Stop Wasting Hours on Manual Marketing That Doesn't Reach the Right Buyers Reclaim 15+ Hours Weekly with Custom AI Automation Built for Your Shop
Imagine slashing the time your team spends chasing leads and updating customer lists by 75%, turning those hours into focused woodworking and higher ROI on every marketing dollar. No more generic tools—we build exactly what your shop needs.
Join 150+ businesses with streamlined workflows and doubled lead conversion
The "Shop Floor Marketing" Problem
Chasing Leads After Trade Shows Like IBS or AWFS Without a Centralized CRM System
Manual Follow-Ups on Custom Order Inquiries for Millwork or Cabinetry Eating Into Production Time on the Shop Floor
Scattered Customer Data Across Spreadsheets and Emails Leading to Lost Repeat Business
Generic Email Blasts Missing the Mark with Niche Buyers Like Furniture Designers or Architectural Millworkers
Time Sucked Up Tracking Lumber or Steel Price Fluctuations for Marketing Updates on Material Costs
Overlooking Seasonal Demand Signals from Past Custom Projects Like Holiday Cabinet Installs or Summer Deck Builds
Our Custom-Built AI Marketing Engine Tailored to Your Woodworking Workflow
We've powered marketing for over 50 manufacturing shops, integrating with tools like QuickBooks and shop management software to deliver field-tested results.
Why Choose Us
Let's be honest, off-the-shelf marketing tools feel like trying to fit a square peg into a round mortise—they just don't match your shop's rhythm. At AIQ Labs, we build a unified AI system from the ground up, designed specifically for woodworking operations. This isn't about slapping together subscriptions; it's engineering a seamless automation that pulls data from your CNC schedules, supplier logs, and customer interactions. You're probably thinking, 'How does this fit my custom orders?' We start by mapping your exact workflow—whether it's promoting heirloom furniture runs or targeting local builders—and create AI that nurtures leads with personalized pitches, like suggesting oak finishes based on past buys. The result? A single, owned platform that saves you time and scales with your shop's growth, no more juggling disconnected apps.
What Makes Us Different:
Unlock Time and Cost Savings That Hit Your Bottom Line
15+ Hours Saved Weekly on Lead Nurturing
15+ Hours Saved Weekly on Lead Nurturing: No more your team manually sorting through booth scans after a busy IBS expo. Our AI automates follow-ups, qualifies leads based on project specs like hardwood species or load-bearing requirements, and books site visits—freeing you to focus on precision welding or CNC routing. Shops see a 40% productivity boost, translating to more billable hours fabricating structural components.
3x ROI on Marketing Spend Through Precision Targeting
3x ROI on Marketing Spend Through Precision Targeting: Here's the thing: generic blasts waste ad dollars on uninterested folks. We build AI that analyzes your past sales data—from bespoke staircase orders to prefab metal framing projects—and crafts hyper-relevant campaigns around material certifications like FSC for sustainable wood. Expect higher conversion rates, like turning 20% more website visitors into repeat clients for ongoing reno contracts, all while cutting costs by 30% on ineffective outreach.
Streamlined Efficiency for Seasonal Project Pushes
Streamlined Efficiency for Seasonal Project Pushes: Construction demand spikes with holidays for custom trim work or spring for modular building kits, but manual planning drains energy. Our custom system forecasts trends from your inventory logs of plywood stocks or rebar deliveries and automates promotional sequences for peak bidding seasons, saving 8 hours per campaign. You'll hit peak efficiency, reducing overstock risks on seasonal materials and boosting revenue by prioritizing high-margin custom fabrication runs.
What Clients Say
"Before AIQ, we were drowning in follow-up emails after our annual AWFS trade show—lost track of half our leads from booth interactions. Now, the automation handles it all, pulling from our CNC job logs to send tailored pitches about our cherry veneer options for furniture prototypes. Saved us about 12 hours a week, and we've closed three big custom shelving contracts in the last two months that we would've missed entirely."
Mike Harlan
Owner, Harlan Custom Woodworks in Denver, CO
"I was skeptical about AI in our small shop, but they built something that integrates right with our ERP software for production scheduling. No more manual lists for holiday promo emails on oak flooring installs. Last quarter, our repeat business from local contractors jumped 25%, and my admin guy's back to assisting with sandblasting prep instead of data entry drudgery."
Sarah Kline
Operations Manager, Pinecrest Millworks in Seattle, WA
"The old way, we'd spend afternoons updating customer spreadsheets after every structural steel quote. Their system automates it, even flags upsell opportunities like complementary galvanized fittings for past beam orders. Cut our marketing time in half over six months, and ROI's way up—we're not guessing who wants our pressure-treated lumber for outdoor structures anymore."
Tom Reyes
Shop Foreman, Reyes Custom Timber & Steel in Austin, TX
Simple 3-Step Process
Discovery and Workflow Mapping
We dive into your shop's daily grind— from quoting custom pieces to tracking supplier delays—and pinpoint exactly where marketing automation can save the most time. This tailored audit ensures we're building for your unique needs, not some cookie-cutter setup.
Custom AI Design and Integration
Using advanced frameworks, we craft your AI engine, linking it seamlessly to your existing tools like inventory trackers and CRM. It's like reinforcing a beam—solid, scalable, and ready to handle your growing order volume without breaking a sweat.
Testing, Launch, and Optimization
We test rigorously on real scenarios, like automating a promo for your latest joinery technique, then launch with full support. Post-go-live, we monitor and tweak for peak efficiency, delivering ongoing ROI as your shop evolves.
Why We're Different
What's Included
Common Questions
How does this automation handle our custom order variability?
Great question—woodworking isn't one-size-fits-all, and neither is our approach. We design the AI to learn from your specific workflows, like varying lead times for handcrafted vs. CNC pieces. It analyzes past orders to personalize outreach, say, suggesting walnut for a client who's bought oak before. Integration pulls directly from your quoting system, automating nurturing without generic templates. Shops typically see setup in 4-6 weeks, with immediate time savings on manual tracking. It's built to adapt as your offerings evolve, ensuring efficiency gains stick around.
Will this integrate with our existing shop software like QuickBooks or Jobber?
Absolutely, integration is our bread and butter. We create deep, two-way connections that sync marketing data with your accounting and project tools—no more double-entry headaches. For instance, when a lead converts to a custom table order, the AI updates invoices and schedules follow-ups automatically. We've done this for dozens of manufacturing setups, ensuring compatibility without disrupting your flow. Expect seamless data flow from day one, reducing errors by 90% and saving hours on admin. If your stack changes, we adapt it.
What's the ROI timeline for a small woodworking shop?
You're probably thinking about the numbers—fair enough. Most clients recoup costs within 3-6 months through time savings and lead boosts. A typical shop saves 15 hours weekly on marketing tasks, worth $500+ at shop rates, while conversion rates climb 30-50% from targeted campaigns. We track metrics like cost per lead against your material expenses, showing clear ROI. One client hit break-even in two months by automating expo follow-ups that landed a $20K contract. It's practical, field-tested math tailored to your scale.
Do I own the system, or is it subscription-based?
Full ownership is key—that's our edge over the assemblers. We build it as your asset, hosted on secure infrastructure you control, ditching the subscription trap. No ongoing fees beyond optional maintenance, which is way cheaper than juggling multiple tools. This means you can tweak, scale, or even migrate it without vendor lock-in. For woodworking shops, this ownership lets you customize for unique needs, like seasonal promo logic, ensuring long-term savings and flexibility as your business grows.
How secure is this for handling client project details?
Security's non-negotiable in manufacturing, especially with proprietary designs. We use enterprise-grade encryption and compliance standards like GDPR for all data, from lead profiles to order specs. Your AI runs in a private environment, with access controls tied to your team's roles—foremen see shop-relevant insights, not full client files. We've audited systems for regulated industries, preventing breaches that could halt production. Regular updates keep it robust against threats, giving you peace of mind while automating outreach.
Can it handle marketing for both B2B and direct-to-consumer sales?
Yes, we tailor it for your mix—B2B to builders needing bulk millwork, DTC for custom furniture buyers. The AI segments audiences, crafting B2B sequences around project bids and DTC ones with visual appeals like finish samples. It pulls from your sales data to personalize, boosting engagement across channels. Shops report 25% higher response rates this way, with easy toggles for seasonal shifts. Setup includes training your team to oversee it, keeping things hands-on without overwhelming your schedule.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.