Api Integration Contract Checklist: What Demand Gen Need to Look For
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Frequently Asked Questions
How do I avoid getting locked into a vendor when setting up API integrations for demand gen?
Insist on full code ownership and IP transfer in your contract. Custom-built systems—like those from AIQ Labs—ensure you own the integration logic and architecture, eliminating dependency on third-party platforms.
Are no-code tools like Zapier good enough for scaling demand generation workflows?
No-code platforms often fail at scale due to limited customization and poor error handling. They can lead to 'integration debt' and brittleness, making them unsuitable for complex, high-volume demand gen operations.
What’s the most important technical feature to include in an API integration contract?
Robust error handling and API versioning are critical. Versioning prevents breakages when APIs update, and strong error handling ensures workflows degrade gracefully during failures.
Should I use webhooks or polling for real-time lead data sync between systems?
Use webhooks instead of polling. Webhook-driven integrations reduce latency by up to 90% and cut server load by 60%, enabling real-time responses to events like lead submissions or appointment bookings.
How can I ensure my API integration stays reliable over time?
Require detailed documentation of endpoints, auth methods (like OAuth 2.0), rate limits, and fallback strategies. Living documentation ensures long-term maintainability and smoother team onboarding.
Is building a custom integration worth it compared to using off-the-shelf connectors?
Yes—for long-term scalability. Custom integrations provide full ownership, two-way data flow, and resilience. Off-the-shelf connectors create fragmentation and limit adaptability as your demand gen stack evolves.
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