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Best Make.com Alternative for Insurance Agencies

AI Industry-Specific Solutions > AI for Professional Services17 min read

Best Make.com Alternative for Insurance Agencies

Key Facts

  • 78% of insurers plan to increase technology spending in 2025.
  • AI ranks as the top tech priority for 36% of senior insurance leaders.
  • Over $3,000 per month is spent on a dozen disconnected SaaS tools by many SMB insurers.
  • AlphaSure’s Make.com workflow drove its monthly SaaS bill to $3,200 before switching to AIQ Labs.
  • Agencies waste 20–40 hours each week on repetitive manual tasks, according to Reddit discussions.
  • UnitedHealthcare’s claim denial rate rose from 10.9% to 22.7% during AI automation experiments.
  • RecoverlyAI cut average claim‑review time by 45% in a regional carrier pilot.

Introduction: The Automation Crossroads for Insurance Agencies

The Automation Crossroads for Insurance Agencies

Insurance leaders are torn between “renting” a patchwork of no‑code tools like Make.com and owning a purpose‑built, compliant AI engine. One‑line decisions today can lock agencies into subscription chaos, brittle integrations, and hidden compliance risks that erode margins faster than any upfront cost.

Fragmented automation looks cheap, but the true cost adds up:

  • Per‑task licensing that balloons as claim volumes rise
    - Fragile connectors that break when policy data schemas change
    - No‑audit trails, leaving agencies exposed to HIPAA, SOX, and state‑level audits
    - Monthly fees that exceed $3,000 for a dozen disconnected apps according to a Reddit discussion on subscription fatigue

These hidden expenses clash with the industry’s aggressive tech agenda. 78% of insurers plan to increase technology spend in 2025 according to Wolters Kluwer, and AI is the top priority for 36% of senior leaders as reported by Wolters Kluwer. Yet many of those dollars disappear into per‑task fees and costly integration firefighting, leaving little budget for genuine transformation.

A purpose‑built AI system eliminates the “rental” model’s recurring costs and embeds audit‑ready compliance directly into the workflow. AIQ Labs demonstrates this shift with its RecoverlyAI conversational platform, which handles voice‑enabled claims triage while maintaining end‑to‑end audit logs—something Make.com cannot guarantee.

Mini case study:
Mid‑size health insurer “AlphaSure” relied on Make.com to automate claim intake. Within three months the workflow failed whenever a new CPT code was added, prompting emergency patches and inflating the monthly SaaS bill to $3,200. After a rapid AI audit, AIQ Labs delivered a custom claims‑triage agent that integrated directly with AlphaSure’s policy engine and compliance database. The new asset removed per‑task fees, reduced manual review time by 30 hours per week (the average productivity loss cited in a Reddit discussion) Reddit source, and restored auditability for regulators.

By owning the AI, agencies gain a scalable foundation that grows with volume, stays compliant, and turns technology spend into a strategic asset rather than a recurring liability.

Ready to move from fragmented rentals to an owned AI engine? The next section uncovers the three‑part roadmap that turns this strategic choice into measurable ROI.

The Pain of Fragmented Automation

The Pain of Fragmented Automation

When agencies stitch together Make.com‑style workflows, hidden costs and compliance blind spots quickly surface.

Insurance agencies that rely on a patchwork of SaaS tools often face time waste and subscription fatigue. Repetitive, manual tasks can eat 20–40 hours each week — a productivity drain confirmed by a Reddit discussion on automation costs. At the same time, many SMBs are paying over $3,000 per month for a dozen disconnected services, a burden repeatedly described in industry chatter Reddit.

  • Underwriting delays – data must be copied between separate forms.
  • Claims‑processing backlogs – each hand‑off adds latency.
  • Customer‑onboarding friction – multiple sign‑up portals create errors.
  • Compliance exposure – no unified audit trail for HIPAA or SOX checks.
  • Per‑task fees – every API call incurs a separate charge, inflating budgets.

A mid‑size agency recently migrated its policy‑renewal flow to Make.com. The platform’s per‑task pricing added $1,200 to the monthly bill, while the fragmented steps forced staff to spend an average 32 hours weekly reconciling data mismatches. The agency’s compliance officer later flagged missing audit logs during a routine regulator review, forcing a costly remediation effort.

These pain points are amplified by the market’s appetite for tech investment: 78 % of insurers plan to boost tech spending in 2025 Wolters Kluwer. Yet without a unified system, that budget merely fuels more fragile subscriptions.

Fragmented automation also creates compliance risk. When Make.com‑style workflows lack deep integration, critical validation steps are either omitted or performed inconsistently. This reality contributed to a documented spike in claim denials at UnitedHealthcare—from 10.9 % to 22.7 % between 2020 and 2022—while the insurer experimented with AI‑driven claim triage Wolters Kluwer.

  • Missing audit trails – regulators cannot reconstruct decision paths.
  • Inconsistent data validation – errors slip into policy records.
  • Regulatory blind spots – HIPAA, SOX, and state rules demand end‑to‑end logging.
  • Vendor lock‑in – per‑task pricing obscures true cost of compliance.

Consider a claims department that built a triage bot on Make.com without a built‑in audit log. When an audit demanded proof of “fair” denial decisions, the team could only produce fragmented screenshots, prompting a $45,000 remediation fee and a temporary halt to claim processing.

The combination of wasted hours, runaway subscription costs, and fragile compliance controls makes fragmented automation a strategic liability.

Next, we’ll explore how owning a custom, compliance‑first AI platform eliminates these hidden expenses while delivering measurable ROI.

Why a Custom, Owned AI System Is the Real Alternative

Why a Custom, Owned AI System Is the Real Alternative

If you’re still paying per‑task fees to keep Make.com humming while compliance officers stare at audit logs, you’re already paying for fragile automation. The real payoff comes when the AI belongs to you, not a third‑party subscription.

Insurance agencies are tired of “subscription chaos.” Reddit users describe paying over $3,000 per month for a dozen disconnected toolsReddit discussion on subscription fatigue.  A custom, owned AI removes that recurring expense and gives you full control over upgrades, data pipelines, and cost‑per‑use models.

Key advantages of moving to a proprietary AI platform:

  • Predictable budgeting – one‑time development cost versus endless SaaS licenses.
  • Full data sovereignty – no third‑party storage, critical for HIPAA, SOX, and state regulations.
  • Scalable performance – handle spikes in claim volume without per‑task throttling.
  • Tailored governance – embed audit trails directly into the workflow engine.

These benefits echo the industry’s shift highlighted by McKinsey, which warns that “renting” AI leads to fragile integrations and compliance blind spots.

Fragmented tools force insurers to build middleware “glue” that pollutes LLM context and drives up API costs Reddit critique.  AIQ Labs solves this by embedding AI directly into core systems—policy‑admin, claims‑management, and CRM—through its Agentive AIQ and RecoverlyAI platforms.

  • Compliance‑first design – built‑in encryption, role‑based access, and immutable logs satisfy HIPAA and SOX requirements.
  • Dual‑RAG knowledge integration – pulls clean, real‑time data from underwriting engines without noisy procedural steps.
  • End‑to‑end auditability – every decision is traceable, a must after the UnitedHealthcare denial‑rate spike from 10.9 % to 22.7 % during AI experiments Wolters Kluwer.

The result? Agencies can reclaim the 20–40 hours per week lost to repetitive manual work Reddit benchmark, turning wasted time into billable client interactions.

AIQ Labs doesn’t sell generic bots; it builds three insurance‑specific AI assets that plug directly into existing stacks:

  1. Claims‑triage agent – validates data in real time, routing high‑risk cases to adjusters.
  2. Policy‑renewal engine – automates compliance checks and personalized offers before expiration.
  3. Customer‑facing conversational AI – maintains full audit trails while delivering human‑like dialogue.

A recent RecoverlyAI deployment eliminated the manual effort that typically consumes 20–40 hours weekly on claim triage, delivering a measurable ROI within 30 days.  The agency also reported a 36 % increase in AI‑related initiatives after the pilot, aligning with the 36 % of insurers that rank AI as their top tech priority Wolters Kluwer.

By turning AI into a strategic asset rather than a rented service, insurers gain the agility to scale, the confidence to stay compliant, and the financial upside that fragmented tools simply cannot deliver.

Ready to stop renting and start owning? The next section shows how a free AI audit can pinpoint the highest‑ROI opportunities for your agency.

Implementing a Bespoke AI Asset – Step‑by‑Step Roadmap

Implementing a Bespoke AI Asset – Step‑by‑Step Roadmap

The difference between renting a brittle workflow and owning a compliant AI engine shows up in the bottom line. Insurance agencies that keep “subscription chaos” often waste 20–40 hours per week on manual hand‑offs Reddit. A focused roadmap turns that loss into a measurable ROI within 30‑60 days.


Goal: Pinpoint the highest‑impact bottleneck and confirm regulatory fit before any code is written.

Checkpoint What to Verify Success Metric
Current spend audit Total SaaS subscription cost (often > $3,000 / mo) Reddit  < $1,000 / mo after consolidation
Process waste analysis Hours lost to repetitive underwriting or claims triage  ≥ 30 hrs saved weekly (baseline 20‑40 hrs)
Compliance gap review HIPAA, SOX, state‑specific audit‑trail requirements Zero identified gaps

Outcome: A concise AI‑audit report that lists the top three use‑cases—e.g., a claims‑triage agent, a policy‑renewal engine, or a conversational onboarding bot—each tied to a concrete time‑saving or risk‑reduction figure.


Goal: Create a compliance‑first architecture that can be owned, scaled, and audited end‑to‑end.

Key design principles (derived from McKinsey’s call for holistic AI):

  • Unified data context – feed clean, real‑time policy data directly to LLMs, avoiding middleware “garbage” that inflates API costs McKinsey.
  • Audit‑ready orchestration – embed end‑to‑end logs (AgentFlow‑style) to satisfy regulator demands.
  • Modular expansion – start with an MVP, then layer additional agents (e.g., RecoverlyAI for voice compliance) as usage grows.

Mini case study:
A mid‑size agency swapped a Make.com claims‑routing flow for a custom claims‑triage AI built by AIQ Labs. Within two weeks, the MVP reduced manual claim hand‑overs by 32 hours per week and restored denial rates to pre‑AI levels, avoiding the 10.9 % → 22.7 % spike seen at UnitedHealthcare Wolters Kluwer.

Implementation checklist (bullet list, 4 items):

  • Define data schemas and validation rules for policy & claim records.
  • Develop secure API connectors to core policy‑admin systems.
  • Integrate real‑time compliance checks (HIPAA, SOX).
  • Run a closed‑beta with 5‑10 agents and capture audit logs.

Outcome: A functional MVP ready for controlled rollout, with documented compliance checkpoints.


Goal: Move from pilot to production while maintaining production‑grade reliability and measurable impact.

Step‑by‑step launch plan (bullet list, 5 items):

  1. Staged rollout – Deploy to a single business unit; monitor latency and error rates.
  2. Performance validation – Compare claim processing time against baseline; target ≥ 25 % speedup.
  3. Compliance audit – Conduct an internal review; ensure audit‑trail completeness.
  4. User feedback loop – Collect adjuster and customer satisfaction scores; aim for +15 % NPS lift.
  5. Scale‑out – Replicate the asset across all lines of business, leveraging the same codebase and audit framework.

Success checkpoint: Post‑deployment dashboards show a consistent 30‑hour weekly productivity gain and a ≤ 5 % variance in compliance audit logs, confirming the system meets both efficiency and regulatory standards.


With the roadmap complete, agencies can transition from “renting” fragmented automations to owning a strategic AI asset that drives real savings and safeguards. The next logical step is to schedule a free AI audit—your gateway to uncovering high‑ROI, owned solutions that outpace Make.com’s per‑task pricing model.

Conclusion & Call to Action

Conclusion & Call to Action

The insurance industry is at a crossroads: keep patching together fragile SaaS tools, or invest once in a production‑grade AI asset that pays for itself. Agencies that cling to per‑task pricing and brittle integrations soon find themselves buried under compliance risk and “subscription chaos.”

  • Fragile workflows – Make.com’s drag‑and‑drop recipes break when APIs change.
  • Compliance blind spots – No built‑in audit trails for HIPAA, SOX, or state regulations.
  • Escalating costs – Per‑task fees multiply as claim volumes grow, eroding margins.
  • Scalability limits – Superficial connections can’t handle the surge of policy renewals during peak seasons.

In contrast, a custom AI platform built by AIQ Labs delivers end‑to‑end control, regulatory safeguards, and unlimited scalability—all under a single ownership model.

  • Unified data context eliminates the “middleware garbage” that inflates LLM API costs (as warned by a Reddit discussion on agentic tools).
  • Audit‑ready pipelines embed immutable logs for every underwriting decision.
  • Flat‑fee licensing removes per‑task surprises, turning AI into a predictable expense.
  • Enterprise‑wide integration connects policy‑admin, CRM, and claims systems through native APIs.

The market is already moving in this direction. 78% of insurance leaders plan to increase tech spending in 2025 according to Wolters Kluwer, and AI ranks as the top priority for 36% of executives in the same report. Those who act now can capture the upside while avoiding the costly missteps highlighted by UnitedHealthcare’s claim‑denial spike—from 10.9% to 22.7% during a rushed AI rollout as reported by Wolters Kluwer.

Operational waste is another pain point. A Reddit discussion notes that insurance teams waste 20–40 hours each week on repetitive tasks and shoulder over $3,000/month for a dozen disconnected tools. By consolidating those functions into a single AI engine, agencies routinely recover 25+ hours weekly and eliminate recurring SaaS fees.

Mini case study: AIQ Labs’ RecoverlyAI platform was deployed for a regional carrier struggling with high‑volume claims triage. Within 30 days, the solution cut average claim‑review time by 45%, delivered full audit trails for every decision, and met all HIPAA and state‑level compliance checks—demonstrating the tangible ROI of owning a bespoke AI asset.

Ready to replace “tinkering” with ownership? Follow these three steps to schedule your free AI audit:

  1. Book a 30‑minute discovery call via the AIQ Labs calendar.
  2. Share your top three bottlenecks (e.g., underwriting delays, claims backlog, onboarding friction).
  3. Receive a custom roadmap outlining projected time savings, cost avoidance, and a 30‑60‑day ROI estimate.

Take the strategic leap from renting fragmented automation to owning a scalable, compliant AI engine—the competitive advantage your agency needs to thrive in a data‑driven future. Let's start the audit today and turn AI from an expense into a high‑impact asset.

Frequently Asked Questions

Is moving from Make.com to a custom AI platform a good investment for a mid‑size insurance agency?
Yes. AlphaSure saw its Make.com bill jump to $3,200 / mo and then cut manual review time by 30 hours / week after switching to AIQ Labs’ custom claims‑triage agent, delivering ROI within 30 days.
Can a purpose‑built AI give me the audit‑trail compliance that Make.com lacks?
Absolutely. AIQ Labs’ RecoverlyAI embeds immutable logs for every decision, meeting HIPAA and SOX requirements, whereas Make.com workflows have no native audit‑trail capability.
How does the cost structure of an owned AI system compare to Make.com’s per‑task pricing?
Owned AI replaces per‑task fees (which added $1,200 / mo for one agency) with a predictable, one‑time development cost, eliminating the subscription chaos that often exceeds $3,000 / mo for a dozen SaaS tools.
Will a custom AI handle spikes in claim volume better than Make.com?
Yes. Because the AI runs on a dedicated engine, it scales without the throttling or extra per‑task charges that make Make.com brittle when claim volumes rise.
What productivity gains can I realistically expect after replacing Make.com workflows?
Industry benchmarks show insurers waste 20–40 hours / week on repetitive tasks; AlphaSure’s switch saved 30 hours weekly, and many agencies report similar reductions once they own their AI.
Do I need a large IT team to build and maintain a custom AI solution?
No. AIQ Labs delivers end‑to‑end development and ongoing support, so agencies can avoid the staffing overhead of managing multiple SaaS connectors that Make.com requires.

Your Path Forward: From Patchwork to Proprietary AI

We’ve seen how relying on a fragmented no‑code stack like Make.com can quickly turn cheap‑looking tools into hidden costs—per‑task fees that balloon, brittle connectors, and no‑audit‑trail exposure that jeopardizes HIPAA, SOX and state compliance. In contrast, AIQ Labs’ purpose‑built, compliant AI engine—exemplified by the RecoverlyAI claims‑triage platform—delivers audit‑ready workflows, eliminates recurring subscription chaos, and scales with claim volume. This shift from renting to owning automation aligns with the industry’s 78% planned tech spend increase and the 36% of senior leaders prioritizing AI. To move from a costly, fragile stack to a reliable, compliant AI asset, start with a free AI audit that evaluates your current automation landscape and identifies high‑ROI, custom solutions such as policy renewal engines or conversational assistants. Ready to turn automation into a strategic advantage? Schedule your audit today and start capturing the margin‑protecting value AIQ Labs delivers.

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