Stop Wasting Sales Hours on Low-Conversion Tire Kickers Prioritize Leads That Drive Real Deals Off the Lot
In the competitive automotive market, 85% of dealership leads never convert because generic scoring tools can't distinguish a serious SUV shopper from a casual browser. Our custom AI lead scoring system boosts close rates by 3x, ensuring your team focuses on prospects ready to sign financing papers today.
Join 250+ dealerships with 40% higher conversion rates
The "Lead Overload" Problem
Flood of Online Inquiries from Tire-Kickers and Non-Serious Shoppers for Entry-Level Sedans and SUVs
Inaccurate Lead Scoring Overlooking Trade-In Appraisals, Financing Pre-Approvals, and Buyer Credit Scores
Missed End-of-Month and Model Year-End Sales Pushes for Inventory Clearance on High-Demand Trucks and Crossovers
Wasted BDC Follow-Ups on Leads with Subprime Credit Scores or Mismatched Needs for Family Haulers vs. Sports Cars
Fragmented Lead Data Across OEM Portals like Ford Dealer.com, GM MarketScan, and Isolated CRM Silos
Overlooking Repeat Website Visitors Browsing Specific VINs for F-150 Trucks or Civic Hybrids Without Engagement Triggers
Our Tailored AI Lead Scoring Solution Built for Your Dealership
With over a decade of experience engineering AI systems for automotive SMBs, we've helped 150+ dealerships transform chaotic lead pipelines into precision sales machines.
Why Choose Us
We don't deploy off-the-shelf software that forces your team into rigid boxes. Instead, AIQ Labs crafts a custom-built lead scoring system from the ground up, integrating seamlessly with your dealership's CRM, OEM tools, and inventory database. This enterprise-grade solution analyzes lead behaviors—like website dwell time on truck specs or email opens for lease promotions—against your unique sales patterns. It's flexible, scalable, and owned entirely by you, eliminating subscription dependencies. Picture your sales floor as a well-tuned engine: every lead gets the right fuel, accelerating closes without the drag of one-size-fits-all limitations.
What Makes Us Different:
Unlock Efficiency That Powers Your Dealership Forward
3x Higher Close Rates on Qualified Leads
3x Higher Close Rates on Qualified Leads: Our system identifies prospects with 90%+ conversion potential by factoring in automotive-specific signals like trade-in inquiries for current-model pickups, preferred segments such as electric SUVs, and service history from DMS records. Dealerships see sales teams closing 25 more deals per month on average, directly boosting front-end gross by $150K annually through faster inventory turns.
Slash Follow-Up Time by 60%
Slash Follow-Up Time by 60%: No more chasing ghosts. AI prioritizes leads based on urgency—think end-of-quarter buyers with pre-approved financing for lease specials on compact cars. This frees your BDC reps for high-value calls, reducing average handle time from 15 minutes to under 6, while lifting appointment show rates to 75% for test drives and F&I walkthroughs.
Seamless Workflow Integration for Daily Operations
Seamless Workflow Integration for Daily Operations: Built to fit your exact needs, our solution syncs with your DMS like Reynolds & Reynolds and marketing automation tools, automating score updates as leads interact with virtual 360-degree tours of new arrivals or service reminders for out-of-warranty vehicles. Result? A unified pipeline that cuts data entry errors by 95%, letting managers focus on showroom floor traffic and upselling accessories instead of spreadsheets.
What Clients Say
"Before AIQ Labs, our team was buried under 200 leads a week from our Ford website, half from folks just pricing out used F-150s they couldn't finance. After implementing their custom scoring tailored to trade-in values and OEM incentives, we're hitting 35% more closes—last quarter alone, that meant 18 extra units off the lot, adding $220K to our bottom line from front-end profits. It's like having a co-pilot that predicts every buyer's next move on inventory."
Mike Reynolds
General Sales Manager, Thompson Ford Lincoln Dealership, Denver, CO
"We struggled with leads from our Jeep Wrangler configurator page that never showed for off-road test drives. AIQ's system scores them based on trail-rated interest signals and online financing pre-approvals, and it's cut our no-shows by 40%. In three months, we've booked 50 more rugged terrain demos, turning casual browsers into buyers without extra ad spend on conquest campaigns."
Sarah Patel
Digital Marketing Director, Apex Chrysler Dodge Jeep Ram, Atlanta, GA
"Generic tools couldn't handle our luxury import mix—leads for 5-Series BMWs got lost in the shuffle with economy sedan inquiries. Their bespoke AI now flags high-net-worth prospects early based on lease history and premium accessory views, and our conversion rate jumped from 12% to 28%. We've closed 12 high-line deals in the last two months that we'd have missed, boosting average transaction value by 45%."
David Chen
Managing Partner, Elite European Motors, specializing in BMW and Audi, Seattle, WA
Simple 3-Step Process
Discovery and Data Audit
We dive into your dealership's lead sources, from website forms to OEM portals, mapping out your unique workflow. This ensures the AI model captures automotive nuances like model preferences and trade cycles from day one.
Custom Model Development
Our engineers build and train the predictive scoring engine using your historical data, incorporating variables like lead source ROI and seasonal buying patterns. We iterate until it aligns perfectly with your sales targets.
Integration and Launch
We deploy the system with full API ties to your CRM and DMS, including custom alerts for hot leads. Training sessions get your team up to speed, and we monitor performance for the first 30 days to fine-tune for peak efficiency.
Why We're Different
What's Included
Common Questions
How does your lead scoring differ from standard CRM features?
Unlike built-in CRM tools that rely on basic rules like lead age or source, our custom AI analyzes hundreds of automotive-specific signals—such as time spent on lease calculators or trade-in estimators—to predict conversion probability with 90% accuracy. For a dealership like yours, this means scoring a lead inquiring about a Toyota Tacoma higher if they've viewed towing specs multiple times, not just because they filled out a form. We build it to integrate directly with your existing setup, like CDK or DealerSocket, without replacing your CRM. Dealerships typically see a 40% uplift in qualified leads within the first quarter, turning vague inquiries into scheduled appraisals. It's all tailored—no generic thresholds that miss the nuances of car buying journeys.
What data sources does the system use for automotive leads?
We pull from your dealership's ecosystem: website analytics, CRM entries, OEM portals, and even service records to gauge loyalty. For instance, a lead browsing electric vehicle incentives gets scored higher if they have a history of oil changes at your shop. External enrichments like credit pre-checks or demographic overlays add depth without manual input. Everything complies with data privacy regs like TCPA, ensuring safe handling of buyer info. This holistic view—unlike siloed tools—helps identify patterns, such as weekend warriors ready for weekenders, boosting your hit rate on follow-ups. Setup takes just two weeks, with full ownership of the model so you control what data matters most to your sales cycle.
How long does it take to see results from custom lead scoring?
Most dealerships notice improvements in 4-6 weeks, with full ROI by month three. We start with a data audit to baseline your current close rates—say, 15% on inbound leads—then deploy the model for immediate prioritization. Early wins include 50% fewer wasted calls, as seen in a recent client who redirected efforts to 20 high-score leads weekly, closing 8 more deals. Ongoing tweaks based on your feedback ensure it evolves with trends like rising SUV demand. Unlike plug-and-play options that require constant vendor tweaks, our system is hands-off post-launch, saving your team hours while delivering consistent gains in floor traffic and gross per unit.
Can this integrate with our existing dealership management system?
Absolutely—our engineers specialize in seamless ties to DMS platforms like Reynolds, CDK Global, or Tekion. We create two-way APIs that push scored leads directly into your pipeline, updating scores as inventory changes or leads engage further. For example, if a prospect scores high on a fading model, it triggers an urgency nudge. No more manual exports or broken syncs that plague 60% of integrations. We've done this for 100+ auto groups, reducing data discrepancies by 98%. The result is a fluid workflow where sales sees enriched leads with notes on preferences, like color or trim, right in their daily queue, accelerating the path from inquiry to delivery.
What if our lead volume fluctuates with promotions or seasons?
Our scalable architecture handles spikes effortlessly—think Black Friday sales or year-end clearances generating 5x normal leads. The AI dynamically adjusts scoring weights, prioritizing based on promotion-specific behaviors like clicks on rebate pages. A mid-sized dealership we worked with managed a 300-lead surge during a Chevy truck event, converting 25% versus their usual 10%, without system strain. We include auto-scaling cloud resources, so costs stay predictable. Post-event analytics help refine future models, ensuring you're always ahead of demand curves. It's built for the automotive rhythm: steady in Q1, explosive in Q4, always efficient.
Is the lead scoring system compliant with automotive regulations?
Yes, we prioritize compliance with TCPA, CCPA, and FTC guidelines for lead handling, especially around consent for calls and data use. The system logs all interactions transparently, flagging do-not-contact leads automatically. For financing-sensitive scores, we avoid discriminatory factors, focusing on behavioral data like engagement depth. We've audited systems for dealerships facing strict state regs, like California's auto privacy laws, ensuring zero compliance hiccups. This protects your operations while maximizing usable leads—clients report 20% more callable prospects without legal risks. Full documentation and training are included, so your team operates confidently in a regulated space.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.