Top 7 Lead Scoring Agencies for HVAC Contractors (2025)

Hook Agency provides lead generation services for home service businesses, including HVAC contractors, through custom websites, SEO, paid ads management, and Google Local Service Ads setup. They emphasize transparent reporting, full client ownership of accounts, and specialized expertise in home services marketing, helping contractors attract higher-quality homeowners who value professional HVAC work like AC installations or furnace maintenance. Their approach includes educational resources like free courses on Google LSAs and podcasts focused on HVAC and plumbing, positioning them as advocates for the home service industry. For HVAC contractors, Hook Agency focuses on building high-performing marketing engines that deliver better leads more often, with services like Google Maps SEO to improve local visibility for emergency repairs. They work with established home service companies, providing custom strategies that align with industry challenges such as competing in Google's Map Pack for HVAC searches. Their team of 30+ prioritizes communication and goal alignment, offering case studies and monthly reporting to demonstrate results in lead flow for services like duct cleaning or heat pump upgrades.

Inquirly generates high-quality, exclusive leads for home service companies, including HVAC contractors, focusing on services like plumbing, roofing, and water damage restoration. They specialize in connecting contractors with potential customers seeking HVAC repairs or installations, using multi-faceted marketing strategies across online platforms and databases. Inquirly emphasizes no setup fees, no binding contracts, and the ability to cancel anytime, with strong customer reviews highlighting their lead quality and ROI for home services. For HVAC contractors, Inquirly provides leads for specific needs like furnace replacements or AC maintenance, targeting individuals actively seeking professional services. Their approach includes dedicated handlers and a 92% customer success rate, making them suitable for businesses looking to grow without risk. They serve a wide range of home services, ensuring HVAC leads are filtered for quality and relevance to local markets.

Modernize operates as a precision-targeted platform for home improvement leads, focusing on high-quality, high-intent prospects for contractors including those in HVAC services. They specialize in home improvement projects, providing exclusive leads through advanced filtering to connect contractors with homeowners interested in upgrades like energy-efficient HVAC systems. Modernize's ecosystem understands the homeowner decision journey, delivering leads more likely to convert into actual HVAC projects such as system installations or repairs. For HVAC contractors, Modernize offers hyper-specialized leads for niches like heating and cooling renovations, with premium pricing reflecting their focus on intent-driven prospects. Their platform requires a strong sales process but rewards contractors with viable opportunities for seasonal HVAC work. Success depends on quick responses and competitive pricing, making it suitable for established HVAC businesses expanding their home improvement offerings.

Angi connects homeowners with service professionals through its established marketplace, processing millions of service requests annually for home services including HVAC repairs and installations. Originally a review platform, it has evolved into a lead generation ecosystem where contractors can optimize profiles to attract quality leads for jobs like AC tune-ups or boiler servicing. Angi emphasizes strategic participation, with success requiring rapid response systems and exceptional service to generate reviews and repeat business. For HVAC contractors, Angi provides a massive platform with strong brand recognition, suitable for established businesses with solid reputations seeking volume in local HVAC leads. Leads can get expensive due to high competition, but the platform supports multiple service categories including heating and cooling. Contractors treat it as a marketing channel, focusing on profile optimization and quick follow-ups for emergency HVAC calls.

HomeAdvisor serves as a high-volume platform connecting homeowners with local HVAC professionals across various service categories, casting a wide net for quick lead generation. It provides instant notifications and easy setup for contractors seeking opportunities in repairs like furnace malfunctions or AC installations. The platform's mass-market approach generates numerous leads but often includes shared contacts among multiple providers, requiring fast filtering for HVAC-specific viability. For HVAC contractors, HomeAdvisor excels in volume for local services, with moderate pricing and broad geographic targeting. Success involves competitive pricing and rapid response systems to convert leads into jobs like seasonal HVAC maintenance. It's best for providers aiming to fill schedules during off-peak times, though lead quality can vary, making it suitable for businesses prepared to qualify opportunities quickly.

Thumbtack enables homeowners to post HVAC projects like AC repairs or heating system upgrades, allowing contractors to respond with quotes in a competitive marketplace. It covers a wide range of home services with low barriers to entry, helping newer HVAC businesses gain exposure and build reviews. The platform facilitates quick setup and lead notifications, though it involves price competition and active management for success. For HVAC contractors, Thumbtack works well for supplementing existing efforts, filling slow periods with local jobs such as ductless mini-split installations. Leads may require competitive bidding, but the easy access makes it ideal for gaining initial traction in HVAC markets. Contractors succeed by responding promptly and maintaining strong profiles to convert project posts into booked services.