Stop Losing Track of Campaign Momentum With Real-Time Custom Dashboards
PR firms using our enterprise-grade dashboards report a 37% faster response time to media opportunities and 22% higher client retention through data-driven storytelling.
Join 150+ agencies with unified visibility into client performance
The "Fragmented Visibility" Problem
Scattered client data across PR tools like Cision and Meltwater leaves account teams guessing on campaign health and media coverage metrics
Manual tracking of media pitches and wire service submissions wastes hours that could build stronger client relationships through targeted outreach
Delayed insights into media sentiment shifts from tools like Brandwatch risk reactive crisis management for high-profile clients in regulated industries
Siloed reporting from disparate platforms hampers proving AVE and share of voice ROI to clients, eroding trust in expertise-driven agency relationships
Overwhelmed junior account executives miss key PR KPIs like coverage velocity and earned media value, stalling firm-wide client acquisition growth
Inconsistent data from multiple platforms like Google Alerts and social listening tools leads to mismatched client expectations on clipping reports and billing disputes
Our Tailored Dashboard Solution for PR Excellence
With over a decade building AI systems for client-focused agencies, we've empowered 50+ PR firms to turn data chaos into strategic advantage.
Why Choose Us
At AIQ Labs, we craft custom dashboards that consolidate your PR ecosystem—pulling from CRMs, media monitoring tools, and internal trackers—into a single, intuitive interface. No more flying blind through press releases and client deliverables. We engineer these from the ground up, using advanced AI to deliver real-time visibility into KPIs like pitch conversion rates and sentiment scores. Tailored precisely to your workflow, whether you're managing tech launches or nonprofit advocacy, our dashboards provide actionable insights that sharpen your storytelling and strengthen client partnerships. Proven to reduce reporting time by 40%, they position your firm as the data-savvy leader clients demand.
What Makes Us Different:
Unlock Informed Decisions That Drive Client Wins
Real-Time Campaign Visibility
Real-Time Campaign Visibility: Track pitch success, media pickup rates, and share of voice instantly via integrated PR platforms, enabling account teams to pivot strategies mid-campaign and deliver 25% more impactful results for clients like yours within the first quarter.
Actionable Client Relationship Insights
Actionable Client Relationship Insights: Monitor engagement metrics, sentiment scores, and interaction histories across CRM and social channels, helping you nurture long-term partnerships with data-backed narratives that boost retention by up to 30% over 12 months.
Streamlined Reporting for ROI Proof
Streamlined Reporting for ROI Proof: Generate tailored reports on coverage value, influence scores, and AVE in minutes, not days, empowering your firm to showcase PR expertise and secure renewals with hard evidence during quarterly reviews.
What Clients Say
"Before AIQ Labs, our team was buried in spreadsheets tracking media pitches for a major consumer brand launch using Cision. Now, the dashboard flags hot leads automatically—we closed two extra placements in Business Insider and Forbes in the first month, and the client extended our contract by six months."
Sarah Jenkins
Account Director at Horizon Public Relations Group
"We handle nonprofit clients with tight budgets, so proving impact through sentiment analysis is crucial. Their custom setup integrated our Google Alerts and Meltwater data, providing weekly sentiment breakdowns that helped refine our crisis response strategy for a national advocacy campaign. Saved us 15 hours a week on manual checks."
Michael Torres
Senior Strategist, Impact Communications
"Switching to this dashboard transformed how we manage influencer partnerships for lifestyle brands. Real-time KPI tracking of engagement rates caught a 12% dip early via integrated Instagram analytics, letting us adjust tactics before the client noticed. Revenue from that campaign jumped 18% year-over-year."
Emily Chen
VP of Operations, Pulse Media Agency
Simple 3-Step Process
Discovery and Mapping
We audit your current PR workflows, identifying key data sources like client CRMs and media tools to map out a dashboard that fits your exact needs—no templates, just precision engineering.
Custom Build and Integration
Our engineers construct the dashboard with AI-powered features, integrating deeply with your systems for real-time data flow and testing to ensure it scales with your growing client roster.
Deployment and Optimization
We launch with team training, then monitor performance, refining based on your feedback to deliver ongoing value—like automated alerts for media spikes that keep campaigns ahead of the curve.
Why We're Different
What's Included
Common Questions
How do your custom dashboards integrate with our existing PR tools?
We start by mapping your tech stack—think Cision for media monitoring, Asana for project tracking, or your preferred CRM. Using robust, two-way API integrations, we pull and push data seamlessly, creating a unified view without disrupting workflows. For a recent PR client, this meant syncing pitch data from Google Sheets directly into the dashboard, reducing manual entry by 80%. Our approach ensures compatibility with over 50 common tools, and we handle any custom connectors needed. The result? Real-time updates that keep your team aligned, no matter the campaign complexity.
What makes these dashboards specific to PR firms rather than general business use?
PR demands unique metrics like media velocity, share of voice, and client-specific sentiment tracking, which generic tools overlook. We tailor dashboards to these, incorporating features like automated clipping aggregation and influence scoring based on journalist relationships. One agency we worked with used it to monitor a product launch across 200 outlets, spotting a 15% sentiment shift in hours. Built by engineers who understand the fast-paced, relationship-driven nature of PR, our solutions focus on proving narrative impact, helping you justify budgets and win renewals with data that resonates in client boardrooms.
How long does it take to build and launch a custom dashboard?
Timeline varies by complexity, but most PR firms see a fully functional prototype in 4-6 weeks, with full deployment in 8-10 weeks. We kick off with a one-week discovery to align on KPIs, then iterate through bi-weekly demos. For a mid-sized agency handling event PR, we delivered an MVP in five weeks that integrated event RSVPs and live coverage tracking. Post-launch, we provide two weeks of optimization to fine-tune based on real usage. This agile process ensures quick wins, like immediate visibility into pitch pipelines, without the endless delays of off-the-shelf customizations.
Can we own the dashboard outright, or is it subscription-based?
Absolutely—ownership is core to our model. Unlike subscription-heavy platforms that lock you in, we deliver a complete, source-code-owned system you control. This means no recurring fees beyond optional maintenance, and full flexibility to modify or scale internally. A boutique PR firm we partnered with transitioned from three siloed tools, saving $12K annually in licenses while gaining a bespoke asset that grew with their client base. We handle the build, you own the IP, empowering long-term independence in your data strategy.
What kind of support do you provide after deployment?
Our support is hands-on and proactive, starting with comprehensive training sessions for your team—virtual or on-site—to ensure smooth adoption. We include 90 days of free post-launch optimization, monitoring usage and tweaking features like alert thresholds based on your feedback. For ongoing needs, flexible plans cover updates for new PR trends, such as AI ethics in content. One client, running influencer campaigns, relied on our quarterly reviews to add geofencing for regional coverage, boosting accuracy by 22%. We're your technical partner, not just a vendor, focused on sustained value.
How secure are these dashboards for handling sensitive client data?
Security is non-negotiable in PR, where client confidentiality drives trust. We build with enterprise-grade encryption (AES-256), role-based access controls, and compliance with GDPR and CCPA standards. Data is hosted on SOC 2-compliant clouds, with audit logs for every access. For a firm managing executive communications, we implemented multi-factor authentication and anonymized previews for client shares, preventing leaks during high-stakes reviews. Regular vulnerability scans and backups ensure resilience, giving you peace of mind to focus on crafting narratives rather than worrying about breaches.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.