Stop Losing High-Quality Leads to Manual Tracking Chaos Custom CRM Built for Your Manufacturing Workflow
Imagine capturing every RFQ from suppliers and clients without spreadsheets slowing you down. Our tailored CRM integrates with your ERP and project tools, boosting lead conversion by 35% on average for manufacturers like yours.
Join 150+ businesses with streamlined lead management that cuts follow-up time in half
The "Lead Leakage" Problem
RFQs for custom steel beams piling up in disconnected email inboxes while your site team scrambles between job site quotes and rebar inventory checks
Missing follow-ups on subcontractor leads because your current tools don't sync with concrete pour schedules or aggregate material availability
Wasted time entering lead data manually into ERP systems, leading to errors in quoting custom machinery or parts orders
Overlooking hot leads from trade publications or job site visits because one-size-fits-all CRMs ignore your bill of materials tracking for structural steel or prefab components
Struggling to qualify leads based on crane capacity or assembly line throughput, causing delays in ramping up production for new high-rise contracts
Leads slipping through cracks during shift changes on the fabrication shop floor, where mobile access to subcontractor data is clunky or nonexistent
Our Custom-Built CRM: Engineered for Manufacturing Precision
With over a decade of hands-on experience integrating AI into manufacturing ops, we've helped shops from custom fabrication to assembly lines ditch the guesswork
Why Choose Us
Here's the thing: off-the-shelf CRMs treat your leads like generic sales pings, but in manufacturing, every RFQ is tied to timelines, specs, and supply chains. We build a CRM from the ground up, tailored to your exact needs—like pulling in data from your CAD software or forecasting lead viability based on raw material costs. It's flexible, scalable, and yours to own, not some rented template that buckles under real-world pressure. Let's be honest, you're probably thinking about that last big contract you almost lost to a follow-up fumble. Our system prevents that, creating a single hub that fits your workflow like a perfectly machined part.
What Makes Us Different:
Why This Perfect Fit Transforms Your Lead Game
Faster Quote Turnarounds Without the Hassle
Faster Quote Turnarounds Without the Hassle: No more digging through emails for that urgent RFQ on galvanized piping for a commercial build. Our CRM auto-routes leads to the right structural engineer, slashing response times from days to hours. Contractors and manufacturers see a 28% uptick in won bids because every lead gets the attention it deserves, aligned with your site's crane availability and crew schedules.
Smarter Lead Prioritization for Max ROI
Smarter Lead Prioritization for Max ROI: Picture your sales team laser-focused on leads that match your expertise in precision welding for HVAC systems, not chasing every cold call from unqualified suppliers. We embed AI to score prospects based on historical close rates and material synergies like aluminum extrusions, helping you allocate resources where they count—boosting conversion by up to 40% while cutting wasted outreach on mismatched fabrication jobs within the first quarter.
Seamless Handoffs from Lead to Production
Seamless Handoffs from Lead to Production: Once a deal closes on a custom truss order, our system pushes detailed blueprints and specs directly into your ERP like SAP or Autodesk, eliminating re-entry errors that plague 70% of manufacturing teams. This means quicker starts on welding lines or site preps and fewer costly delays from mismatched tolerances, turning leads into revenue with field-tested efficiency in under 48 hours.
What Clients Say
"Before AIQ Labs, our leads from ConExpo expos were lost in a sea of spreadsheets—we'd follow up on half and miss the rest, costing us two big structural steel contracts last quarter. Their custom CRM now pulls everything into one dashboard tied to our rebar inventory system. We've closed 15 more deals in three months, ramped up site deliveries by 25%, and the team's not buried in admin anymore."
Mike Harlan
Operations Manager, Precision Forge Steelworks
"I was skeptical about another software, but this one's built around how we handle custom ductwork orders. It flags leads that fit our sheet metal fabrication capabilities and integrates with our MS Project scheduling tool—no more double-booking welding bays. Saved us about 20 hours a week on tracking, and our quote win rate jumped from 22% to 38% in the first two months on commercial HVAC projects."
Sarah Kline
Sales Director, Apex Metal Fabrication Inc.
"Dealing with supplier leads for gear components was a nightmare; they'd email specs that didn't match our lathe tolerances, and we'd waste time qualifying them manually. The CRM they built scores them automatically against our bill of materials for precision gears—it's like having an extra machinist on the team. We've reduced bad leads by 60%, avoided $50K in scrap costs, and ramped up production efficiency without adding headcount over the last six months."
Tom Reyes
Plant Supervisor, Industrial Gear Manufacturing Ltd.
Simple 3-Step Process
Discovery and Mapping
We dive into your current lead flow—from RFQs at trade shows to supplier outreach—mapping pain points like manual data entry between your ERP and email. This ensures the CRM is custom-built for your fabrication or assembly processes, not some generic setup.
Design and Prototyping
Together, we prototype the system, incorporating your must-haves like mobile access for shop floor updates and AI scoring for lead viability based on material costs. It's iterative, so you see quick wins early, like automated RFQ routing that fits your shift schedules.
Build, Integrate, and Launch
Our engineers code the full CRM, weaving in deep API connections to your tools like AutoCAD or production trackers. We test rigorously on real scenarios, then launch with training tailored to your team—getting you from leads to loaded contracts without a hitch.
Why We're Different
What's Included
Common Questions
How does your custom CRM handle the unique lead types in manufacturing, like RFQs versus general inquiries?
In manufacturing, leads aren't all the same— an RFQ for custom tooling demands different handling than a casual supplier chat. We design the CRM to categorize them automatically using AI that scans email content or form data for keywords like 'tolerances' or 'volume production.' For RFQs, it pulls in your standard costing templates and routes to engineering; for others, it nurtures with automated follow-ups tied to your inventory levels. This tailored approach, built around your workflow, cuts qualification time by 50%. We've seen shops like yours turn overlooked inquiries into repeat orders because the system flags synergies early, like a lead needing parts you already produce in bulk. It's all custom-coded to fit your exact processes, ensuring no lead slips through due to mismatched handling.
What makes your integration with existing manufacturing software different from off-the-shelf CRMs?
Off-the-shelf tools often offer superficial plugs that break when you update your ERP or add a new module. We go deeper with custom APIs that create bidirectional flows—for instance, syncing lead notes from your CRM directly into Epicor for real-time quoting, or pulling inventory data to score lead feasibility. This isn't plug-and-play; it's engineered for reliability, handling high data volumes without lags during peak seasons. Take a client in auto parts: their old setup caused duplicate entries, leading to quote errors. Our build eliminated that, integrating with their CAD system to auto-attach specs to leads. Result? 30% faster closes and zero integration headaches. We own the code, so if your software evolves, we adapt it seamlessly, keeping your lead management as solid as your production line.
Can this CRM work for a smaller manufacturing team without overwhelming them with complexity?
Absolutely— we scale it to your size, starting simple for teams under 20. For a small fabrication shop, we might focus on core features like mobile lead capture from job sites and basic AI scoring based on order size, without the bells and whistles. It's intuitive, with dashboards mimicking your daily routines, like viewing leads grouped by material type. One of our partners, a 15-person outfit making HVAC components, went live in weeks and reported their sales lead cutting admin time from 10 hours to 2 per week. We include hands-on training and ongoing tweaks, ensuring it feels like an extension of your team, not a tech burden. You're not locked into enterprise-level complexity; it's built flexible for SMBs hitting growth spurts in manufacturing.
How secure is the CRM for handling sensitive manufacturing lead data, like proprietary specs?
Security is non-negotiable in manufacturing, where leads often include confidential drawings or cost structures. We build with enterprise-grade encryption, role-based access (e.g., sales sees quotes but not full BOMs), and compliance with standards like ISO 27001. Data stays on your servers or secure clouds you control—no third-party subs leaking info. For a defense contractor client, we added audit trails tracking every lead access, which passed their strict reviews. Features like automatic redaction of sensitive fields in emails prevent accidental shares. Plus, our AI processes data locally to avoid external exposures. In short, it's fortified like your factory's perimeter—robust against breaches while keeping your lead flow efficient and compliant.
What's the timeline and cost for building a custom CRM tailored to our manufacturing needs?
Timelines vary by complexity, but for most manufacturing setups, we deliver a MVP in 6-8 weeks, with full rollout in 3 months—faster than generic implementations that drag on. Costs start around $25K for a basic lead tracker integrated with one ERP, scaling to $60K+ for advanced AI features like predictive scoring across multiple sites. It's an investment that pays off quick: clients recoup via 25-40% higher close rates. We kick off with a free audit to scope your RFQs and workflows, providing a fixed-price quote. No surprises— we break it into phases, with milestones tied to your input. Think of it as constructing a custom machine: precise, on-spec, and delivering ROI from day one without the ongoing subscription bleed.
Will the CRM adapt if our manufacturing processes change, like adding a new production line?
Yes, flexibility is baked in— we design it modular, so evolving needs like a new assembly line for electronics don't require a rebuild. For example, if you expand into EV components, we can add modules for lead scoring on battery specs or integrations with new testing software, often in just 2-4 weeks. A client in heavy machinery did this when they pivoted to sustainable materials; we updated the system to flag eco-friendly leads, boosting their green contracts by 35%. Since you own the code, our team provides easy upgrade paths and documentation for in-house tweaks. It's not rigid like templates— it's built to grow with your operations, ensuring your CRM stays a perfect fit as your shop evolves.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.