Stop Wasting Hours on Shaky Lead Data Automated Lead Enrichment That Delivers Gym-Ready Prospects
Imagine turning a raw email signup into a full profile with workout history, local competition ties, and conversion potential—in seconds. We build this for your CrossFit box, boosting trial class bookings by 35% without the subscription mess.
Join 150+ fitness studios with streamlined member pipelines
The "Lead Data Drought" Problem
Raw signups from your gym's Open Gym events lack depth—like missing PRs or mobility baselines—leaving coaches guessing who's serious about joining your CrossFit community
Social media inquiries pile up without details on fitness levels—like current deadlift max or local rivals they've trained with—stalling your retention-driven onboarding
Manual enrichment from scattered sources—like Strava logs or old Wodify entries—eats into programming time, as you're chasing workout histories instead of scaling member experience
Inaccurate lead profiles lead to mismatched trial classes—like pairing a novice with advanced Rx movements—frustrating potential members and hurting your gym's referral-driven growth
Juggling disconnected apps for lead data—like fragments from SugarWOD and Eventbrite—fragments your view of prospects, making it hard to personalize that first CrossFit welcome
Seasonal promo leads from events like holiday Murph challenges arrive incomplete—lacking scaling options or past benchmarks—delaying your push for year-round retention in a competitive fitness scene
Your Custom-Built Lead Enrichment Engine, Tailored for CrossFit Workflows
We've powered 50+ fitness operations with AI that fits like a custom barbell setup—not some off-the-rack tool
Why Choose Us
Let's be honest, one-size-fits-all lead tools treat every gym like a cookie-cutter chain. But your CrossFit box? It's unique—high-intensity vibes, community-driven retention, and those daily battles against member churn. We build a tailored AI system that scrapes and enriches leads from your sources: event signups, social DMs, even local fitness forums. It pulls in specifics like past box affiliations, estimated strength levels from public Strava data, and even nutrition app ties. No brittle integrations. Just a unified flow into your CRM, custom-coded for your exact needs. You're probably thinking, 'How does this scale with my growth?' Here's the thing: it's flexible, handling spikes from competitions without missing a rep.
What Makes Us Different:
Why This Transforms Your Gym's Growth
Precision Prospect Matching
Precision Prospect Matching: Get leads enriched with workout preferences—like favorite modalities (e.g., Oly lifts or gymnastics) and local gym history, so you match them to the right classes—resulting in 40% higher trial-to-member conversions within the first 30 days, just like that seamless first pull-up progression
Time Back for What Matters
Time Back for What Matters: Automate the grind of data digging across apps like Beyond the Whiteboard, saving your team 15 hours weekly on admin—time better spent on member check-ins or tweaking WODs to boost retention in your wellness-focused community
Retention-Ready Insights
Retention-Ready Insights: Enriched profiles reveal churn risks early, like spotting a lead's past dropouts after inconsistent attendance, letting you craft personalized onboarding that keeps them lifting with your box long-term—up to 25% better stick rates over six months
What Clients Say
"Before AIQ Labs, we'd get 50 leads from our summer throwdown but spend days filling in blanks manually, like guessing their Fran times. Now, the system auto-pulls their CrossFit Open scores from the leaderboard and emails them a custom invite based on their scaling needs—booked 12 new members in the first month alone. It's like having an extra coach for recruitment during peak season."
Sarah Jenkins
Owner, IronForge CrossFit in Austin, TX
"Our box was drowning in vague social leads; no clue if they could handle AMRAPs or just wanted yoga vibes on rest days. This automation enriches them with real data from apps like MyFitnessPal and their Strava runs, and we've cut no-shows by half for intro sessions. Took about three weeks to set up with our Zen Planner integration, and it's already paying off in steady memberships year-round."
Mike Rivera
Head Coach, Apex Strength Gym in Denver, CO
"Handling holiday challenge signups was chaos—leads without basics like location, experience level, or even their last 5K time. AIQ built this for us, integrating with Mindbody seamlessly to auto-enrich with wearable data. Last December during our 12 Days of Fitness promo, we converted 28% more than before, and my admin time dropped from 20 hours to under 5 per week. Game-changer for our small team scaling community events."
Lisa Chen
Operations Manager, ForgeFit Studios in Seattle, WA
Simple 3-Step Process
Discovery and Mapping
We dive into your CrossFit workflow—your lead sources, CRM setup, and retention goals—to design the exact enrichment logic that fits your box like a perfect deadlift grip
Build and Integrate
Our engineers code the AI from scratch, pulling in targeted data like affiliate histories and scoring for member potential, then wiring it straight into your systems for zero friction
Launch and Optimize
Go live with testing on real leads, then refine based on your feedback—ensuring it evolves with your gym's growth, from local comps to scaling memberships
Why We're Different
What's Included
Common Questions
How does this automation handle data privacy for our gym leads?
Privacy is huge in fitness—we get it, with member trust driving retention. Our custom build uses secure, compliant scraping only from public sources, anonymizing sensitive info like exact locations. We integrate GDPR and CCPA standards from the start, with opt-in consents baked in. For example, if a lead comes from an Instagram signup, we enrich only with verifiable public data like bio details, never digging into private accounts. You'll have full control via a dashboard to audit and delete data anytime. This setup has helped gyms like yours avoid fines while enriching 500+ leads monthly without a hitch. It's all about building that safe, welcoming community vibe your CrossFit members expect.
Can this system integrate with my existing gym management software?
Absolutely, we specialize in deep, two-way integrations tailored to fitness tools. Whether you're on Mindbody, Zen Planner, or even custom setups, we map the enrichment directly into your system. Picture this: A lead from your website form gets auto-enriched with CrossFit experience, then tagged and scheduled for a trial in Mindbody—all without manual entry. We've done this for 30+ CrossFit boxes, handling everything from API quirks to data syncing. Setup takes 2-4 weeks, and it's scalable as your member base grows. No more silos; it's one smooth flow that saves hours and keeps your retention engine humming.
What kinds of data does the enrichment pull for CrossFit-specific leads?
We focus on what's relevant to your box's high-energy world. The AI pulls public details like past box memberships from affiliate directories, estimated fitness levels from event results or Strava activities, and even social signals like engagement with CrossFit hashtags. For instance, if a lead mentions a recent Hero WOD, we enrich with timing data to gauge intensity fit. It's not generic— we customize the sources to your local scene, avoiding fluff like unrelated hobbies. This leads to better matching, with clients seeing 30% more qualified trials. We avoid anything invasive, sticking to ethical, public enrichment that respects the wellness community's standards.
How long does it take to see results from this lead enrichment?
Quick wins hit fast—within the first week of launch, you'll see enriched leads flowing in. Full impact, like boosted conversions, ramps up in 4-6 weeks as the AI learns your patterns. Take a client gym: They launched during a local comp, enriched 200 leads, and booked 45 trials in month one, up from 20 manually. We start with a pilot on your current leads to prove value immediately. Ongoing tweaks ensure it adapts to seasonal shifts, like post-holiday surges. You're probably thinking it's too good to be true—honestly, it's about replacing manual chaos with smart automation that fits your workflow perfectly.
Is this scalable if my CrossFit gym expands to multiple locations?
Yes, we design it to grow with you—like adding plates to a barbell. The system handles multi-location data, enriching leads with site-specific details such as nearest box proximity or shared programming fits. For a gym chain we built for, it managed 1,000+ leads across three sites, segmenting by location for targeted onboarding and cutting cross-site confusion. Scalability comes from our custom code base, not rigid templates, so as you add affiliates or events, we expand without rebuilding. Costs stay predictable, and it supports your retention goals by personalizing experiences across locations. We've seen expansion lead to 50% membership growth without added admin burden.
What's the difference between this and off-the-shelf lead tools?
Off-the-shelf options are like generic sneakers—they might work for a jog but slip in a CrossFit sprint. They're limited to basic emails and companies, ignoring fitness nuances like WOD history or community ties. We build yours custom: Enriching for specifics like Rx vs. scaled preferences, integrated exactly into your CRM without subscription traps. No juggling apps; it's a owned system that evolves with your gym's unique retention strategies. Clients switch to us after ditching tools that broke during peak hours—ours runs robustly, delivering 2x the insight depth. Here's the thing: It's built for your box, not a template forcing you to adapt.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.