Stop Wasting Crew Hours on Lowball Leads Custom Lead Scoring Built for Your Contracting Workflow
In the home services industry, contractors lose 25% of potential revenue chasing unqualified leads. Our tailored AI system scores prospects based on your unique criteria—like project size and location—boosting close rates by up to 40% without the hassle of generic tools.
Join 150+ businesses with 30% higher close rates
The "Lead Qualification" Problem
Chasing tire-kickers who ghost after the initial quote for minor leak repairs
Missing out on big remodel jobs because small plumbing calls like faucet replacements flood your pipeline
Wasted drive time to distant sites with flaky homeowners who change their minds on HVAC installations
Struggling to score leads during peak season when roofing inquiries spike unpredictably after hailstorms
Overloaded foremen fielding unqualified calls from budget-conscious DIYers seeking free advice on drywall patching instead of serious clients
Inaccurate follow-ups on electrical upgrades like panel replacements because generic software ignores your service radius
Tailored Lead Scoring: Precision Engineered for General Contractors
With over a decade architecting AI for client-relationship driven industries, we've helped 50+ home services firms turn chaotic lead flows into predictable revenue streams.
Why Choose Us
Generic lead scoring tools treat every contractor like a cookie-cutter operation. They ignore the nuances of your workflow—from site assessments to material sourcing. At AIQ Labs, we build a custom AI model trained on your historical data. It analyzes lead signals like inquiry type, budget hints, and geographic fit to assign scores that align perfectly with your business. No more one-size-fits-all limitations. This enterprise-grade system integrates seamlessly with your CRM and scheduling tools, ensuring your team focuses on high-potential jobs like kitchen remodels or full-home builds.
What Makes Us Different:
Unlock Your Edge: Benefits Built for Contractor Efficiency
Skyrocket Close Rates on Premium Projects
Skyrocket Close Rates on Premium Projects: Our custom system identifies leads with a 70%+ conversion likelihood, like homeowners ready for $50K+ kitchen remodels or full-home electrical rewires. Contractors using our tailored scoring report 40% more closed deals annually, freeing your crew for high-margin structural work instead of endless estimates on minor repairs.
Slash Time on Unproductive Site Visits
Slash Time on Unproductive Site Visits: By filtering out low-score leads early, you cut unnecessary drive time by 30% on jobs like routine gutter cleanings. Imagine redirecting those hours to actual roofing installations or upselling energy-efficient window replacements during consultations—proven to add 15-20% to your quarterly revenue without hiring extra estimators.
Streamline Crew Scheduling Around High-Value Opportunities
Streamline Crew Scheduling Around High-Value Opportunities: Automated alerts prioritize leads matching your expertise, such as foundation repairs in your core zip codes. Clients see 25% faster response times, building trust and reducing the 'callback later' pile-up that plagues busy general contractors during peak remodel seasons.
What Clients Say
"Before AIQ's system, we were buried in quotes for small plumbing fixes like leaky faucets that never converted. Now, it flags the serious remodel leads right away—last quarter, we landed three $80K kitchen renovation jobs we would've missed entirely. It's like having an extra estimator who never sleeps, especially during our busy spring season."
Mike Rivera
Owner, Rivera Plumbing & Remodeling
"Our old CRM just dumped every call into the queue, wasting half our mornings on no-go leads for basic drywall patches. The custom scoring they built looks at our service area and project history; we've cut bad leads by 60% and hit our best close rate in years—up 35% since implementation three months ago on major addition projects."
Sarah Patel
Operations Manager, Patel Family Builders
"During last summer's hailstorm rush, unqualified roofing inquiries were killing us with endless lowball tire-kickers. AIQ tailored the model to score based on storm damage patterns in our Midwest region. It paid for itself in the first month with two big insurance-funded roof replacements we prioritized correctly, totaling over $120K."
Tom Ellis
Lead Estimator, Ellis Roofing & Exteriors
Simple 3-Step Process
Discovery and Data Mapping
We dive into your lead history, from past bids to client interactions, mapping how general contracting workflows really operate. This ensures the AI learns your unique patterns, like favoring local foundation repairs over out-of-town flips.
Custom Model Development
Our engineers build and train the predictive scoring engine using your data. We incorporate variables specific to contractors, such as material cost estimates and timeline urgency, testing rigorously for accuracy before deployment.
Seamless Integration and Launch
The system plugs directly into your tools—CRM, calendars, even invoicing—for instant scoring on new inquiries. We provide training and monitor performance, tweaking as your business evolves, like adapting to winter siding demands.
Why We're Different
What's Included
Common Questions
How does custom lead scoring differ from my current CRM's basic filtering?
Standard CRM filters are rigid, often missing the context of home services like a lead's urgency for emergency repairs or their fit for your specialty in custom cabinetry. Our AI-driven system analyzes nuanced data—past interactions, inquiry details, even implied budgets—to assign dynamic scores. For general contractors, this means prioritizing a full basement reno over a quick drywall patch. We've seen clients reduce lead review time by 50%, focusing crews on jobs with 3x higher margins. It's built specifically for your data, ensuring accuracy that generic tools can't match, and scales as your business adds services like deck building.
What data do you need to build the lead scoring model?
We start with your existing records: past leads, quotes, closed jobs, and client notes from your CRM or spreadsheets. For contractors, this includes details like project scopes, locations, and outcomes—did that roofing lead convert after a site visit? No sensitive info required upfront; we anonymize and secure everything. If you lack clean data, our team cleans and structures it during discovery. Typically, 6-12 months of history gives us enough to train a model with 85% predictive power, tailored to challenges like seasonal fluctuations in siding inquiries. The result? A system that evolves with your win rates.
How long does it take to implement custom lead scoring for my contracting business?
From initial consult to live system, expect 4-6 weeks for most SMB contractors. Week 1: We audit your workflow, identifying key signals like lead source or estimated job value. Weeks 2-3: Build and test the AI model against your data, incorporating specifics like service area constraints. Week 4: Integrate with tools like QuickBooks or your dispatch app, plus training for your team. Post-launch, we monitor for two weeks to fine-tune. This timeline beats off-the-shelf setups that take months to configure poorly. One client, a mid-sized firm, was scoring leads accurately within 5 weeks, immediately cutting 20 hours of weekly manual triage.
Can the system handle seasonal variations in general contracting leads?
Absolutely—our models are designed for the cyclical nature of home services. For instance, we embed rules for summer exterior work spikes or winter interior focus, analyzing historical patterns to adjust scores dynamically. If gutter repairs surge in fall, high-score leads get flagged with urgency based on weather data ties. This prevents overload from mismatched inquiries, like pushing HVAC in off-season. Contractors report 25% better resource allocation, avoiding crew downtime. It's all custom: We train on your past seasons, ensuring predictions align with your regional demands, not generic benchmarks.
What if our lead volume is low—does custom scoring still make sense?
Yes, even for smaller operations with 20-50 leads monthly, our system amplifies impact by making every one count. We bootstrap with your available data, supplementing with industry benchmarks for contractors—like average conversion for framing jobs—while prioritizing your specifics. Low volume means faster setup, often 3-4 weeks, and immediate ROI through fewer wasted bids. A solo contractor client with sporadic inquiries saw their close rate jump from 15% to 45% by focusing on quality over quantity, landing two $30K projects in the first quarter. It's scalable, growing as your pipeline expands without added complexity.
Is the lead scoring system secure for handling client contact info?
Security is paramount in client-relationship industries like contracting. We use enterprise-grade encryption, compliant with GDPR and CCPA, ensuring lead data—like homeowner addresses or project sketches—stays protected. Access is role-based: Estimators see scores, not full profiles unless needed. No third-party clouds; everything runs on your owned infrastructure. We've audited systems for 100+ SMBs, with zero breaches. For general contractors, this means peace of mind when scoring sensitive reno leads, allowing seamless integration without risking trust built over years of referrals.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.