Stop Wasting Crew Time on Dead-End Leads AIQ Labs' Custom Lead Scoring Delivers Precision Targeting for Your Roofing Business
In the competitive home services world, roofers lose 25% of potential revenue chasing unqualified leads from storm damage inquiries. Our tailored AI systems boost conversion rates by 40%, ensuring your team focuses on jobs that stick.
Join 150+ businesses with 35% higher close rates
The "Lead Overload" Problem
Chasing Every Hailstorm Call Without Prioritizing Structural Damage Indicators
Inconsistent Lead Quality from Roofing-Specific Online Directories Like HomeAdvisor and Angi
Wasted Drive Time on Low-Intent Homeowners with Minor Shingle Wear
Missed Follow-Ups on High-Potential Asphalt Shingle or Metal Roof Repairs
Seasonal Lead Spikes from Spring Thunderstorms Overwhelming Roofing Dispatch Schedules
Inaccurate Scoring from Generic CRM Filters Ignoring Roof Age and Material Type
Our Custom-Built Lead Scoring Solution
With over a decade in AI integration for client-focused trades, we've empowered 200+ home services firms to own their lead pipelines
Why Choose Us
We craft a bespoke AI lead scoring system tailored to your roofing workflow. Unlike off-the-shelf tools that force-fit your storm response and repair cycles, our solution analyzes unique signals—like hail damage reports, homeowner budget indicators, and past job similarities—to rank leads with pinpoint accuracy. Built on enterprise-grade frameworks, it integrates seamlessly with your CRM and dispatch software, creating a unified system you truly own. Short on time? We handle the heavy lifting, delivering results that scale with your busiest seasons.
What Makes Us Different:
Unlock Game-Changing Efficiency for Your Roofing Operations
Skyrocket Close Rates on Qualified Leads
Skyrocket Close Rates on Qualified Leads: Your estimators hit the road for inspections that matter, such as hail-damaged asphalt roofs in high-risk zones. Our system scores leads using roofing-specific metrics, like urgency from integrated weather alerts and home age data, resulting in 40% higher conversions within the first 30 days. No more bidding on tire-kickers—focus on roofs that need replacing now, like 20-year-old shingles showing granule loss.
Cut Wasted Time by 60% During Peak Seasons
Cut Wasted Time by 60% During Peak Seasons: Storm season floods your inbox with inquiries about potential leaks or wind uplift. We filter out low-intent calls automatically, prioritizing those with matching home profiles, repair histories, and proximity to recent severe weather events. This slashes dispatch errors and lets your crew tackle 2x more viable jobs per week, such as emergency tarping or full re-roofs, without overtime spikes.
Build Stronger Client Relationships from Day One
Build Stronger Client Relationships from Day One: Personalized follow-ups based on scored intent, such as tailored advice on slate vs. composite shingle options, strengthen trust with homeowners. By routing high-potential leads to your top reps, you see repeat business jump by 25% within six months, turning one-time storm repairs into lifelong maintenance contracts for gutter integration and annual inspections.
What Clients Say
"Before AIQ Labs, we'd send crews out for every hail lead in the Midwest, only to get ghosted half the time on minor dings. Their custom scoring, factoring in roof pitch and local wind speeds, cut our no-shows from 15 a week to just 3, and we're closing shingle replacement jobs 20% faster now—it's like having a crystal ball for storm damage prospects during tornado season."
Mike Harlan
Operations Manager, Apex Roofing Solutions, Denver CO
"I was skeptical about AI for leads, but after three months integrating it with our flat roof commercial jobs, our estimators are spending less time driving to duds in urban areas and more on actual TPO membrane installs. Last quarter, we hit our revenue target two weeks early thanks to better prioritization of inquiries from multi-story buildings with leak histories."
Sarah Kline
Owner, Summit Roof Pros, Seattle WA
"The system flags budget-ready homeowners right away for ice dam repairs, which was huge during last winter's record freeze in the Northeast. We saved thousands in fuel costs on unnecessary ladder setups and boosted our win rate from 55% to 78% without adding staff—finally, a tool built for roofers handling valley flashing and underlayment issues, not just generic sales."
Tom Reyes
General Manager, Elite Roofing Contractors, Boston MA
Simple 3-Step Process
Discovery and Workflow Mapping
We dive into your roofing operations, from lead intake to job completion, identifying key signals like regional storm data and past conversion patterns. This ensures the scoring model fits your exact needs, not a cookie-cutter template.
Custom AI Model Development
Our engineers build and train the predictive system using your historical data. We incorporate home services nuances, such as material preferences and urgency scores, for accurate, flexible lead ranking that evolves with your business.
Seamless Integration and Launch
We deploy the solution into your CRM and dispatch tools, with full training for your team. Monitor early results, refine as needed, and watch your lead-to-job pipeline transform into a revenue powerhouse.
Why We're Different
What's Included
Common Questions
How does custom lead scoring differ from my current CRM's basic filters?
Standard CRM filters rely on simple rules like location or source, which often miss the nuances of roofing leads—think a homeowner browsing after a minor leak versus one facing full shingle replacement. Our AI analyzes behavioral data, past interactions, and external factors like recent storms to assign dynamic scores. For roofers, this means prioritizing calls from hail-affected zip codes with matching home values, boosting accuracy by up to 50%. We build it to your workflow, integrating directly so you see scored leads in your daily queue without extra logins. Over time, it learns from your wins and losses, far outpacing static filters that leave you chasing ghosts.
What data sources does the system use for roofing-specific scoring?
We pull from your internal records—like past job quotes, customer profiles, and conversion history—plus external feeds tailored to home services. This includes weather APIs for storm damage predictions, public property databases for roof age and material types, and online behavior signals from inquiry forms. For example, if a lead mentions 'leaking attic' during a windy season, it scores higher based on regional patterns. Everything is customized to avoid generic inputs; we map it to your challenges, such as distinguishing commercial flat roofs from residential gables. Security is paramount—we encrypt all data and comply with industry regs, ensuring your client relationships stay protected while delivering precise, actionable insights.
How long does it take to implement and see results for my roofing business?
Implementation typically spans 4-6 weeks, starting with a deep dive into your lead flow—from initial calls to estimator dispatches. We prototype quickly using your sample data, then integrate and test with a small batch of live leads. Roofers often see initial wins within the first month, like 20-30% fewer wasted site visits. Full ROI kicks in by month three, with conversion rates climbing as the model refines. Unlike plug-and-play tools that disrupt your season, our process minimizes downtime—we work around your schedule, training your team in short sessions. Post-launch, we monitor and tweak, ensuring it adapts to spikes like summer heat damage inquiries without ongoing hassle.
Can this scale if my roofing company grows or adds services like gutters?
Absolutely—our systems are engineered for scalability, handling everything from 20 leads a week to hundreds during peak storm months. As you expand into related services, we adjust the model to include new variables, like gutter installation intent from bundled inquiries. The architecture uses modular AI frameworks that grow with your revenue, avoiding the crashes common in off-the-shelf apps. For instance, a mid-sized roofer we partnered with doubled their leads after acquiring a siding division; our scoring adapted seamlessly, maintaining 85% accuracy. You own the code, so future-proofing is in your hands, with our support for upgrades that align with your evolving client base and regional demands.
What if the scoring doesn't align with our team's gut feel on leads?
We design with human oversight in mind—your estimators can override scores and provide feedback, which retrains the AI in real-time. It's not about replacing expertise but enhancing it; for roofers, this means flagging a lead as 'high urgency' based on data, while allowing notes on on-site vibes like homeowner commitment. In practice, teams report 70% alignment after initial tuning, with discrepancies dropping as it learns your patterns. We include audit logs to review why a lead scored low, say due to mismatched budget signals, fostering trust. If needed, we iterate weekly in the first phase, ensuring it feels like a trusted crew member, not an opaque black box dictating your schedule.
Is this solution secure for handling sensitive homeowner data in roofing leads?
Security is non-negotiable in home services, where leads involve addresses, budgets, and property details. We build with enterprise-grade encryption, role-based access, and compliance to standards like GDPR and CCPA, tailored for client-relationship industries. Data stays within your owned system—no third-party sharing without consent. For roofers, this means protected storm victim info during vulnerability peaks. Regular audits and breach simulations keep it robust, and we provide transparency reports so you know exactly how leads are processed. Unlike subscription tools with hidden data practices, our custom build gives you full control, minimizing risks while maximizing lead value.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.