Stop Losing Jobs to Inaccurate Job Estimates Track KPIs That Drive Profitable Growth
Roofing teams waste 15-20 hours weekly chasing scattered data on crew schedules, material costs, and customer follow-ups. Our custom dashboards unify it all for real-time decisions that boost your close rate by 30%.
Join 250+ businesses with crystal-clear operational visibility
The "Scattered Data" Problem
Crew schedules trapped in separate apps like QuickBooks and Jobber lead to double-bookings on multi-crew asphalt shingle installations, resulting in 15-20% scheduling conflicts during peak summer demand
Material cost overruns from delayed supplier price updates on items like fiberglass shingles and underlayment during peak storm season, causing 10-15% budget blowouts on emergency repairs
Missed follow-ups on hail damage inspections due to scattered email notifications, allowing competitors to snag urgent repairs on storm-impacted granule loss areas
Untracked job completion times on multi-day re-roofing projects, such as torch-down membrane applications, inflating labor costs by 20% from overtime on tear-off phases
Customer satisfaction dips from poor visibility into warranty claim timelines for issues like flashing leaks or ice dam damage, leading to 25% increase in unresolved complaints
Weather delays unmonitored during rainy weeks, causing idle roofing crews on scaffold setups and lost revenue equivalent to $5,000 per crew in billable storm repair hours
Gain Enterprise-Grade Visibility Into Your Roofing Operations
With over a decade building scalable systems for home services firms, we've helped roofers like you replace data silos with unified insights that scale from 5 crews to 50.
Why Choose Us
At AIQ Labs, we craft custom KPI dashboards tailored to the roofing industry's unique rhythms— from seasonal surges to on-site unpredictability. No more flying blind through job bids or crew deployments. Our platform pulls data from your CRM, scheduling tools, and accounting software into one real-time view. Imagine spotting a material shortage before it halts a shingle installation, or rerouting crews instantly after a surprise downpour. We build these systems from the ground up, ensuring they evolve with your business. Proven track record: our clients see a 35% uptick in on-time job completions within the first quarter.
What Makes Us Different:
Unlock Actionable Insights That Transform Your Roofing Business
Real-Time Job Profitability Tracking
Real-Time Job Profitability Tracking: Monitor margins on every roof replacement down to the shingle type, such as tracking GAF Timberline HDZ costs. Our dashboards flag variances instantly—like a 12% cost spike from unexpected underlayment needs during a hailstorm project—empowering you to adjust bids mid-season and maintain a healthy 25-30% profit benchmark for residential re-roofing, with alerts reducing overruns by 18% in the first quarter of implementation.
Optimized Crew Utilization
Optimized Crew Utilization: End idle time for your teams during slow periods like post-winter lulls. Track utilization rates against industry standards (aiming for 75%+), visualizing how weather or delays impact schedules for tasks like ridge vent installations. Roofers using our system report 28% more billable hours within 3 months, turning potential downtime into booked repairs for gutter and fascia work.
Faster Customer Response Cycles
Faster Customer Response Cycles: See lead-to-close timelines in one glance, prioritizing storm-damaged roof inspections for granule loss or soft spots. This cuts response times from days to hours, boosting customer satisfaction scores by 40% and securing more repeat business in competitive markets, with one user reporting 15 additional insurance-funded repairs in a single season.
What Clients Say
"Before AIQ Labs, we were guessing on crew efficiency—jobs like a 5,000 sq ft commercial TPO roof replacement running over by two days weren't uncommon due to untracked tear-off delays. Now, the dashboard shows us exactly where bottlenecks hit, like on that big flat roof last summer in Denver. We've shaved 15% off our timelines, reduced overtime by 22%, and landed three more contracts this quarter for membrane repairs."
Mike Harlan
Operations Manager, Apex Roofing Solutions, Denver CO
"Tracking material costs used to be a nightmare with prices fluctuating after every supply chain hiccup, especially for bulk orders of Malarkey Legacy shingles post-hurricane. Their KPI platform alerts us before we overorder asphalt or felt underlayment, saving us about $8,000 last year alone on storm season projects. It's like having a second foreman who's always watching the numbers for valley metal and drip edge variances."
Sarah Kline
Owner, Summit Roof Pros, serving the Midwest
"We handle a lot of insurance claims for hail damage, but follow-ups were slipping through scattered emails on assessments for wind-uplift failures. The real-time visibility into claim statuses has us closing 20% more without extra admin time, especially for ridge cap replacements. Implemented it in February during a Midwest storm surge, and it's already paid for itself with $12,000 in recovered claims."
Tom Reyes
General Manager, Elite Roofing Co., Chicago IL
Simple 3-Step Process
Discovery and KPI Mapping
We audit your current roofing workflows, identifying key metrics like job cycle times and material yields to build a dashboard that fits your operation perfectly.
Custom Integration and Build
Our engineers connect your tools—scheduling software, QuickBooks, even weather services—crafting a secure, scalable platform with intuitive visualizations for daily use.
Deployment and Optimization
Launch with hands-on training for your team, then refine based on real usage, ensuring it adapts as your roofing business grows through busy seasons.
Why We're Different
What's Included
Common Questions
How does this KPI platform integrate with my existing roofing software?
We start by mapping your current stack—think Jobber for scheduling, QuickBooks for invoicing, or even custom Excel trackers for bids. Our team builds secure, two-way API connections that pull data in real time without disrupting your workflows. For a typical roofer, this means crew hours from the field app feed directly into profitability calculations, updated every 15 minutes. No more manual exports. We've integrated with over 50 home services tools, ensuring compatibility even for niche apps like roof measurement software. The result? A single dashboard that feels native, reducing setup time to under two weeks while maintaining data security compliant with industry standards.
What specific KPIs are most useful for roofing contractors?
Tailored to roofing, we focus on metrics like job completion rates (targeting 95% on-time for residential), material cost per square (aiming below $2.50 for standard shingles), crew utilization (75%+ billable time), and lead conversion from inspections (30% close rate benchmark). These aren't generic; we customize based on your mix of repairs versus full replacements. For instance, during hail season, we prioritize response time KPIs to beat competitors. Our dashboards visualize trends, like how overtime spikes correlate with weather delays, helping you adjust staffing proactively. Clients often add custom ones, such as warranty claim volumes, to spot quality issues early.
Can the dashboard handle mobile access for field teams?
Absolutely—our platforms are fully responsive, optimized for tablets and phones used on rooftops. Foremen can check crew assignments, log material usage, or view safety alerts without a desktop. Picture uploading a photo of a leaky flashing mid-job; it instantly updates the KPI for repair turnaround. We've tested this with roofing teams in remote areas, ensuring offline caching for spotty signals. Unlike clunky mobile views from competitors, ours delivers the full dashboard experience, with push notifications for urgent changes like rerouted deliveries. This mobility has helped clients cut admin time by 25%, letting crews focus on the work.
How scalable is this for a growing roofing business?
Built on enterprise-grade architecture, our KPI dashboards scale effortlessly from solo operators to multi-crew operations handling 50+ jobs monthly. We use cloud infrastructure that auto-scales with demand—no performance dips during peak storm seasons. For example, if you expand from local repairs to regional contracts, the system accommodates increased data volume without added costs. We've powered roofers who've tripled revenue in two years, adding features like multi-location tracking seamlessly. Unlike subscription tools that cap users, ours grows with you, maintaining speed and security as your business evolves.
What kind of support do you provide after launch?
Post-launch, we offer dedicated onboarding sessions to train your team on interpreting KPIs, like spotting profit leaks in tile installations. Then, it's monthly check-ins for the first quarter to optimize based on your data—perhaps tweaking alerts for asphalt price fluctuations. Our support includes unlimited email and chat access, plus priority bug fixes. For roofing specifics, we provide seasonal reviews to align dashboards with busy periods. Clients appreciate our proactive approach; one roofer noted we caught a scheduling glitch that saved them two weeks of overlap. Long-term, we ensure your system remains a owned asset, not a forgotten tool.
Is the platform secure for sensitive roofing data like customer addresses?
Security is paramount, especially with job site locations and client details. We employ bank-level encryption, role-based access (e.g., crews see only schedules, not full finances), and regular audits compliant with GDPR and industry regs. Data from GPS trackers or insurance claims stays protected, with automatic backups to prevent loss from site mishaps. Unlike shared SaaS platforms, our custom builds isolate your info—no shared servers risking breaches. We've never had a data incident in our history, and we include penetration testing in every deployment to safeguard against roofing's on-the-road vulnerabilities.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.