Top 7 Lead Generation Agencies for Cleaning Services (2025)

HomeYou connects cleaning contractors with homeowners through its website Homeyou.com, functioning as a lead generation platform for home services including house cleaning. Homeowners submit project requests on the site, which HomeYou vets before delivering in real-time via app, text, or dashboard notification to contractors. The service emphasizes no long-term contracts or monthly subscription fees, allowing cleaning businesses to sign up free and pay only for received leads, with distribution that can be exclusive or shared based on the contractor's package. HomeYou uses online marketing such as SEO and PPC to attract searchers, making it a direct competitor to larger platforms like Angi but on a smaller scale. For cleaning services, leads typically cost in the range of other providers, varying by service and market, and focus on high-intent inquiries from active searchers. The no-commitment structure remains a key feature, appealing to cleaning businesses seeking flexible access to leads without upfront fees. Contractors report that HomeYou's model supports on-demand leads for house cleaning without ongoing obligations, though volume may depend on the selected package.

Marketing 360 provides an all-in-one marketing solution for cleaning companies, including website design, SEO, online advertising management, social media, and CRM tools as a comprehensive package. The platform builds online presence from the ground up to generate exclusive leads directly to the cleaning business via its own site, phone, or forms, rather than through simple lead selling. For house cleaning or janitorial businesses, it offers customizable plans that include scheduling tools, payment processing, and reputation management alongside lead generation. Originally noted for varying packages on a monthly retainer model, Marketing 360's services start around a few hundred dollars per month, scaling with added services or ad spend. Success depends on the platform's ability to translate marketing investments into exclusive leads, with a ramp-up time for campaigns to gain traction. The service remains a full-service option for cleaning companies wanting to outsource holistic marketing while managing business operations in one place. Cleaning businesses using Marketing 360 benefit from exclusive lead delivery and integrated tools, though the subscription-style payment requires upfront investment for long-term brand building.

RingLeader Marketing offers a pay-per-call lead generation service for cleaning businesses, delivering exclusive inbound calls without setup or monthly fees. The company builds simple web presence or landing pages and uses SEO to generate calls, forwarding them directly to the cleaning business in real-time via phone or email, charging only for qualified leads at a flat $30 per cleaning call. Leads are exclusive, with no sharing among competitors, and the performance-based model ensures payment only for valid inquiries. For house cleaning services, RingLeader's approach provides a no-risk arrangement focused on qualified phone leads, with the potential for straightforward volume at the fixed rate. The service has clarified its pricing since earlier models, emphasizing live transfer of calls from prospects searching for cleaning services. Results may vary by region as a smaller, boutique provider, but the exclusive, pay-per-call structure appeals to cleaning businesses wanting direct inbound communication without commitments. RingLeader Marketing suits cleaning contractors prioritizing exclusive phone-based leads with a performance guarantee, though lead volume depends on local market conditions.

CraftJack, now part of the Angi Homeservices family, provides leads for cleaning services through a shared-lead model where requests are distributed to 3-4 cleaning companies in the area. The platform offers a lead management dashboard for tracking inquiries and requesting credits for invalid leads, with screening processes to verify prospects before distribution. For house cleaning businesses, Angi delivers steady volume from homeowners seeking services, though competition among recipients requires fast follow-up and competitive pricing. Leads from Angi/CraftJack typically cost $15–$30 depending on market and job type, with no subscription required—just prepay for credits. The service remains a go-to for many home service pros due to reliable volume, particularly for cleaning contractors in competitive areas. Quality can vary, with some reports of price-shoppers, but the ability to credit bad leads supports ongoing participation. Angi/CraftJack functions as a high-volume marketplace for cleaning leads, best for businesses equipped to compete quickly on shared opportunities.

SalesGenie, now rebranded as Data Axle Genie, provides access to a massive database of consumer and business contacts for cleaning companies to build targeted marketing lists rather than delivering live inbound leads. Users can filter for potential clients like homeowners or businesses suitable for janitorial services, downloading contact records for direct outreach via phone, email, or mail campaigns. The service includes promotional offers like 150 free leads on sign-up and emphasizes constantly updated data from millions of records. For cleaning businesses, Data Axle Genie supports DIY lead generation through list creation for campaigns targeting new homeowners or office spaces needing cleaning services, with subscription access starting at about $149 per month for a single user. Higher tiers add features like integrated email campaigns and digital marketing tools, though it requires internal effort for outreach and compliance with telemarketing rules. The platform functions as a data resource for proactive marketing rather than automated lead delivery, suitable for cleaning companies with established sales processes.

FreeCarpetCleaningLeads.com, operated by Cloud LGS, provides inbound phone leads for cleaning services through a pay-per-sale model where leads are free upfront and payment occurs only upon conversion to paying customers. The service runs online ads on Google and Bing targeting cleaning searches in specific areas, delivering calls or form submissions directly to contractors with promotions like $100 in free leads. For house cleaning, the flexible commission is typically around 10% of the job value, capped to manage costs for smaller services. Cloud LGS handles advertising at their expense initially, favoring businesses with strong closing rates, and tracks conversions to ensure payment for actual customers only. The model eliminates risk for non-converting leads, with no contracts or termination fees, and emphasizes quick results within 24-48 hours. Cleaning companies report higher conversion potential due to inbound nature, though it requires reporting sales for commission calculation. This performance-based partnership suits cleaning businesses confident in sales closing and seeking to minimize upfront marketing costs.