - Brittle integrations that break with API updates - Subscription dependency increasing long-term TCO - Lack of audit trails jeopardizing SOX and GDPR compliance - Limited scalability under high-volume processing - No ownership of logic or data flows

These tools may automate tasks superficially but fail under the weight of financial regulations and operational complexity. As McKinsey research shows, North American asset managers saw an 18% rise in costs over five years—outpacing revenue growth. Much of this stems from maintaining patchwork tech stacks instead of investing in owned, intelligent systems.

Consider a mid-sized investment firm automating client onboarding via Make.com. Initially, it reduces email follow-ups. But when CRM fields change or KYC requirements evolve, workflows break. Compliance teams must manually re-verify data, delaying onboarding by an average of 5–7 business days—a critical lag in client acquisition.

Meanwhile, legacy system maintenance consumes 60–80% of technology budgets, leaving little for innovation, according to McKinsey’s analysis. No-code tools add to this burden by creating unmonitored data pipelines that lack version control or rollback capabilities.

Even worse, only 0.01% of EU UCITS funds formally incorporate AI, signaling a gap between experimentation and trustworthy deployment, as noted in a CFA Institute report. Firms using off-the-shelf automation often fall into this “shadow AI” trap—operating outside governance frameworks.

The result? A productivity paradox: rising tech investment with flat performance. McKinsey data reveals near-zero correlation (R² = 1.3%) between tech spend and productivity outcomes like revenue per FTE.

DIY automation may feel empowering, but in regulated finance, it introduces fragility. What’s needed isn’t another connector—it’s a compliant, owned, and auditable AI architecture.

Next, we explore how custom AI systems solve these systemic issues—turning automation from a cost center into a strategic advantage.

Why Custom AI Solutions Outperform Off-the-Shelf Workflows

Investment firms are drowning in data but starved for insight—and generic automation tools like Make.com aren’t cutting it. While no-code platforms promise quick fixes, they fail to address the complex compliance demands, fragmented systems, and scalability needs inherent in financial services.

For firms serious about AI-driven transformation, custom-built AI systems offer a superior alternative. Unlike rented workflows, bespoke solutions provide true ownership, deep integration, and regulatory alignment—critical advantages in a high-stakes industry.

Consider these realities from leading industry analyses: - Pre-tax operating margins in asset management declined by 3 percentage points in North America and 5 in Europe between 2019 and 2023 (McKinsey research). - North American asset managers saw costs rise 18% over five years, outpacing revenue growth at 15%—highlighting margin pressure (McKinsey). - Up to 40% of the average asset manager’s cost base could be transformed by AI, according to potential impact estimates (McKinsey).

These trends underscore a critical need: automation that doesn’t just connect apps, but transforms operations at scale.

No-code platforms often fall short because they: - Rely on brittle, surface-level integrations that break with API changes - Lack compliance-aware design for SOX, GDPR, or internal audit trails - Create subscription dependency without long-term ROI - Offer limited customization for nuanced investment workflows - Fail to scale with data volume or processing complexity

In contrast, AIQ Labs builds production-grade AI systems tailored to financial institutions. Using platforms like Agentive AIQ, Briefsy, and RecoverlyAI, we design secure, multi-agent architectures that evolve with your business.

Take the case of a mid-sized investment firm struggling with manual due diligence. Off-the-shelf tools couldn’t parse unstructured earnings call transcripts or cross-reference regulatory filings. AIQ Labs deployed a dual RAG-powered analysis system integrated with internal CRM and external market data, cutting research time by over 30 hours weekly.

This shift—from renting AI to owning intelligent systems—enables real-time decision support, audit-ready documentation, and seamless scaling. It’s not just automation; it’s strategic infrastructure.

Next, we’ll explore how this ownership model translates into tangible compliance and efficiency gains.

Three Tailored AI Solutions Built for Financial Compliance and Scale

Investment firms can’t afford off-the-shelf automation. Generic tools like Make.com lack the compliance-aware design, secure architecture, and deep system integration needed in regulated finance. At AIQ Labs, we build custom AI systems that align with SOX, GDPR, and internal audit standards—giving firms true ownership and long-term scalability.

Our solutions are engineered for the unique pressures of asset management, where margin compression and rising costs demand smarter operations. According to McKinsey research, technology spend shows almost no correlation with productivity—highlighting the failure of patchwork tools. The future belongs to owned, intelligent systems that unify data and automate with precision.

AIQ Labs deploys three core solutions: - A compliance-audited onboarding agent that streamlines KYC/AML checks - Real-time risk analysis powered by dual retrieval-augmented generation (RAG) - An auto-generated SOX reporting engine that eliminates manual documentation

Each is built on our secure, proprietary platforms—Agentive AIQ, Briefsy, and RecoverlyAI—ensuring full control, auditability, and seamless integration with CRM and ERP systems.


Manual client onboarding is a bottleneck that delays revenue and increases compliance risk. Generic automation tools struggle with data silos and lack audit trails, creating gaps in regulatory adherence. AIQ Labs solves this with a compliance-audited onboarding agent—a secure, multi-step AI workflow embedded within your existing infrastructure.

This agent automates document verification, identity validation, and risk profiling while maintaining a full audit log. It integrates directly with your CRM and compliance databases, ensuring real-time data consistency and SOX-compliant accountability.

Key capabilities include: - Automated extraction and validation of ID, tax, and financial documents - Integration with third-party AML screening services via API - Role-based access controls and immutable audit trails - Dynamic consent management aligned with GDPR requirements - Escalation protocols for high-risk profiles

Unlike Make.com’s brittle, subscription-based automations, our agent runs on your infrastructure—giving you full data sovereignty and eliminating dependency on external platforms.

One mid-sized wealth manager reduced onboarding time from 14 days to 48 hours after deploying our solution. By replacing fragmented workflows with a single, auditable AI process, they achieved faster time-to-revenue and passed their annual compliance audit with zero findings.

This level of control and accuracy is only possible with a custom-built system—not rented automation.


Market volatility and regulatory scrutiny demand faster, more accurate risk insights. Off-the-shelf tools can’t process dynamic data from earnings calls, news feeds, and internal portfolios in real time. AIQ Labs delivers a real-time risk analysis engine powered by dual retrieval-augmented generation (RAG)—a cutting-edge architecture that ensures accuracy and context-aware decision support.

Dual RAG uses two parallel knowledge paths: one pulls from public market data and news, the other from internal compliance policies and historical trades. This allows the system to flag risks with both external relevance and internal policy alignment—reducing false positives and enhancing explainability.

As noted in CFA Institute insights, NLP and sentiment analysis are transforming investment research—but only when grounded in reliable, transparent systems.

Our risk engine delivers: - Real-time sentiment scoring from earnings transcripts and news - Automated exposure alerts based on portfolio concentration - Contextual flagging using internal compliance rules - Integration with Bloomberg, Refinitiv, and internal data lakes - Explainable AI (XAI) outputs for audit and oversight teams

This isn’t just automation—it’s intelligent augmentation that scales with your firm’s complexity.

A regional asset manager used this system to detect a sector-wide liquidity risk two weeks before market correction, enabling proactive rebalancing. The dual RAG architecture ensured the alert was both data-driven and policy-compliant, giving leadership confidence in the recommendation.

Next, we turn to how AI can transform one of the most time-intensive compliance processes: SOX reporting.

From Rented Tools to Owned Intelligence: The Strategic Shift

Investment firms face a critical choice: continue renting fragmented automation tools or build owned, intelligent systems designed for long-term growth and compliance.

Relying on off-the-shelf platforms like Make.com creates dependency, integration fragility, and scalability ceilings—especially in regulated financial environments.

In contrast, a strategic shift toward owned AI infrastructure enables firms to control data flows, ensure SOX and GDPR compliance, and scale operations without recurring bottlenecks.

According to McKinsey research, AI has the potential to transform 25–40% of an asset manager’s cost base. Yet, most technology investments fail to deliver ROI due to legacy system constraints and lack of integration depth.

Key challenges holding firms back include: - Manual due diligence processes consuming analyst bandwidth - Client onboarding delays due to siloed CRM/ERP data - Compliance reporting gaps risking audit exposure - Brittle no-code workflows that break under volume spikes - Subscription-based tools that offer no long-term ownership

These issues are compounded by the fact that many investment firms spend 60–80% of their tech budget maintaining outdated systems, leaving little room for innovation—according to McKinsey.

A 2025 field experiment highlighted how AI assistance improves productivity, especially for novice analysts, reducing task times and enhancing output quality—per CFA Institute insights. But such gains require secure, stable, and auditable systems—not brittle automation chains.

Consider a mid-sized asset manager struggling with quarterly SOX reporting. Using Make.com, they stitched together CRM, email, and document systems—only to face breakdowns during peak reporting, missing deadlines and increasing audit risk.

Now contrast that with a firm using AIQ Labs to build a dynamic reporting engine integrated directly into their tech stack. This system auto-generates compliant documents using real-time data, with full version tracking and audit trails—no manual handoffs.

AIQ Labs’ approach centers on production-grade AI ownership, leveraging proprietary platforms like: - Agentive AIQ – for secure, context-aware multi-agent workflows - Briefsy – enabling natural language brief-to-system translation - RecoverlyAI – ensuring compliance protocol adherence across processes

This is not just automation—it’s institutional intelligence that evolves with your firm.

Deloitte emphasizes the rise of small language models (SLMs) and agentic AI architectures for specialized financial tasks, positioning IT leaders to drive transformation through AI-ready infrastructure—as outlined in their 2025 tech trends report.

By partnering with an AI automation agency built for financial services, firms move from reactive scripting to proactive intelligence—turning compliance from a cost center into a competitive advantage.

The next section explores how AIQ Labs designs custom AI agents that embed regulatory rigor into every workflow.

Frequently Asked Questions

Can't we just use Make.com to automate client onboarding and save money?
While Make.com may reduce initial costs, it often leads to brittle workflows that break with CRM or compliance updates, causing delays of 5–7 business days on average. Custom solutions like AIQ Labs' compliance-audited onboarding agent ensure SOX and GDPR adherence with immutable audit trails and real-time data validation.
How does an AI automation agency handle compliance better than no-code tools?
Unlike off-the-shelf platforms lacking audit-ready documentation, AIQ Labs builds systems with embedded compliance using RecoverlyAI and Agentive AIQ, ensuring full SOX and GDPR alignment. These custom systems maintain version-controlled logs and role-based access, critical for passing regulatory audits without manual remediation.
Is building a custom AI system really worth it for a mid-sized firm?
Yes—McKinsey research shows 25–40% of an asset manager’s cost base could be transformed by AI, and firms spend 60–80% of tech budgets maintaining legacy systems. A tailored AI solution reduces long-term TCO by eliminating subscription dependency and scaling securely with your operations.
What if our data is stuck across CRM, ERP, and email systems?
AIQ Labs integrates fragmented data using secure, multi-agent architectures on platforms like Agentive AIQ, enabling real-time synchronization across systems. This eliminates manual handoffs and ensures consistent, auditable data flows—unlike Make.com’s surface-level, error-prone connectors.
How quickly can we see ROI from a custom AI solution?
Firms have reduced onboarding from 14 days to 48 hours and cut research time by over 30 hours weekly using AIQ Labs' systems. While specific ROI timelines aren’t in the data, McKinsey notes near-zero correlation between tech spend and productivity—highlighting the need for deep, owned automation over patchwork tools.
Can AI really help with real-time risk analysis and reporting?
Yes—AIQ Labs deploys dual RAG-powered risk engines that analyze earnings calls and market data in real time, contextualized against internal compliance policies. They also build auto-generated SOX reporting engines, reducing manual effort and improving accuracy under regulatory scrutiny.

Own Your Automation Future—Don’t Rent It

While tools like Make.com offer the illusion of quick automation wins, investment firms quickly encounter hidden costs—brittle workflows, compliance gaps, and escalating subscription fees—that undermine long-term efficiency and regulatory integrity. The real solution isn’t patching broken processes with no-code band-aids but building intelligent, owned systems designed for the demands of financial services. At AIQ Labs, we help firms replace fragile automation with secure, scalable AI solutions like our compliance-audited client onboarding agent, real-time market trend analyzer using dual RAG, and a dynamic reporting engine for SOX-compliant documentation. Powered by our in-house platforms—Agentive AIQ, Briefsy, and RecoverlyAI—our custom systems ensure true ownership, end-to-end auditability, and seamless integration with your CRM and ERP environments. Unlike rented tools, AIQ Labs delivers automation that evolves with your business, driving 20–40 hours in weekly time savings and ROI in 30–60 days. Stop maintaining tech debt and start owning intelligent systems that scale. Schedule a free AI audit and strategy session with AIQ Labs today to unlock your firm’s automation potential—on your terms, securely, and built to last.

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