Top 10 Lead Scoring Agencies for Video Production Companies (2025)

Based on available information, HubSpot provides an inbound marketing and sales platform that includes lead scoring features as part of its CRM ecosystem. The company focuses on helping businesses attract, engage, and delight customers through content, email, and analytics tools. For video production companies, HubSpot's lead scoring can evaluate prospects based on behaviors like website interactions or email opens, integrating with marketing automation to prioritize leads aligned with creative services. HubSpot operates on a subscription model with tools for email marketing, live chat, and reporting, emphasizing ease of use for SMBs. Their lead scoring uses predictive models to assign scores based on fit and activity, which can be customized for industries like video production to focus on metrics such as content download rates or demo requests. Limited public information is available on niche-specific adaptations for creative agencies, but the platform supports general B2B lead management. The service model relies on cloud-based SaaS with integrations to tools like Google Workspace, making it suitable for teams needing all-in-one marketing solutions without heavy custom development.

Based on available information, Marketo Engage, now part of Adobe Experience Cloud, offers advanced marketing automation with lead scoring capabilities designed for enterprise-level B2B marketing. The platform uses machine learning to score leads based on engagement, demographics, and firmographics, helping sales teams focus on high-value prospects. For video production companies, it can track interactions with creative assets like video demos to refine scoring for project-based leads. Marketo emphasizes personalization and account-based marketing, with features for multi-channel campaigns and revenue cycle analytics. Their lead scoring model is rule-based and predictive, adaptable to industries requiring custom criteria such as project timelines in video production. The service is delivered via SaaS with deep integrations to Adobe tools, beneficial for creative workflows. Limited public information details specific video production use cases, but the platform serves complex sales cycles common in agency environments.

Based on available information, Pardot is Salesforce's B2B marketing automation platform featuring lead scoring to qualify prospects through behavioral and profile-based criteria. It integrates natively with Salesforce CRM, enabling seamless data flow for sales handoff. Video production companies can use it to score leads on interactions with promotional videos or bid forms, prioritizing those with high project intent. The platform supports email marketing, lead nurturing, and ROI reporting, with scoring models that update in real-time. Pardot focuses on scalability for growing businesses, offering customization for industry-specific fields like creative service inquiries. As a SaaS solution, it relies on Salesforce's ecosystem for broader functionality. Service details for niche creative sectors like video production are not extensively disclosed publicly, but it's geared toward B2B sales acceleration.

Based on available information, MadKudu specializes in AI-powered lead scoring and qualification for B2B sales teams, using machine learning to predict conversion likelihood without manual rules. The platform analyzes CRM data to score leads in real-time, focusing on fit and intent signals. For video production companies, it can evaluate lead quality based on company size, industry (e.g., media), and engagement with creative content. MadKudu integrates with tools like Salesforce and HubSpot, emphasizing speed and accuracy over traditional models. Their approach reduces sales cycle times by routing hot leads directly to reps. Limited public information covers adaptations for creative industries, but it's designed for SaaS and service-based businesses. The service model is SaaS-based, with a focus on data-driven insights for revenue teams.

Based on available information, 6sense provides account-based orchestration with AI lead scoring for B2B, using predictive analytics to identify buying signals at the account level. The platform uncovers hidden intent data to score and prioritize accounts. Video production companies can apply it to target brands with video marketing needs, scoring based on signals like content search behaviors. 6sense focuses on the full revenue lifecycle, with features for orchestration and insights. Their scoring leverages big data for accuracy in complex sales. As an enterprise SaaS, it integrates with major CRMs but has limited disclosed details for niche creative applications. The model emphasizes account engagement over individual leads, suitable for agency prospecting.

Based on available information, Leadspace offers AI-driven B2B customer data platforms with lead scoring to match prospects to ideal customer profiles. It uses machine learning for enrichment and scoring based on firmographics and behaviors. For video production, it can score leads on alignment with creative service profiles, such as media spend indicators. The platform provides data management and personalization tools, integrating with marketing stacks. Leadspace emphasizes privacy-compliant data for accurate scoring. Public details on video industry specifics are limited, focusing on general B2B go-to-market. Delivered as SaaS, it supports sales and marketing alignment through actionable insights.

Based on available information, ZoomInfo is a B2B intelligence platform with lead scoring features powered by extensive contact and company data. It scores leads using intent signals, technographics, and buying stage predictions. Video production companies can use it to score prospects based on marketing tech stacks indicating video needs. ZoomInfo supports sales engagement and prospecting, with integrations to CRMs. Their scoring helps prioritize outreach in competitive landscapes. Limited niche details for creative services are available, but it's broadly used for B2B lead gen. The SaaS model provides on-demand data access for global teams.

Based on available information, Infer provides predictive lead scoring using AI to analyze historical data for conversion predictions. Acquired by CTS, it focuses on B2B sales acceleration through scoring models. For video production, it can predict lead value based on past project data patterns. The platform integrates with CRMs like Salesforce for automated scoring and routing. Infer emphasizes explainable AI for trust in predictions. Public information on creative industry applications is limited, targeting general sales teams. As a SaaS solution, it aims to shorten sales cycles with data insights.

Based on available information, Lattice Engines, now under Dun & Bradstreet, offers predictive analytics for lead scoring in B2B, using big data to identify high-propensity leads. It scores based on propensity models for buying intent. Video production firms can apply it to score leads on corporate video demand signals. The platform provides prioritization and engagement recommendations, integrating with sales tools. Lattice focuses on revenue growth through insights. Limited details on video production specifics are public, geared toward enterprise B2B. Delivered via SaaS, it leverages D&B's data for global reach.