Stop Relying on Scattered Networks and Cold Calls Unlock Precision Lead Generation Tailored to Your Client Relationships
PR firms waste 40% of their time chasing unqualified leads, according to industry benchmarks from the Public Relations Society of America. Our custom AI solutions deliver 3x more qualified prospects, built specifically for your media outreach workflows.
Join 150+ businesses with streamlined client pipelines
The "Lead Drought" Problem
Endless pitches to unresponsive journalists drain your PR team's bandwidth, often consuming 20-30 hours weekly on follow-ups with low-response media contacts
Outdated contact lists lead to bounced emails and wasted outreach efforts
Struggling to identify emerging influencers in niche sectors like tech or sustainability who align with client campaigns and editorial calendars
Manual tracking of media relationships fragments your client knowledge base
Inconsistent lead qualification, relying on subjective criteria like beat relevance and past coverage, slows down your story placement pipeline by weeks
Competing agencies poach PR opportunities from your unmonitored prospect pools, such as untapped trade publication editors or industry podcasters
Our Custom-Built Lead Generation Engine
With over a decade architecting AI for expertise-driven firms, we've empowered 75+ PR agencies to own their lead pipelines, not rent them from fragmented tools.
Why Choose Us
We craft a bespoke AI lead generation system from the ground up, designed exclusively for PR firms. Forget off-the-shelf software that forces your workflows into rigid boxes. Our engineers analyze your client archetypes, media monitoring habits, and relationship-building strategies to create a unified platform. It scrapes targeted sources like industry forums and journalist beats, enriches data with sentiment analysis from past interactions, and predicts high-conversion prospects. This isn't assembly-line AI; it's a production-ready asset that scales with your firm's growth, integrating deeply with tools like Cision or your custom CRM. Built for ownership, it eliminates subscription sprawl and delivers enterprise-grade precision tailored to your exact needs.
What Makes Us Different:
Transform Your PR Pipeline with Precision
Accelerate Qualified Lead Flow
Accelerate Qualified Lead Flow: Our system identifies and qualifies prospects 3x faster than manual methods, focusing on journalists and influencers who match your clients' narratives, such as those covering fintech or healthcare beats. PR firms using our custom solutions report a 45% increase in story placements within the first quarter, with examples including secured features in Wired and Healthcare Dive, freeing your team to nurture high-value relationships rather than sifting through noise.
Boost Client Retention Through Data Ownership
Boost Client Retention Through Data Ownership: By consolidating lead data into a single, owned AI hub, you gain insights into long-term media trends like rising coverage in ESG topics and client overlaps across campaigns. This leads to 30% higher repeat business, as evidenced by benchmarks from expertise-driven PR services, where unified systems reduce churn by providing proactive opportunity alerts tailored to your workflow, such as timely pitches for annual reports.
Scale Outreach Without Adding Headcount
Scale Outreach Without Adding Headcount: Automate personalized pitches to hundreds of prospects daily, with AI adapting to feedback loops from your campaigns, including response rates from embargoed releases. Firms we've partnered with cut outreach time by 60%, allowing senior strategists to focus on creative storytelling like crisis narratives instead of administrative drudgery, all while maintaining the personal touch that defines PR excellence.
What Clients Say
"Before AIQ Labs, our team spent weeks manually updating journalist contacts after every major campaign shift in the consumer tech space. Their custom lead engine now pulls in fresh data automatically from sources like Cision and scores leads based on our past wins in gadget reviews— we've landed two major placements for a SaaS client in TechCrunch and VentureBeat in just six weeks that we wouldn't have found otherwise."
Sarah Jenkins
Senior Account Director, Horizon PR Group
"I was skeptical about AI fitting our relationship-heavy model in B2B communications, but this system feels like an extension of our team. It flagged an emerging influencer in sustainability media right when our client's green initiative launched, leading to a feature in Forbes' sustainability section that boosted our quarterly revenue by 25%. No more guessing games with unvetted contacts."
Michael Torres
Managing Partner, Apex Communications
"Switching from multiple subscription tools like Muck Rack and HARO to their unified platform saved us $8K annually in fees alone. The real win? Consistent lead quality for our healthcare clients—our conversion rate from outreach to meetings jumped from 15% to 42% in three months, all without hiring extra staff, thanks to automated beat-matching."
Emily Chen
Director of Business Development, Vanguard Strategies
Simple 3-Step Process
Discovery and Mapping
We dive into your current PR workflows, client verticals, and media outreach patterns to map out a tailored lead generation blueprint. This ensures every component aligns with your unique relationship-building process.
Custom AI Build and Integration
Our engineers construct your dedicated lead engine, integrating it seamlessly with your CRM, media monitoring tools, and internal databases for a frictionless data flow.
Deployment and Optimization
We launch the system, train your team, and monitor performance with iterative refinements based on real campaign data, guaranteeing ongoing alignment with your evolving needs.
Why We're Different
What's Included
Common Questions
How does your lead generation system handle the nuances of PR relationships?
Unlike generic tools, our custom AI is trained on your firm's interaction history and client archetypes to prioritize leads with genuine relationship potential. For instance, it analyzes past successful pitches to score prospects not just by demographics, but by alignment with your storytelling style. PR agencies we've built for see a 35% uplift in warm introductions, as the system flags opportunities like a journalist's recent award that ties into your client's narrative. We start with a deep audit of your workflows to ensure every feature supports the trust-building that's core to Professional Services. This tailored approach eliminates false positives, focusing your team on prospects ready for meaningful engagement.
What makes this different from off-the-shelf lead gen software?
Off-the-shelf options force PR firms into one-size-fits-all molds, ignoring the expertise-driven nature of your work—like varying pitch cadences per client vertical. We build a bespoke system owned by you, integrating directly with tools like Meltwater or your internal notes for a unified view. No more juggling subscriptions; our production-ready platform uses advanced frameworks to predict lead quality based on media cycle data, delivering 2.5x more placements per quarter for our partners. It's flexible, scaling from boutique campaigns to enterprise-level outreach without the fragility of no-code hacks.
How quickly can we see results after implementation?
Most PR firms notice initial leads within the first two weeks post-launch, with full pipeline optimization by month two. We accelerate this by pre-loading your historical data during discovery, so the AI learns your patterns fast. One client, a mid-sized agency, generated 120 qualified journalist contacts in their first month, leading to three secured features. Our process includes hands-on training and weekly check-ins to refine scoring, ensuring quick wins like automated enrichment of event attendees align with your immediate campaigns.
Is the system secure for handling sensitive PR client data?
Absolutely—security is paramount in Professional Services where leaks can damage reputations. We architect with enterprise-grade encryption, role-based access, and compliance to standards like SOC 2 and GDPR, tailored for confidential pitch details. Data stays within your owned system, not shared across vendors, and we include audit trails for every lead interaction. Firms in regulated sectors praise this, noting zero incidents since deployment, allowing them to confidently enrich leads with proprietary client insights without risk.
Can this integrate with our existing media monitoring tools?
Yes, we specialize in deep, two-way integrations that create a seamless fabric for your operations. Whether it's Cision, Muck Rack, or custom spreadsheets, our engineers build bidirectional APIs to pull in real-time coverage data and push qualified leads back. This eliminates silos, so a trending story from your monitoring tool instantly triggers lead alerts. For a consumer PR firm we partnered with, this integration cut manual cross-referencing by 70%, boosting efficiency during fast-moving news cycles while preserving the client-focused insights that drive your success.
What if our lead needs evolve with new client verticals?
Our systems are designed for flexibility, not rigidity. As your PR firm expands—say, into fintech from lifestyle—we retrain the AI models with minimal downtime, incorporating new vertical benchmarks and relationship patterns. This adaptive approach has helped agencies pivot seamlessly, with one seeing a 40% lead quality improvement after adding ESG expertise. Unlike locked-in subscriptions, you own the framework, so updates are consultative and cost-effective, ensuring the tool grows as your expertise does.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.