Stop Wasting Time on Low-Quality Leads Prioritize Members Who Actually Show Up
Imagine scoring leads based on their real interest in your yoga classes or group fitness sessions, not just form submissions. Our custom AI lead scoring cuts through the noise, helping you boost retention by 30% in the first quarter alone.
Join 150+ fitness businesses with higher retention rates
The "Lead Overload" Problem
Chasing trial class sign-ups for yoga or HIIT sessions that fizzle out without converting to monthly memberships
Struggling to spot dedicated fitness enthusiasts from casual browsers amid floods of inquiries about group fitness classes and personal training packages
Wasting staff hours chasing leads who ghost after one email about your bootcamp programs or wellness retreats
Losing retention potential because low-engagement leads dilute your personalized welcome experiences
Overwhelmed by seasonal spikes in inquiries during New Year's resolutions, without tools to identify true long-term members interested in ongoing challenges like 30-day wellness programs
Generic software missing the nuances of fitness behaviors, like tracking mobile app check-ins for virtual workouts before a lead even visits your studio
Tailored Lead Scoring That Fits Your Gym's Flow
We've built AI systems for over 50 fitness studios, turning chaotic lead lists into retention goldmines.
Why Choose Us
Let's be honest, one-size-fits-all lead scoring tools treat every inquiry like it's from a corporate drone, not a potential yoga regular. We craft a custom AI model just for your gym—analyzing behaviors like website visits to your class schedules, email opens on nutrition tips, or social shares of member transformations. It's flexible, built to your exact needs, whether you're a boutique Pilates spot or a multi-location CrossFit hub. No more guessing games; we integrate it seamlessly with your member management system, scoring leads on factors unique to wellness retention, like past class attendance patterns or goal-setting questionnaire responses.
What Makes Us Different:
Unlock Retention Wins Your Gym Deserves
Skyrocket New Member Retention
Skyrocket New Member Retention: By scoring leads on engagement signals like trial class bookings and pre-visit app interactions with your class schedules, you focus on prospects ready to commit long-term. Studios see a 35% lift in 90-day retention, turning one-time barre or spin class visitors into loyal members who rave about your supportive community and stick around for seasonal challenges.
Free Up Your Team for What Matters
Free Up Your Team for What Matters: No more sifting through hundreds of generic inquiries about free trials or intro offers. Our system auto-prioritizes high-potential leads based on behaviors like repeated views of your yoga flow sequences, saving your front desk 15 hours a week on follow-ups. That's time to nurture relationships, design personalized onboarding for new Pilates enthusiasts, and enhance the overall member experience instead of chasing ghosts.
Build a Sustainable Member Pipeline
Build a Sustainable Member Pipeline: Tailored scoring predicts who'll stick around for your wellness challenges and group training series, reducing churn from mismatched sign-ups like casual drop-ins. Expect 20% more conversions from leads who align with your retention-driven goals—such as those engaging with your nutrition tracking features—creating a steady flow of committed fitness families who renew annually.
What Clients Say
"Before AIQ Labs, we were drowning in leads from our free trial promotions for our dynamic HIIT and yoga fusion classes, but half never showed up. Their custom scoring now flags the ones truly excited based on how they interact with our booking site and share workout goals. In just three months, our 90-day retention jumped from 45% to 68%—it's like having a crystal ball for building our studio's tight-knit community."
Sarah Jenkins
Owner, FitFlow Yoga & HIIT Studio
"You're probably thinking lead scoring sounds techy, but AIQ made it simple for our small yoga center. They analyzed our email opens on restorative session details and repeated views of our mindfulness class pages to score prospects, helping us prioritize those ready for ongoing vinyasa flows. We cut wasted calls by 40% and gained 12 steady members last quarter alone, all eager for our seasonal wellness retreats."
Mike Rivera
Restore Wellness Yoga Center
"Here's the thing: our CrossFit box gets slammed with inquiries during peak seasons like January, but generic tools couldn't tell real commitment from curiosity about our WODs. AIQ's system, built around our app data on shared PRs and workout logs, scores leads on true fitness dedication. Retention improved noticeably—up 25% in six months—and our coaches love focusing on athletes who fit our high-intensity community vibe."
Lisa Chen
Head Coach, Apex CrossFit Box
Simple 3-Step Process
Discovery Session
We dive into your gym's unique challenges, like how leads behave during membership drives, to map out your exact workflow needs.
Custom Model Build
Our team engineers an AI scorer tailored to fitness signals—think class interest and retention predictors—integrated directly into your systems.
Launch and Optimize
We roll it out with training for your staff, then refine based on real data, ensuring it evolves with your member experience goals.
Why We're Different
What's Included
Common Questions
How does custom lead scoring differ from what my current gym software offers?
Here's the thing: most gym softwares use basic rules, like form completion dates, which ignore the nuances of fitness motivation. Our AI digs deeper, analyzing patterns like repeated views of your barre class pages or shares of success stories. For a studio like yours, this means spotting leads likely to renew after trials, not just filling slots. We build it to fit your workflow, integrating with tools you already use, so it's not another app to learn. Gyms we've worked with report 25-40% better targeting, turning more inquiries into retained members without extra effort.
What data does the lead scoring system use for my fitness business?
We tailor it to your world—think website analytics on class bookings, email interactions with nutrition newsletters, and even social engagements with member spotlights. No generic inputs; if your gym tracks app logins for virtual sessions, we incorporate that. It's all about predicting retention, so we focus on signals like goal-setting responses or trial attendance history. Privacy is key, so everything complies with wellness data standards. The result? A score that tells you who's ready for long-term commitment, helping you craft personalized welcomes that stick.
How long does it take to implement custom lead scoring for my gym?
You're probably thinking it'll disrupt your schedule, but we keep it smooth. Discovery takes a week to understand your lead flow, like handling post-workout inquiry surges. Building the model? About 4-6 weeks, with testing on your real data. Full launch in 8 weeks total, including staff training. We've done this for busy studios without missing a beat—your classes keep running while we wire it up. Post-launch, we optimize based on early wins, ensuring quick ROI as you see better member conversions right away.
Can this integrate with my existing member management and marketing tools?
Absolutely, that's our specialty. Whether you're on Mindbody, Zen Planner, or even custom setups, we create deep, two-way connections so leads score automatically and flow into your CRM. No more copy-pasting from inquiry forms to follow-up lists. For fitness specifics, it syncs with class booking data to prioritize engaged prospects. We've eliminated integration headaches for dozens of gyms, creating a single view of leads that boosts efficiency. It's flexible, scaling as you add features like online challenges, without the chaos of disconnected subscriptions.
What kind of results can a gym expect from your lead scoring?
Let's be honest, results vary, but our clients see real impact. A typical boutique gym cuts low-quality follow-ups by 50%, freeing time for retention-focused coaching. Retention rates often climb 20-35% in the first few months as you nurture true fits—think more members sticking with your wellness programs. We track metrics like conversion from lead to 30-day active, with one studio hitting 42% uplift. It's not magic; it's custom AI spotting patterns you miss, built for your exact needs to drive sustainable growth in member experience.
Is this lead scoring scalable as my fitness business grows?
Yes, we design it to expand with you. Starting small? It handles 50 leads a month effortlessly. As you open a second location or ramp up online memberships, the system scales without rebuilds—our production-grade code manages thousands of data points daily. We've supported gyms doubling their inquiries during expansions, keeping scoring accurate amid the noise. Unlike rigid templates, it's flexible, adapting to new channels like app-based sign-ups. You own the asset, so it grows into your full operating system, supporting retention as your community thrives.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.