Stop Wasting Time on Low-Intent Leads Prioritize Prospects Who Actually Show Up
Imagine scoring leads based on their workout history and engagement, so your team focuses on the ones ready to commit to your CrossFit community. We've helped gyms like yours boost conversion rates by 35% and cut follow-up time in half.
Join 150+ fitness studios with higher retention and smarter growth
The "Lead Overload" Problem
Chasing CrossFit trial attendees who ghost after their first WOD, leaving spots empty in your 6 AM class
Struggling to spot which Instagram DM inquiries about your daily WODs will actually commit to monthly memberships
Wasting head coach hours on low-commitment prospects during peak 5 PM squat sessions when the gym is buzzing
Overlooking high-potential leads buried in email sign-ups from community open houses featuring partner workouts
Dealing with seasonal spikes like New Year's resolutions that flood your pipeline with unqualified drop-ins who skip the fundamentals class
Losing retention edge because follow-ups feel generic, ignoring their interest in AMRAPs or mobility drills instead of tailored CrossFit advice
Your Custom Lead Scoring System, Built for CrossFit Realities
With years of partnering with boutique fitness brands, we've seen how one-size-fits-all tools fail gyms chasing community-driven growth.
Why Choose Us
Here's the thing: off-the-shelf lead scoring apps treat every lead like a generic gym-goer, ignoring the intensity of CrossFit commitment. We build yours from scratch, tailored to your box's unique vibe—scoring based on trial class attendance, Instagram engagement with your WOD posts, or even how they respond to your nutrition challenge invites. It's flexible, integrating seamlessly with your member management system, so you own a tool that evolves with your retention goals. No more sifting through noise; just clear priorities that keep your community thriving.
What Makes Us Different:
Unlock Retention-Driven Growth That Feels Effortless
Focus Coaches on Members Who Stay
Picture this: instead of chasing every inquiry, your team hones in on leads who've engaged with three WOD videos on your Instagram—leading to a 40% jump in first-month retention, just like we saw at a Seattle box after three months of implementation, where drop-off after intro sessions plummeted.
Boost Conversions Without Extra Work
You're probably thinking, 'How do I scale without burning out during programming weeks?' Our system prioritizes leads ready for commitment by scoring based on quiz responses about lifting goals, cutting follow-up time by 50% and lifting unlimited membership sign-ups by 28% on average for CrossFit affiliates we've partnered with over six months.
Streamline Your Member Onboarding Flow
Let's be honest, manual lead triage disrupts your coaching flow during box jumps or cleans. Get automated scoring that flags VIP prospects who completed your online mobility assessment instantly, reducing admin hassle by 60% and letting you build that tight-knit community faster—gyms report 3x quicker onboarding from lead to first WOD in under a week.
What Clients Say
"Before AIQ's lead scoring, we were following up with everyone from our free trial emails, but half never showed for their intro WOD. Now it flags the ones who interact with our daily programming posts on Facebook, and we've signed 15 new members in two months—our coaches are thrilled to focus on real fits who stick around for the community challenges."
Sarah Jenkins
Head Coach, IronForge CrossFit
"I was skeptical about custom AI for our small 24/7 box, but this system learned our peak-hour sign-ups during 6 PM classes and scored leads based on their fitness quiz responses about Olympic lifting interests. Retention went up 22% last quarter; it's like having an extra coach spotting the keepers who engage with our skill progressions."
Mike Rivera
Owner, Apex Strength Collective in Denver
"Dealing with post-New Year's lead floods from our resolution challenge was total chaos with unqualified drop-ins. Their tool now ranks prospects by engagement with our 30-day AMRAP series, helping us convert 12 out of 20 high-scorers in January alone—it's a game-changer for keeping our CrossFit community focused and growing sustainably."
Lisa Chen
Operations Manager, ForgeFit Gym in Austin
Simple 3-Step Process
Discovery and Data Mapping
We dive into your current lead sources—like trial bookings and social inquiries—to understand your CrossFit workflow and map out scoring criteria that match your retention-driven goals.
Custom Model Build and Training
Our team crafts your AI scoring engine, training it on your historical data from past members and drop-ins, ensuring it captures the nuances of what makes a committed CrossFitter.
Integration and Testing Launch
We integrate it directly into your gym software for seamless alerts, test with real leads from your next open house, and refine until it's perfectly tuned to your box's rhythm.
Why We're Different
What's Included
Common Questions
How does lead scoring specifically help a CrossFit gym like mine?
In CrossFit, leads aren't just sign-ups—they're potential community members. Our custom system scores them based on behaviors like viewing multiple WOD videos or completing a mobility quiz, helping you prioritize those likely to commit long-term. This cuts down on chasing flakes and boosts your retention by focusing efforts where they count. For example, a gym we worked with saw a 30% increase in trial-to-member conversions by targeting engaged prospects first. It's all built around your unique affiliate's vibe, ensuring the tool fits like a perfect pair of lifting shoes.
What's the difference between your custom scoring and off-the-shelf apps?
Off-the-shelf tools use broad algorithms that don't grasp CrossFit's intensity or community focus—they might score a casual inquirer the same as a dedicated athlete. We tailor everything to your data, like past drop-in patterns or event RSVPs, creating a flexible model that evolves with your box. No more one-size-fits-all limitations; it's designed for your workflow, integrating deeply to avoid the integration headaches common in fitness software. Gym owners tell us it feels like an extension of their coaching intuition, not a clunky add-on.
How long does it take to set up lead scoring for my gym?
We keep it efficient—typically 4-6 weeks from initial chat to live system. First, we map your lead sources like open house forms or Instagram DMs. Then, we build and train the AI on your data, testing it against real scenarios like post-challenge inquiries. Launch includes hands-on training for your team, so coaches can use it right away without disruption. One affiliate went live in under a month and immediately saw clearer pipelines during their busiest signup period. It's straightforward because we focus on your exact needs, not overcomplicating things.
Can this integrate with my existing gym management software?
Absolutely, we specialize in seamless two-way integrations with platforms like Mindbody, Vagaro, or even custom setups. Your lead scoring pulls in data from bookings and member interactions, pushing scored priorities back into your dashboard. No more manual exports or broken syncs that waste time during class changes. For a CrossFit box, this means instant visibility on who’s ready for that next-level programming discussion. We've connected with over 50 fitness tools, ensuring your system feels unified, not fragmented like those subscription stacks everyone dreads.
What kind of data do you need to build an effective scoring model?
We start with what you have: past lead info like trial attendance, email opens on your nutrition tips, or social follows. No need for massive datasets—we make it work with 6-12 months of history to train the AI on patterns unique to your gym, such as high summer drop-ins versus winter commitment spikes. It's privacy-focused, compliant with fitness regs, and we anonymize where needed. A client with spotty records still got a model that improved targeting by 25% in the first quarter. Think of it as sharpening your intuition with data, not overhauling your ops.
How do I measure the ROI of this lead scoring system?
Track straightforward metrics like conversion rates from scored leads, time saved on follow-ups, and retention of new members. For CrossFit gyms, we often see 20-40% better close rates on high-scored prospects and fewer no-shows at intro sessions. Set up custom reports in your dashboard to monitor these, with benchmarks from day one. One owner measured a $15K revenue lift in three months from prioritizing 50 quality leads over 200 generics. It's not just numbers—it's about building a stronger, more engaged community without the burnout.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.