Stop Wasting Time on Low-Quality Leads Prioritize Prospects Ready to Ace Their Exams
We understand the pressure of scaling enrollments while keeping student outcomes at the forefront. That's why our custom lead scoring identifies high-intent students early, boosting conversion rates by up to 40% without the guesswork of generic tools.
Join 150+ education businesses with optimized enrollment pipelines
The "Lead Overload" Problem
Wasting time chasing unqualified inquiries from casual browsers downloading free SAT practice guides
Struggling to differentiate motivated students ready for GMAT retakes from tire-kickers browsing course catalogs
Manual sorting of leads eating into curriculum development time
Missing peak enrollment windows for fall semester courses due to scattered prospect data across LMS platforms
Low conversion from generic email blasts ignoring individual study goals like LSAT logical reasoning mastery
Overwhelmed advisors juggling mismatched leads for MCAT biology modules during high-stakes summer test seasons
Tailored Lead Scoring Built for Your Test Prep Workflow
With over 50 custom AI projects in education, we've helped test prep firms like yours turn lead chaos into targeted enrollment wins.
Why Choose Us
You're not alone in feeling buried under leads that don't convert. We've seen test prep companies lose entire cohorts because off-the-shelf tools couldn't grasp the nuances of student motivation. Our approach starts with your unique needs—whether it's scoring based on SAT practice test engagement or LSAT prep inquiries. We build a predictive model from scratch, integrating your CRM and website data for real-time scoring. It's flexible, scalable, and owned by you, ensuring it evolves with your programs.
What Makes Us Different:
Unlock Scalable Growth for Your Test Prep Programs
Higher Enrollment from High-Intent Leads
Higher Enrollment from High-Intent Leads: Focus advisors on students showing real commitment, like repeated visits to GRE vocabulary drills or essay feedback requests. This targeted approach has helped test prep firms increase sign-ups by 35% within one enrollment cycle, freeing resources for personalized tutoring sessions that drive better test scores and long-term student success.
Streamlined Operations for Busy Seasons
Streamlined Operations for Busy Seasons: Automate scoring to cut manual review time in half during crunch periods like spring SAT rushes or year-end certification exams. Your team spends less time sifting and more on building scalable learning paths, resulting in smoother scaling without burnout and up to 20% faster program launches.
Personalized Nurturing for Better Outcomes
Personalized Nurturing for Better Outcomes: Tailor outreach based on lead scores—send advanced GRE quantitative tips to top scorers or remedial algebra resources to emerging ones. This boosts engagement and retention, with one partner seeing a 28% rise in course completions within six months as students felt truly understood from day one, leading to higher certification pass rates.
What Clients Say
"Before AIQ Labs, our team was drowning in leads from free MCAT webinars, but half never enrolled in our full biology sequence. Their custom scoring system now flags students based on quiz interactions and diagnostic test attempts, and we've doubled our class sizes in just six months without adding staff—enrollments hit 120 new students last fall alone."
Sarah Thompson
Enrollment Director, Apex Medical Prep Institute
"We used to guess who was serious about LSAT prep amid fluctuating applicant pools. After implementing their lead scoring, which prioritizes logic game practice engagement, conversion rates jumped 42% last admissions cycle. It's like having an extra advisor who never sleeps, perfectly tuned to our seasonal intakes and boosting our yield from waitlisted prospects."
Michael Reyes
Operations Manager, Elite LSAT Academy
"Generic tools ignored our focus on GMAT retakers struggling with data sufficiency questions. AIQ's solution analyzes past scores, retake history, and forum interactions, helping us nurture 150 more qualified leads per quarter. Student satisfaction is up too—they get relevant advice right away, and our pass rates improved by 15% in the latest cohort."
Emily Chen
Marketing Lead, QuantEdge GMAT Training Center
Simple 3-Step Process
Discovery and Data Mapping
We dive into your current lead sources, like website forms and social inquiries, to understand your test prep funnel. This ensures the scoring model captures what makes a student ready to commit.
Custom Model Building
Our engineers craft a predictive system tailored to your metrics, such as engagement with sample questions or demographic fit for your programs. We test it against your past data for accuracy.
Integration and Launch
We integrate it into your workflow, with real-time dashboards for your team. Launch includes training so you can start prioritizing high-potential students immediately, with support for the first enrollment cycle.
Why We're Different
What's Included
Common Questions
How does custom lead scoring differ from standard CRM features for test prep?
Standard CRM tools offer basic filters, like email opens, but they miss the nuances of student intent in test prep. Our custom system uses AI to score based on specific behaviors—such as time spent on GRE sample questions or inquiries about retake programs—tailored to your workflow. We've seen test prep firms reduce unqualified follow-ups by 60%, allowing advisors to focus on high-potential students. It's built to integrate seamlessly with your existing setup, evolving as your courses do, without the limitations of one-size-fits-all software.
What data sources do you use to build the lead scoring model?
We start with your internal data: website interactions, form submissions, and past enrollment records. For test prep, this includes metrics like quiz completion rates or preferred test types (SAT vs. ACT). We can also incorporate external signals, such as search queries for 'LSAT prep near me,' while ensuring privacy compliance. The model learns from your historical successes, predicting which leads will convert to paid spots. One partner shared how this helped them identify 200 extra qualified GMAT prospects last year, directly boosting revenue.
How long does it take to implement lead scoring for our company?
Typically, 4-6 weeks from discovery to launch, depending on your data complexity. We map your test prep funnel first, build and test the model, then integrate it. During busy seasons, we prioritize quick wins, like basic scoring in two weeks. Post-launch, we monitor for the first cycle to refine it. A recent client went live in 5 weeks and saw immediate enrollment gains during their summer bootcamp push, without disrupting operations.
Can the system handle seasonal fluctuations in test prep inquiries?
Absolutely—it's designed for scalability. Our models adjust for peaks, like the January bar exam rush, by weighting recent behaviors more heavily. We use robust frameworks to handle surges without slowdowns, unlike fragile no-code tools. For one firm, this meant scoring 5,000+ leads flawlessly during back-to-school, leading to a 25% enrollment increase. We also provide forecasting to prepare your team, ensuring smooth scaling as your programs grow.
Is the lead scoring system secure for handling student data?
Security is paramount in education. We build with encryption, GDPR/FERPA compliance, and role-based access, storing only necessary data. Your leads' info stays in your controlled environment, with audit logs for transparency. We've audited systems for edtech clients, preventing breaches that plague generic platforms. A test prep partner noted how our setup gave them peace of mind during high-volume intakes, focusing on student success rather than compliance worries.
How do we measure the ROI of your custom lead scoring?
We track tangible metrics: conversion rates, time saved on leads, and revenue from prioritized prospects. For test prep, this means measuring enrollments from scored vs. unscored leads, plus advisor efficiency gains. Dashboards show real-time impact, like a 30% faster close rate. One client calculated $150K in added revenue within three months by focusing on top-scored SAT retakers. We review quarterly to optimize, ensuring it delivers ongoing value for your student-outcome goals.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.