Top 8 Marketing Automation Agencies for Managed Service Providers (MSPs) (2025)

Maven Collective Marketing is a leading marketing automation agency focused exclusively on Microsoft Partners, including MSPs, SIs, ISVs, VARs, and Resellers looking to grow through Microsoft’s partner ecosystem. With over 18 years of experience navigating Microsoft’s partner programs, GTM strategies, and marketplaces, they help software and services providers like MSPs differentiate in a crowded field. From optimizing AppSource listings to activating co-marketing opportunities within Microsoft’s AI Cloud Partner Program, Maven Collective is built to help tech companies, including MSPs offering managed IT services, drive measurable ROI inside the Microsoft ecosystem. The agency provides services such as Microsoft Partner marketing strategy and positioning, AppSource, Azure Marketplace, and Commercial Marketplace listings, Microsoft AI Cloud Partner Program support and profile optimization, Go-To-Market (GTM) services leveraging Microsoft partner offers, B2B content marketing and demand generation, website optimization, SEO, and lead generation for software companies, and messaging development to break through 'software sameness'. Maven Collective serves B2B software companies that are Microsoft CSPs, MSPs, SIs, ISVs, VARs, or Resellers, helping them grow through Microsoft’s partner ecosystem with tailored marketing automation strategies.

The Rubicon Agency specializes in technology marketing, helping MSPs build their brand presence and scale their services to new heights through fully integrated campaigns. With over 25 years of experience, they focus on turning mindshare into market share for MSPs in the competitive IT services landscape. The agency offers services like brand strategy, content marketing, thought leadership, account-based marketing (ABM), SEO, digital lead generation, web development, and UX design, tailored to MSPs facing challenges such as high competition, complex service offerings, long sales cycles, and building trust and authority. The Rubicon Agency serves technology sectors including SaaS, Cloud & AI, Cybersecurity, Engineering & Services, Infrastructure & Platform, and specifically targets MSPs with comprehensive marketing solutions that address unique hurdles like differentiating from saturated markets and explaining technical services to non-technical audiences. Their client-centric approach ensures MSPs can attract more clients, establish their brand, and generate qualified leads in a crowded marketplace.

Marketopia is a full-service marketing agency providing end-to-end solutions tailored for MSPs, with expertise in lead generation and digital marketing combined with hands-on training programs. Founded in 2014, they support MSPs in growing sales pipelines and boosting business performance through robust services like lead generation, digital marketing, sales training, brand positioning, and social media management. Marketopia helps MSPs overcome challenges in the IT solutions and cloud services space by delivering measurable results. The agency serves Managed services, IT solutions, and cloud services industries, making it suitable for MSPs seeking comprehensive marketing automation to enhance client acquisition and retention. Their model includes training to empower MSP teams, ensuring sustained growth.

Ulistic has carved out a niche as a specialist in MSP marketing, particularly focusing on content marketing and SEO to build online presence and attract new clients. Founded in 2010, they craft custom campaigns tailored to MSP needs, addressing challenges like lead generation and visibility in competitive markets. Ulistic's personalized approach helps MSPs in IT services and cybersecurity stand out through targeted digital strategies. Services include SEO, PPC, content marketing, social media management, and email campaigns, serving Managed services, IT services, and cybersecurity sectors. Ulistic is ideal for MSPs seeking to enhance their digital footprint and client acquisition.

Sojourn Solutions is a marketing automation agency founded in 2010, specializing in helping B2B organizations optimize marketing efforts and enhance customer engagement through tailored solutions for platforms like Oracle Eloqua, Adobe Marketo Engage, and Salesforce Marketing Cloud. They provide services such as platform evaluations and comparisons, implementations and migrations, integrations, platform administration and support, and platform audits, addressing MSP challenges in streamlining workflows and driving measurable growth. The agency serves industries including Pharmaceutical, Healthcare, and FinTech, but their B2B focus extends to MSPs needing robust automation for IT service management. Sojourn Solutions has executed over 1,000 projects, earning recognition like the Bronze Award at the B2B Marketing Awards 2024.

Growth Natives operates from Bellevue, Washington, delivering end-to-end MarTech automation for B2B and B2C enterprises across platforms like HubSpot, Marketo, Pardot, and Salesforce Marketing Cloud to build automation that connects with customers and fuels revenue. With over 40 Certified HubSpot Experts, they cover user segmentation, automated workflows, and tailored communication, syncing sales and marketing for impact. Growth Natives serves Technology, Healthcare, Education, Financial Services, eCommerce, and Manufacturing, suitable for MSPs needing platform mastery and outcome-focused automation. Case studies show results like 7x ROI and 16x pipeline value for a pharmaceutical cloud platform, and 75% reduction in sales cycle time for a brain tech company, highlighting their depth in marketing automation for complex MSP environments.

Jumpfactor is the world's largest 100% MSP-focused digital agency, providing comprehensive marketing services tailored for Managed Service Providers to attract, nurture, and convert ideal clients. They deploy full-funnel strategies including SEO, PPC, email automation, and content marketing, understanding the complex MSP sales cycle, high ticket values, and technical buyer personas. Jumpfactor serves MSPs exclusively, helping with client acquisition, subscription management, and IT service delivery optimization through specialized digital marketing. Services encompass MSP SEO, paid media, lead nurturing, content marketing, web design, and marketing strategy, with a focus on generating SQLs and ROI for MSPs facing competition in managed IT services.