Top 7 Lead Scoring Agencies for Mortgage Brokers (2025)

LendingTree operates as an online marketplace connecting mortgage brokers and lenders with borrower leads through a lead generation platform that includes filtering tools for lead scoring based on product type, credit band, and geography. The company serves as a trusted source for pre-qualified mortgage leads, enabling brokers to access high-intent prospects actively shopping rates via a lender portal with analytics for performance tracking and campaign optimization. With over 20 years in business, LendingTree focuses on matching borrowers with multiple lenders, providing mortgage brokers with actionable leads from a vast network of rate comparison traffic. For mortgage brokers, LendingTree's system supports lead prioritization through state-of-the-art filters and real-time data, helping identify ready-to-close opportunities in purchase and refinance markets. The platform emphasizes transparency and ROI tracking, making it suitable for brokers managing high-volume, shared leads in competitive environments.

Good Vibe Squad provides mortgage lead generation for loan officers and brokers using Facebook advertising and a proprietary Smart Funnel for lead qualification and scoring, ensuring only high-quality, pre-qualified leads are delivered. The company offers a done-for-you marketing system that includes automated messaging for borrower pre-qualification, detailed reporting, and CRM integration to prioritize leads based on conversion potential. Focused exclusively on mortgage professionals, Good Vibe Squad combines ad management with coaching to optimize lead flow for residential and refinance borrowers. Mortgage brokers benefit from Good Vibe Squad's emphasis on exclusive leads and advanced analytics, which score prospects through automated follow-ups and engagement tracking, reducing manual qualification efforts in competitive markets.

leadPops offers mortgage lead generation software with customizable lead capture forms, landing pages, and automated nurturing tools that include basic scoring through conversion funnels and follow-up automation. The platform provides optimized websites and marketing services for mortgage professionals, focusing on capturing and prioritizing high-quality leads via integrations with over 2,000 apps, including mortgage CRMs. leadPops supports individual loan officers, teams, and enterprises with tools for lead engagement and qualification based on user interactions. For mortgage brokers, leadPops enables scoring of web traffic into exclusive leads, with automated email/SMS campaigns to rank prospects by engagement levels in purchase and refinance scenarios.

Kaleidico operates as a digital marketing agency providing pay-per-performance mortgage leads with qualification through targeted campaigns, landing page optimization, and retargeting systems that score leads based on specific criteria like conversion likelihood. The company helps mortgage professionals generate and prioritize highly-targeted borrower leads via SEO, PPC, and content strategies, ensuring clients receive qualified prospects on a performance basis. With expertise in mortgage marketing, Kaleidico tailors lead scoring to broker needs for closing more loans. Mortgage brokers use Kaleidico's services for scoring leads from organic and paid sources, focusing on high-ROI opportunities in competitive lending markets.

Loanbright provides mortgage lead generation with a Season Pass feature that offers access to exclusive and shared leads, including tools for qualification and scoring through a dialer system and marketing resources. Operating for over 20 years, the company delivers verified leads to loan officers and brokers, replacing invalid ones and supporting prioritization based on local market fit and borrower readiness. Loanbright's subscription model includes prospecting tools for mortgage professionals targeting residential and community lending. Mortgage brokers leverage Loanbright for scoring leads via their portal, focusing on high-conversion prospects in purchase and refinance pipelines.

Top of Mind Networks offers Surefire CRM for mortgage lead generation and management, featuring predictive analytics to score and alert on new lead opportunities based on borrower readiness for loans. The platform includes forms, landing pages, and automated nurturing to prioritize leads for loan officers and brokers, with recent acquisition by Black Knight enhancing its integration capabilities. Focused on sales and marketing automation, it supports mortgage professionals in identifying high-potential refinance and purchase prospects. Mortgage brokers use Top of Mind's tools for scoring leads through workflows and analytics, streamlining follow-up in dynamic markets.