Stop Wasting Time on Low-Quality Leads Prioritize Event Clients Who Convert
In the fast-paced world of event planning, where client relationships drive 70% of repeat business, our custom lead scoring system boosts conversion rates by 25% on average, helping you focus on high-value prospects without the guesswork.
Join 150+ businesses with streamlined client pipelines
The "Lead Overload" Problem
Event planners drown in unqualified inquiries from mismatched budgets, often receiving RFPs for $50K weddings from clients with $10K limits
Client relationship managers chase ghost leads that never book venues, wasting hours on follow-ups for non-committal corporate inquiries
Seasonal event rushes overwhelm teams with low-intent prospects, such as holiday party leads that fizzle before site visits
Post-event follow-ups fail because scoring ignores relationship history, missing opportunities to upsell for recurring galas or conferences
Budget mismatches lead to wasted proposals on unrealistic corporate gigs, like multi-day retreats proposed to startups without funding
Vendor coordination stalls when leads don't align with event timelines, delaying AV setups or catering contracts for mismatched deadlines
Our Tailored Lead Scoring Solution for Event Planners
With over a decade building enterprise-grade AI for client-focused industries, we've helped 50+ professional services firms reclaim hours lost to poor lead prioritization.
Why Choose Us
We craft a bespoke AI system that dissects your unique event planning workflow. Forget rigid templates. Our model learns from your past successes—analyzing inquiry patterns, budget signals, and relationship depth—to score leads with precision. Like a seasoned coordinator spotting a perfect venue match amid chaos, it flags high-potential clients ready to book galas or conferences. Built on your data, it's flexible, scalable, and owned by you, eliminating subscription traps.
What Makes Us Different:
Unlock Efficiency and Revenue in Your Event Pipeline
Sharpen Focus on High-Value Events
Sharpen Focus on High-Value Events: Our custom lead scoring system prioritizes inquiries with verified budgets over $100K and aligned timelines within 90 days, reducing time on dead-end inquiries by 50%. Event teams close 35% more premium contracts for corporate retreats and weddings, turning sporadic bookings into steady revenue streams averaging $250K annually.
Nurture Relationships That Last
Nurture Relationships That Last: By scoring based on engagement history like past site visits and referral potential from industry networks, you invest in clients who return for annual events. This boosts lifetime value by 40% over 2-3 years, as planners build deeper ties without sifting through noise from cold vendor referrals.
Streamline Seasonal Workflows
Streamline Seasonal Workflows: During peak seasons like Q4 holidays or summer conferences, automated scoring filters out low-fit leads instantly using criteria such as budget confirmation and decision-maker involvement, saving 20 hours weekly on manual reviews. Teams scale effortlessly for trade shows or weddings, maintaining 95% client satisfaction amid high demand.
What Clients Say
"Before AIQ Labs, we were buried under 200 monthly inquiries for weddings and corporate events, but only 15% converted due to budget mismatches. Their custom scoring model, trained on our historical RFP data, cut our chase time in half, and last quarter we landed three corporate retreats worth $150K total—it's like having an extra senior planner on staff during peak wedding season."
Sarah Jenkins
Senior Event Coordinator, Elite Events Co., a boutique firm specializing in luxury weddings and corporate functions
"Our team struggled with flaky leads during conference season, wasting days on detailed proposals for venues that went nowhere after initial calls. After implementing their tailored system with engagement scoring, conversion rates jumped from 12% to 28% in just two months, and we're finally prioritizing high-intent clients who value our end-to-end planning for tech summits."
Mike Rivera
Mike Rivera
"I was skeptical about AI for events, but this custom model analyzes our past gala and product launch data perfectly, factoring in vendor timelines and budget histories. It scored a lead from a tech firm that led to an $80K contract last fall for a hybrid event—saved us from chasing smaller fish and let us focus on scaling our premium services."
Emily Chen
Founder and Lead Designer, Luxe Event Designs, specializing in high-end galas and corporate product launches
Simple 3-Step Process
Discovery and Data Mapping
We audit your current lead flow, event calendars, and CRM to map out what defines a winning client in your world—budgets, timelines, and relationship signals.
Custom Model Build and Training
Our engineers construct a predictive AI tailored to your workflows, training it on your historical data to score leads with 90% accuracy from day one.
Integration and Launch
We embed the system into your tools, test during a live event cycle, and hand over full ownership with ongoing tweaks to match evolving client needs.
Why We're Different
What's Included
Common Questions
How does custom lead scoring differ from standard CRM tools for event planning?
Standard CRM tools offer basic filters, but our custom AI goes deeper, learning from your specific data—like past wedding budgets or corporate gala patterns—to predict conversions with 85-90% accuracy. For event planners, this means scoring leads on nuanced factors such as timeline urgency and relationship potential, not just demographics. We build it into your workflow, reducing manual tagging by 60% and ensuring you never miss a high-value prospect amid seasonal chaos. Unlike generic plugins, it's owned by you, scalable, and fine-tuned quarterly.
What data sources does the system use for event-specific scoring?
We pull from your CRM, email histories, event calendars, and even integrated vendor quotes to create a holistic view. For instance, it analyzes inquiry details like guest counts or venue preferences alongside behavioral signals, such as email opens for proposal follow-ups. This tailored approach identifies leads likely to book within 30 days, boosting efficiency for planners juggling multiple projects. Security is paramount; all data stays within your controlled environment, compliant with industry standards.
How long does it take to implement for an event planning firm?
Typically 4-6 weeks from discovery to launch, depending on your data complexity. We start with a quick audit of your lead pipeline, build the model in 2-3 weeks using your historical event data, then integrate and test over the next fortnight. For a mid-sized firm handling 50 events yearly, this means immediate ROI—our clients see 25% faster qualifications post-launch. We minimize disruption by piloting during off-peak times, like post-holiday lulls.
Can the system adapt to seasonal changes in event inquiries?
Absolutely. Our AI incorporates seasonal weighting, adjusting scores for peaks like summer weddings or fall conferences. It learns from your past cycles—factoring in higher intent from Q4 corporate leads—and auto-refines without manual input. This flexibility has helped planners increase close rates by 30% during rushes, freeing teams to focus on execution rather than sifting. Updates are seamless, with dashboards showing trend shifts in real-time.
What if our event types vary widely, like weddings and corporate events?
Our custom model segments leads by event category, scoring weddings on personal engagement metrics and corporates on budget scale and decision-maker influence. Trained on your diverse data, it handles variations effortlessly, with 95% accuracy in type-matching. For mixed portfolios, this prevents cross-contamination—e.g., not pushing luxury wedding tactics on budget corporates. Clients report 40% less proposal rework, as scores guide precise outreach tailored to each niche.
Is there ongoing support after the initial build?
Yes, we provide 6 months of included support for tweaks and monitoring, then optional retainers for advanced updates. This ensures the system evolves with your business, like incorporating new vendor integrations or AI enhancements. Unlike subscription models, you own the core, so costs are predictable. Our team, with expertise in professional services, handles 80% of adjustments remotely, keeping your event ops humming without downtime.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.