Stop Losing Billable Hours to Fragmented Client Reporting Unified KPI Tracking That Drives Agency Growth
PR firms waste 25% of their time chasing scattered data across tools. Our custom dashboards consolidate everything into real-time visibility, boosting client retention by 40% on average.
Join 150+ agencies with streamlined reporting and doubled campaign efficiency
The "Fragmented Insights" Problem
Manual aggregation of media coverage metrics, such as share of voice and sentiment scores, across multiple clients using disparate tools like Cision and Meltwater leaves PR teams reactive, not proactive, in a fast-paced crisis communications landscape
Siloed client relationship data in disconnected CRMs like Salesforce and HubSpot obscures sentiment trends from press mentions and stakeholder feedback, risking key account churn in expertise-driven consulting firms
Overreliance on static monthly reports from tools like Google Analytics delays crisis response, as PR teams can't track real-time narrative shifts across social media and traditional outlets like wire services
Inconsistent KPI tracking for billable hours in retainer agreements versus deliverables like media placements hampers profitability analysis in client-focused service models for law and accounting firms
Fragmented visibility into campaign ROI, including earned media value and client acquisition costs, scatters team efforts, making it impossible to justify budgets to demanding corporate clients in advertising agencies
Data silos between pitch tracking in tools like ProposalPad and outcome measurement via media monitoring slow new business wins, a core challenge for growth-oriented PR agencies pursuing RFPs
Our Enterprise-Grade KPI Platform Built for PR Precision
With over a decade in AI integrations for professional services, we've empowered 200+ firms to turn data chaos into strategic advantage
Why Choose Us
At AIQ Labs, we craft custom dashboards that act like a seasoned account director—always vigilant, pulling insights from every corner of your operations. Forget the subscription sprawl. We build a unified system that ingests data from your CRM, media monitoring tools, and project trackers. Real-time KPIs emerge: client sentiment scores, earned media value, engagement rates. It's not just visibility; it's the foundation for data-driven pitches and client wins. Scalable by design, it grows with your agency, handling 10 clients or 100 without a hitch.
What Makes Us Different:
Unlock Actionable Insights That Fuel PR Success
Crystal-Clear Client Visibility
Crystal-Clear Client Visibility: Track PR-specific KPIs like share of voice, media mentions, and sentiment polarity in real-time via integrated feeds, reducing end-of-month reporting time by 60% and enabling proactive strategy tweaks—such as narrative adjustments during product launches—that retain high-value clients for 18+ months
Informed Decision-Making at Scale
Informed Decision-Making at Scale: Break free from data silos to forecast campaign performance with 85% accuracy using predictive analytics on historical press coverage, helping agencies scale operations to 50+ clients without losing the personal touch in bespoke advisory relationships
Rapid ROI Measurement
Rapid ROI Measurement: Quantify earned media value against billable consulting hours instantly through automated dashboards, uncovering 20-30% efficiency gains in resource allocation and arming your team with hard numbers—like $150K in attributable value—for smoother contract renewals within quarterly cycles
What Clients Say
"Before AIQ's dashboard, we were buried in spreadsheets for our 15-client roster—tracking impressions and share of voice manually took days across Cision and social feeds. Now, real-time sentiment alerts let us pivot fast during emerging issues, and we've cut reporting hours by half while landing two major retainers worth $450K this quarter."
Sarah Jenkins
Account Director, Horizon Public Relations Firm
"Our firm struggled with visibility into multi-channel campaigns; data from Twitter, LinkedIn, and press clips via Meltwater never aligned for ROI calculations. This platform changed that—now, integrated metrics show clear attribution, and client meetings feel consultative, not defensive. It saved us from losing a $200K tech sector account last month by spotting sentiment dips early."
Michael Torres
Managing Partner, Apex Communications Agency
"Integrating our Cision data was seamless in under two hours, and the customizable KPI views for each team member—tracking pitch win rates and media outcomes—have transformed how we handle RFPs. No more guessing on performance; we've seen a 35% uptick in win rates over six months, securing three new enterprise clients thanks to these actionable insights."
Emily Chen
Senior Strategist, Vanguard Media Strategies
Simple 3-Step Process
Discovery and Mapping
We audit your current PR workflows, identifying key KPIs like client engagement and media reach to design a tailored dashboard blueprint
Custom Build and Integration
Our engineers construct the platform with deep API ties to your tools, ensuring seamless data flow and real-time updates without disrupting daily operations
Deployment and Optimization
We launch with training sessions, then refine based on your feedback, scaling as your client base grows for ongoing, enterprise-grade performance
Why We're Different
What's Included
Common Questions
How does this KPI platform integrate with our existing PR tools?
We start by mapping your tech stack—tools like Cision for media monitoring or Salesforce for client management. Our custom APIs create two-way data flows, pulling in metrics like earned media value without manual exports. This unification eliminates silos, providing a single view of campaign performance. For a mid-sized PR firm, this meant syncing data from five platforms in under two weeks, reducing errors by 80%. It's built to be non-disruptive, with phased rollouts to keep your team productive.
What specific KPIs can we track for PR campaigns?
Tailored to PR needs, we focus on metrics like share of voice, sentiment analysis, media impressions, and engagement rates across channels. For client relationships, include net promoter scores and retention forecasts. We also track internal efficiencies, such as billable utilization against deliverables. One agency used our system to monitor 20 campaigns simultaneously, spotting a 15% sentiment drop in real-time and averting a PR crisis. Everything's customizable, with benchmarks against industry standards like 5-10% monthly engagement growth for top firms.
Is the platform scalable as our agency grows?
Absolutely—our enterprise architecture is designed for expansion. It handles increased data volumes from new clients or campaigns without performance dips, using cloud-based scaling that auto-adjusts. A client grew from 10 to 50 accounts; their dashboard adapted seamlessly, maintaining sub-second load times. Unlike rigid SaaS tools, ours avoids subscription limits, ensuring you own a system that supports 24/7 global operations as your PR firm scales internationally.
How secure is the data in these custom dashboards?
Security is paramount in PR, where client confidentiality drives trust. We implement SOC 2-compliant measures, including end-to-end encryption, role-based access controls, and regular vulnerability scans. Data is hosted on AWS with geo-redundancy for uptime. For one firm handling celebrity PR, this meant audit-proof logs that passed a third-party review. We also offer white-labeling to keep your branding intact, ensuring sensitive narrative data stays protected while accessible to authorized teams only.
What's the timeline for building and launching the dashboard?
From initial consultation to go-live, expect 4-6 weeks for most PR firms, depending on complexity. Week 1: Discovery and requirements gathering. Weeks 2-3: Development and integrations. Week 4: Testing and training. A boutique agency saw their system operational in 28 days, immediately slashing reporting time. We provide ongoing support post-launch, with quarterly optimizations to align with evolving PR challenges like social media algorithm shifts.
Can we customize the dashboards for different team roles?
Yes, role-specific views are a core feature. Account directors get high-level client overviews with sentiment trends; strategists see granular metrics like hashtag performance; executives view aggregated ROI across portfolios. This mirrors the collaborative nature of PR work. One team reported 40% faster decision-making after tailoring views—juniors focused on tasks, seniors on strategy. Our intuitive builder lets you adjust without coding, keeping it agile for your firm's structure.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.