Stop Losing Hours Chasing Leads on Job Sites and Shop Floors Custom AI Marketing Automation That Delivers Real ROI
Imagine saving 15+ hours per week on manual follow-ups while boosting your lead conversion by 30% – all without the hassle of generic tools that don't fit your workflows.
Join 150+ businesses with streamlined operations and measurable growth
The "Fragmented Outreach" Problem
Manually tracking supplier leads for rebar or CNC tooling scattered across emails, RFQs, and project logs
Wasted time crafting custom pitches for every concrete pour bid or custom machining RFP
Missed follow-ups on potential clients buried in daily site reports, punch lists, and inventory updates for raw steel
Inconsistent messaging to subcontractors for framing crews or buyers of fabricated components, leading to lost contracts
Struggling to nurture long-lead prospects like heavy equipment buyers amid tight production deadlines for assembly runs
Overloaded admins juggling CRM entries with real-time shop floor demands like monitoring weld quality and material deliveries
Our Custom-Built Marketing Automation Solution
We've engineered systems for manufacturers and contractors facing the same grind, turning chaotic outreach into a smooth production line.
Why Choose Us
Let's be honest – your marketing shouldn't feel like pouring concrete by hand when machines can do it faster. At AIQ Labs, we build AI-powered marketing automation tailored to your construction timelines and manufacturing cycles. No off-the-shelf nonsense. We integrate directly with your project management tools, ERP systems, and CRM to automate lead nurturing, personalized outreach, and performance tracking. You're probably thinking, 'How does this fit my crew's workflow?' We start by mapping your exact processes – from bid submissions to supplier follow-ups – and craft a unified system that saves you time and scales with your projects. It's like upgrading from a tape measure to a laser level: precise, efficient, and built to last.
What Makes Us Different:
Unlock Time Savings and ROI That Hits the Bottom Line
Save 15-20 Hours Weekly on Manual Outreach
Save 15-20 Hours Weekly on Manual Outreach: Your team spends too much time chasing leads between site visits and production runs. Our custom automation handles follow-ups on steel supplier RFQs, schedules demos for excavator buyers, and tracks bid responses from general contractors automatically. Result? Your foremen focus on builds, not emails, cutting admin costs by 40% and boosting productivity like streamlining a just-in-time assembly line – one client reclaimed those hours to accelerate project timelines by two weeks.
Boost Lead Conversion by 30% with Precision Targeting
Boost Lead Conversion by 30% with Precision Targeting: Generic tools miss the mark on industry specifics, like targeting regional contractors for precast concrete or fabricators for aluminum extrusions. We build AI that scores leads based on project history, local building codes, and market trends for rising steel prices, personalizing content for higher engagement. Here's the thing: one manufacturer we worked with saw a 25% uptick in closed deals within three months, directly tying marketing spend to $500K in new revenue from equipment contracts.
Reduce Costs by Owning Your System, Not Renting It
Reduce Costs by Owning Your System, Not Renting It: Ditch the subscription trap of disconnected apps that break during peak seasons like summer construction booms or holiday manufacturing rushes. Our owned AI setup integrates everything – from ERP for inventory tracking to project management for site progress – into one dashboard, slashing monthly fees by up to 60%. Imagine reallocating those savings to hiring an extra crane operator or upgrading your CNC machines – that's the ROI-driven edge you get from a solution built for your shop's realities, with full uptime during critical bid seasons.
What Clients Say
"Before AIQ Labs, our marketing was a mess – chasing leads for new plant equipment like hydraulic presses meant hours lost every week amid our steel rolling schedules. Their custom system automated our outreach to suppliers via integrated RFQ tracking, and we landed two major contracts worth $1.2M in the first quarter. Saved us about 12 hours a week, easy, letting us hit production quotas without overtime."
Mike Harlan
Operations Manager, SteelForge Manufacturing – a midwest steel rolling and fabrication firm
"We were drowning in manual follow-ups for construction bids on commercial high-rises. The AI they built pulls data from our job site logs, including daily concrete pour updates, and sends tailored proposals automatically. It's cut our response time in half, from days to hours, and we've seen a real bump in project wins – no more missed opportunities during crunch time on multi-story builds, closing three bids in Q2 alone."
Sarah Kline
Marketing Director, BuildRight Constructors – specializing in urban commercial developments
"As a mid-sized fabricator, juggling leads with production deadlines for custom automotive parts was killing us. AIQ's automation integrates with our ERP for real-time inventory of sheet metal and handles personalized emails for OEM buyers. In six months, our lead-to-sale conversion jumped 28%, from 15% to 43%, and the team's actually getting home on time now, avoiding burnout during peak welding seasons."
Tom Reyes
General Manager, Precision Metal Works – a supplier of custom metal components for the automotive sector
Simple 3-Step Process
Discovery and Workflow Mapping
We dive into your daily operations – from bid tracking to supplier nurturing – to understand your unique pain points. No templates here; it's all about building for your crew's rhythm.
Custom AI Design and Integration
Our engineers craft the automation, linking it to your tools like QuickBooks or Fieldwire. We test rigorously to ensure it handles real-world variables, like fluctuating material costs.
Deployment, Training, and Optimization
We roll it out with hands-on training for your team, then monitor and tweak based on performance data. You'll see immediate time savings, with ongoing support to maximize ROI.
Why We're Different
What's Included
Common Questions
How does custom marketing automation differ from off-the-shelf tools for my manufacturing business?
Off-the-shelf platforms are like generic blueprints – they might work for a basic build but fall apart under your specific loads. We design automation around your workflows, integrating with tools like SAP or Oracle to automate lead nurturing for parts suppliers without manual input. For instance, it can pull inventory data to personalize outreach, saving your team 10-15 hours weekly. We've seen manufacturers reduce marketing costs by 35% while increasing qualified leads. It's not plug-and-play; it's precision-engineered for your production realities, ensuring scalability as you expand lines or enter new markets.
What kind of time savings can I expect in construction lead management?
You're probably thinking your bids and client follow-ups are already streamlined, but manual tracking often eats 20 hours a week. Our system automates everything from initial contact to contract reminders, using AI to prioritize hot leads based on project timelines. One contractor client cut follow-up time by 18 hours weekly, allowing their estimators to focus on site assessments. We quantify this upfront with a ROI projection, typically showing payback in 3-6 months through faster deal closures and reduced admin overhead.
How do you ensure the automation fits our unique manufacturing processes?
We start with a deep dive into your operations – think supply chain fluctuations or custom order cycles. Unlike assemblers piecing together no-code bits, we code a bespoke system that mirrors your ERP flows. For a fabricator we partnered with, this meant automating outreach tied to stock levels, boosting response rates by 40%. It's collaborative: your input shapes the build, and we iterate based on real usage, delivering a tool that feels like an extension of your shop floor team.
Can this handle personalized marketing for B2B clients in construction?
Absolutely – generic tools send cookie-cutter emails that get ignored. Our AI generates tailored content, like proposals referencing a client's past projects or regional regs. Integrated with your CRM, it tracks interactions and adjusts in real-time. A construction firm we built this for saw engagement jump 32%, converting more subcontractor leads into partnerships. We focus on ROI, measuring success by actual pipeline growth, not just open rates.
What about integration with our existing software stack?
Seamless is our middle name. We handle two-way API connections to systems like Procore for construction or Fishbowl for manufacturing inventory, eliminating data silos. No more double-entry that wastes hours. In one deployment, we linked a manufacturer's CRM to their production software, automating lead alerts based on capacity – resulting in 25% more on-time responses. Our engineers test for edge cases, like peak season overloads, ensuring reliability without disrupting your operations.
How measurable is the ROI from your marketing automation?
We don't do vague promises; everything's tied to hard numbers. Dashboards track metrics like cost per acquired lead, conversion rates, and time saved per campaign. For a manufacturing client, this translated to a 4x ROI in the first year by shortening sales cycles from 90 to 60 days. We baseline your current setup during discovery, then optimize post-launch, providing monthly reports that link marketing efforts directly to revenue from new contracts or orders.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.