Top 8 Lead Scoring Agencies for Roofers (2025)

Based on available information, HubSpot provides an all-in-one inbound marketing, sales, and CRM platform that includes lead scoring features to help businesses qualify prospects based on engagement and fit. Their system uses behavioral data and demographics to assign scores, applicable to home services like roofing for prioritizing leads from website forms or email campaigns. Limited public information is available on specific adaptations for roofers, but it supports general B2B and B2C lead management across industries. HubSpot's approach focuses on integrated tools for marketing automation, making it suitable for roofers handling online lead generation from SEO or ads, though details on roofing-specific integrations are not disclosed.

Based on available information, Marketo offers marketing automation software with advanced lead scoring capabilities, using machine learning to predict lead quality based on interactions and data enrichment. It serves B2B marketers, potentially adaptable for roofing contractors scoring leads from trade shows or digital campaigns, but specific roofing niche details are not available. The platform emphasizes account-based marketing and revenue cycle management. Limited public information exists on home services customizations, focusing instead on enterprise-level automation.

Based on available information, Pardot is a B2B marketing automation platform integrated with Salesforce CRM, featuring lead scoring to qualify prospects based on activities like email opens and website visits. It supports sales alignment for industries including services, where roofers could use it for scoring repair inquiries, though no specific roofing adaptations are detailed publicly. The focus is on lead nurturing and ROI tracking. Service details for niche home services like roofing are not disclosed, with emphasis on scalable B2B operations.

Based on available information, MadKudu specializes in AI-powered lead scoring and qualification, using machine learning to score leads in real-time based on fit and intent signals from CRM data. It integrates with tools like Salesforce and HubSpot, suitable for service businesses scoring high-value leads, but limited details on roofing-specific use cases are available. The platform aims to reduce sales cycle times through predictive insights. Public information highlights general B2B applications without niche adaptations for home services like roofing.

Based on available information, 6sense provides account-based orchestration with AI-driven lead and account scoring, focusing on intent data and buyer behavior for B2B revenue teams. It helps identify high-potential accounts, adaptable for commercial roofing leads, but no specific details for residential roofers are publicly available. The platform uses predictive analytics for go-to-market strategies. Limited information on home services customizations exists, with a core emphasis on enterprise ABM.

Based on available information, LeanData offers lead and account routing, scoring, and orchestration software integrated with CRMs like Salesforce, automating lead assignment based on scores and rules. It supports sales operations for B2B, potentially for roofing firms routing storm leads, but roofing-specific features are not detailed publicly. The focus is on streamlining go-to-market processes. Service details for niche industries like roofing are limited in public sources.

Based on available information, Infer (now part of IgniteTech) provides predictive lead scoring using AI and data science to qualify B2B leads based on firmographics and intent. It integrates with marketing platforms for better targeting, applicable to service leads like roofing bids, but no specific roofer adaptations are available publicly. The solution emphasizes data-driven sales acceleration. Limited public information on home services focus exists, centered on general B2B predictive analytics.