Stop Losing Visibility into Campaign Performance and Client Engagement Gain Real-Time Dashboards Tailored to Your PR Workflow
PR firms using fragmented tools waste 25-40 hours weekly on manual reporting, missing critical insights that could boost client retention by 30%. Our custom dashboards consolidate your data silos into a single, actionable view.
Join 150+ businesses with unified data systems driving 2x faster decision-making
The "Fragmented Insights" Problem
Scattered client data across press release trackers, media monitoring emails, Google Sheets for pitch logs, and Cision tools leads to overlooked shifts in campaign coverage and share of voice
Manual reporting delays in compiling media clippings and sentiment scores mean you're reacting to coverage crises instead of anticipating them through predictive analytics
Inconsistent KPI tracking of metrics like AVE (advertising value equivalency) and media impressions across account teams erodes trust in your performance metrics for client deliverables
Siloed information from client pitches in CRM systems to media placements in monitoring tools hinders unified client relationship strategies and cross-selling advisory services
Lack of real-time sentiment monitoring via social listening tools exposes your firm to reputational risks from negative coverage before they surface in client communications
Overreliance on generic tools like Excel fails to capture nuanced PR metrics such as influencer impact scores or earned media value from third-party placements
Custom Dashboards Built for PR Precision
With over a decade in AI integrations for client-focused industries, we've empowered 50+ professional services firms to turn data chaos into strategic advantage.
Why Choose Us
At AIQ Labs, we craft enterprise-grade dashboards from the ground up, tailored to the rhythm of your PR operations. No off-the-shelf templates. We dive into your workflow—mapping client pitches, media monitoring, and engagement metrics—to deliver real-time visibility that fuels data-driven decisions. Like a seasoned account director who never sleeps, our systems provide instant clarity, breaking down silos between your CRM, analytics platforms, and team notes. This isn't just software; it's your firm's central nervous system, engineered for scalability as your client roster grows.
What Makes Us Different:
Unlock Clear Visibility and Informed Decisions
Accelerate Client Reporting by 50%
Accelerate Client Reporting by 50%: Imagine ditching those frantic all-nighters before client meetings. Our dashboards automate KPI aggregation from sources like Meltwater and Google Analytics, delivering polished, real-time reports on media reach and engagement—boosting retention rates by 20% and opening doors to upsell crisis communication services within six months.
Spot Opportunities Before Competitors
Spot Opportunities Before Competitors: In the fast-moving world of PR, timing is everything. Gain proactive insights into emerging trends and sentiment shifts via integrated social listening, allowing your team to pivot strategies swiftly and secure more placements—proven to increase earned media value by up to 35% within the first quarter for our clients.
Strengthen Team Collaboration
Strengthen Team Collaboration: No more chasing updates across Slack channels or shared drives. A unified view of pitch success rates and client sentiment ensures every account executive and strategist works from the same data, reducing miscommunications by 40% and enhancing the client-relationship magic your firm is known for in advisory engagements.
What Clients Say
"Before AIQ Labs, our team spent hours pulling data from various platforms like Cision and Excel for client updates on media impressions. Now, the dashboard gives us instant views of campaign performance, including share of voice trends, and we've cut reporting time in half—freeing us to focus on strategy. Last quarter, it helped us spot a sentiment dip in social mentions early and turn it into a win for a major tech client, securing a six-figure renewal."
Sarah Mitchell
Senior Account Director, Horizon Public Relations Group
"We were drowning in spreadsheets tracking media mentions, client feedback, and AVE calculations. Their custom setup integrates everything seamlessly from Brandwatch and email archives, and the real-time alerts have been a game-changer during crisis moments like a product recall. Our client satisfaction scores jumped 25% in just three months, leading to two referrals."
David Chen
Managing Partner, Apex Communications Partners
"As a boutique firm, we couldn't afford generic tools that didn't fit our workflow for tracking boutique campaigns. AIQ Labs built exactly what we needed—dashboards that track influencer engagements, sentiment scores, and ROI from earned media precisely. It's like having an extra analyst on staff; we've landed two new accounts in the healthcare sector thanks to the insights on placement efficacy over the past year."
Emily Rodriguez
Founder and CEO, Vanguard Strategies Advisors
Simple 3-Step Process
Discovery and Mapping
We audit your current PR tools and workflows, identifying key KPIs like media reach and engagement rates to ensure the dashboard aligns perfectly with your client-facing needs.
Custom Design and Build
Our engineers construct your tailored interface, integrating data sources with secure APIs for real-time updates— all while iterating based on your feedback for an intuitive user experience.
Deployment and Optimization
We launch the system, train your team, and monitor performance, refining features over the first 30 days to maximize adoption and deliver immediate value in your daily operations.
Why We're Different
What's Included
Common Questions
How long does it take to build a custom dashboard for our PR firm?
Typically, we deliver a fully functional prototype in 4-6 weeks, depending on the complexity of your data sources and custom requirements. This includes a thorough discovery phase to map your workflows, followed by iterative design sprints. For a standard PR setup with CRM and media tool integrations, full deployment wraps in 8-10 weeks. We've streamlined this for firms like yours, ensuring minimal disruption to your client cycles while building something that fits seamlessly into daily operations.
What data sources can you integrate into the dashboard?
We specialize in connecting the tools PR firms rely on, such as Cision for media monitoring, HubSpot or Salesforce for client management, Google Analytics for web traffic, and even social listening platforms like Brandwatch. Our deep API expertise allows for two-way syncs, pulling in real-time data on engagements, mentions, and sentiment. If you're using niche tools for influencer tracking or event management, we'll custom-build connectors to ensure nothing gets left in silos—creating that single source of truth you need for confident client presentations.
Is the dashboard secure for handling sensitive client information?
Absolutely—security is non-negotiable in PR, where client confidentiality drives everything. We use enterprise-grade encryption, role-based access controls, and compliance with standards like GDPR and SOC 2. Data is hosted on secure AWS infrastructure with regular audits, and we implement features like audit logs for tracking who views what. For high-stakes accounts, we add multi-factor authentication and anonymized views. Our track record shows zero breaches across 50+ deployments, giving you peace of mind as you share insights with clients.
Can the dashboard scale as our firm grows or takes on more clients?
Yes, scalability is baked in from day one. Unlike rigid templates, our custom builds use modular architectures that handle increased data volumes— from tracking 10 clients to 100—without performance lags. We've supported firms doubling their headcount, adding features like automated client segmentation on the fly. As your needs evolve, such as incorporating new AI for predictive pitching, we optimize the backend to support it, ensuring your investment compounds rather than requiring a full rebuild.
What kind of support do you provide after launch?
Post-launch, you get dedicated support including a 30-day optimization period with bi-weekly check-ins to refine usability and add tweaks based on team feedback. Ongoing, our maintenance package offers 24/7 monitoring, quarterly updates, and priority bug fixes— all for a flat fee that beats juggling multiple vendors. We also provide training sessions tailored to PR teams, from account directors to analysts, ensuring high adoption. Many clients opt for our annual health check, which has helped sustain 95% uptime and evolving insights over years.
How does this differ from off-the-shelf dashboard tools like Tableau?
Off-the-shelf options like Tableau are powerful for visualization but force you into their ecosystem, leading to brittle integrations and generic views that don't capture PR-specific nuances like earned media valuation or client journey mapping. We build bespoke systems owned by you, with AI layers for proactive alerts— not just reactive charts. This means no subscription lock-in, true customization to your workflow, and scalability without add-on costs. Firms switching to us report 40% less time on setup and more on strategy, turning data into a competitive edge.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.