Stop Wasting Time on Lowball Leads Prioritize Prospects That Actually Close
Imagine scoring leads in real-time, so your team focuses on bids that build real revenue. We've helped construction firms boost close rates by 35% by ditching generic tools for custom AI that fits your workflow like a perfectly poured foundation.
Join 150+ businesses with higher win rates
The "Lead Overload" Problem
Chasing Every Cold Lead Wastes Hours on Low-Yield Site Visits and Crew Mobilization
Off-the-Shelf CRM Tools Overlook Site-Specific Signals Like Soil Conditions or Zoning Restrictions
Delayed Bidding on Prime Infrastructure Projects Due to Overloaded Estimators
Uneven Lead Quality Across Job Types Like Commercial Builds vs. Industrial Fabrication
Manual Lead Scoring Slows Field Decisions on Mobile Job Sites
Missed Opportunities in Seasonal Bidding Wars for Highway Resurfacing or Plant Expansions
Our Custom Lead Scoring Builds Your Pipeline Right
With over a decade in construction tech, we've engineered AI systems that handle the grit of real job sites, from subcontractor bids to high-rise developments.
Why Choose Us
Let's be honest, off-the-shelf lead scorers treat every prospect like a cookie-cutter build—they ignore the nuances of your market, like whether a lead's pushing for green certifications or heavy industrial work. We craft a bespoke AI model tailored to your exact needs, pulling data from your CRM, project logs, and even weather patterns that affect timelines. It's flexible, scaling with your crew size, and built for you, not some generic template. You're probably thinking, 'How does this fit my chaos?' Picture it like custom formwork: we mold the system around your workflow, ensuring leads are scored on factors like budget range, site location, and past vendor reliability. No more one-size-fits-all limitations holding back your ROI.
What Makes Us Different:
Why This Delivers Field-Tested ROI
Focus on High-ROI Bids
Focus on High-ROI Bids: Your team stops spinning wheels on tire-kickers. Custom scoring flags leads with 80%+ close potential, like that $2M school renovation that slipped through last season—now prioritized based on your rebar supply chain fit. We've seen firms shave 25% off bid prep time while landing bigger contracts, such as multi-story office towers averaging 15% higher margins.
Smarter Resource Allocation
Smarter Resource Allocation: Allocate estimators and PMs to prospects that match your strengths—think structural steel fabrication over shaky residential flips. This isn't guesswork; it's AI trained on your past jobs, including weld certifications and crane capacities, boosting overall project margins by 12-18% through leads that align with your equipment and expertise.
Faster Pipeline Velocity
Faster Pipeline Velocity: Real-time scoring means decisions on the go, whether you're at the quarry sourcing aggregates or quoting a bridge retrofit with precast elements. Cut follow-up delays from days to hours, turning seasonal lulls—like winter downtime—into steady wins without bloating your overhead, with some clients reporting 30% more bids submitted annually.
What Clients Say
"Before AIQ, we were buried under 50 leads a week, half from folks wanting free advice on their garage renos. Their custom scorer now prioritizes commercial gigs that fit our crane fleet and union labor rates, and we've closed three $500K+ structural steel projects in the last quarter alone—without adding staff or overtime."
Mike Rivera
Operations Manager, SteelFrame Builders Inc., specializing in high-rise commercial frameworks
"Here's the thing: our old system scored everything the same, missing that a municipal bid for wastewater treatment is worth ten residential ones. After six weeks with AIQ's setup, factoring in our concrete pour schedules, our hit rate jumped from 15% to 42%. It's like having a site foreman for sales—practical and dead-on for coordinating with subcontractors."
Sarah Chen
Business Development Lead, Apex Concrete Co., experts in ready-mix and precast solutions
"We deal with volatile material costs, so lead quality is everything. AIQ built a model that factors in our supply chain data for steel tariffs and lumber futures, helping us dodge low-margin highway guardrail projects. Saved us 18 hours a week on vetting bids, and our revenue's up 28% year-over-year from better-aligned industrial plant upgrades."
Tom Hargrove
VP of Sales, Ironclad Construction Group, leaders in heavy civil and manufacturing facility builds
Simple 3-Step Process
Discovery and Data Mapping
We dive into your lead sources, from RFPs to site visits, mapping how they flow into your CRM. This uncovers hidden patterns, like which regions yield the best ROI for your heavy equipment.
Custom Model Build
Our engineers craft the AI from scratch, training it on your historical bids and close data. It's flexible—adjust for union rules or permitting hurdles that generic tools overlook.
Integration and Testing
We wire it into your daily tools, test on real leads like an upcoming warehouse build, and tweak until scores predict wins with pinpoint accuracy. Launch with full training for your team.
Why We're Different
What's Included
Common Questions
How does custom lead scoring differ from tools like HubSpot for construction leads?
You're probably thinking generic CRMs are fine, but they score based on broad behaviors that don't capture construction specifics—like a lead's history with change orders or material sourcing. We build a model just for you, training on your past bids for things like commercial vs. residential viability. For instance, it might flag a lead low if their timeline ignores union holidays. This tailored approach has helped firms like yours increase qualified leads by 40%, fitting your workflow without the bloat of unnecessary features. It's not a template; it's engineered for your site's realities, saving hours on irrelevant pursuits.
What data do you need to build our lead scoring system?
Let's be honest, we start simple. We pull from your existing CRM, like Salesforce or your bid log in Procore, including details on past leads: project size, location, close reasons, and even notes from site walks. No need for perfect data—we clean and enhance it. For a mid-size contractor, this might include 500 historical entries on everything from roofing jobs to infrastructure. Our process maps these to scoring factors like budget alignment or permitting ease, ensuring the AI learns your patterns. Within two weeks, we have a prototype scoring new inquiries against your wins, all while keeping your data secure and owned by you.
How long does it take to see results from custom lead scoring?
Here's the thing: unlike plug-and-play tools that take months to configure, our build is targeted. Discovery and modeling wrap in 4-6 weeks, with testing on live leads during that time. A construction firm we worked with saw their first high-score lead convert within the deployment month—a $1.2M office fit-out. Post-launch, your team gets real-time scores, cutting chase time immediately. Full ROI kicks in at 90 days, with close rates up 30% as you refine based on new data. It's field-tested, so no long ramp-up; just practical gains from day one.
Can this integrate with our existing project management software?
Absolutely, and that's where we shine. We connect directly to tools like Oracle Primavera or your Sage accounting for two-way data flow. For example, a lead's score updates automatically if it ties to a vendor in your network, flagging risks like supply chain delays. No brittle Zapier middlemen—our custom APIs ensure seamless sync, even pulling in field updates from tablets on-site. We've integrated with over 20 construction stacks, reducing data silos that plague most teams. This means your estimators see scored leads in context, like matching a prospect's scope to available backhoes, boosting efficiency without extra logins.
What if our lead volume fluctuates with seasons?
Construction's boom-bust cycle is our wheelhouse. We design the system flexible, with scoring rules that adapt—say, prioritizing infrastructure leads in winter when residential slows. It analyzes patterns from your data, like past summer surges in commercial bids, to weight factors dynamically. One client, a bridge builder, used this to handle off-season lulls, maintaining a steady 20 qualified leads monthly. No static model here; we include quarterly tune-ups to evolve with market shifts, ensuring ROI stays strong year-round. Think of it as rebar reinforcement—built to withstand the ups and downs of your industry.
Is the lead scoring system secure for sensitive bid data?
Security's non-negotiable in construction, where bids can make or break competitors. We use enterprise-grade encryption and host on your choice of secure cloud, compliant with standards like SOC 2. Data stays yours—no third-party access. For a firm handling government contracts, we added audit logs tracking every score access, mirroring your job site protocols. We've never had a breach in deployments, and we conduct penetration tests pre-launch. This protects details like subcontractor quotes or site plans, letting you focus on building, not worrying about leaks.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.