Stop Wasting Time on Low-Interest Leads Focus on Prospects Who Actually Show Up for Class
Imagine scoring your leads so precisely that your conversion rates jump 35% and your dojos fill up without the endless follow-ups. We're talking real results for schools like yours.
Join 150+ fitness businesses with higher retention and fuller classes
The "Lead Overload" Problem
Endless inquiries from casual browsers who browse your dojo's online class schedule but never book a trial session or step foot on the mat
Struggling to spot which parents are serious about their kid's black belt journey—completing the full gi fitting form—versus just window-shopping your family karate page
Your black belt instructors wasting evenings chasing leads that ghost after the free trial class, instead of focusing on technique drills
Seasonal slumps hitting harder during summer breaks because low-quality leads dilute your student retention efforts in ongoing belt progression programs
Manual sorting of online sign-up forms for adult self-defense workshops leading to missed opportunities for committed students ready for private sparring sessions
Overwhelmed front desk staff juggling unqualified inquiries about beginner yoga flows during peak evening kickboxing class hours
Our Custom-Built Lead Scoring System Tailored to Your Dojo
With years building AI for retention-driven fitness spots, we've helped martial arts schools like yours turn chaotic lead flows into predictable student pipelines.
Why Choose Us
Here's the thing: off-the-shelf lead scorers treat every business the same, like forcing a roundhouse kick into a boxing glove. We build yours from the ground up, analyzing behaviors unique to martial arts—think website visits to belt progression pages or email opens on family class schedules. It's flexible, integrates with your member management software, and evolves as your school grows. You're probably thinking, 'Will this fit my small dojo?' Absolutely—it's designed for your exact workflow, whether you're a single-location taekwondo spot or a multi-belt franchise.
What Makes Us Different:
Why This Transforms Your Student Acquisition
Higher Conversion from Trial to Membership
No more guessing. Our system flags leads who've engaged deeply—like watching your self-defense demo video twice and downloading the beginner's guide—as top scorers, leading to 45% more conversions from trial classes to full memberships within the first month, filling your beginner adult classes without extra marketing spend.
Boosted Retention Through Better Matches
Like pairing the right sparring partner for optimal growth, we match leads to your programs—families inquiring about kids' karate belts to youth classes, adults browsing kickboxing to high-intensity sessions—reducing early drop-offs by 28% after the first 30 days and building long-term loyalty from day one.
Save Hours on Follow-Ups
Your team spends less time on cold calls to flaky leads and more on hands-on coaching during belt testing prep. Instructors report handling 20 fewer unqualified inquiries per week, freeing up energy for personalized belt ceremonies, student progress tracking, and even adding extra group meditation sessions for wellness.
What Clients Say
"Before AIQ's system, we'd chase every inquiry about our kids' taekwondo trials, but half never showed up for their first class. Now, we prioritize families who engage with our online belt progression videos, and our retention jumped from 60% to 85% in just three months. It's like having an extra sensei spotting real commitment early."
Mike Rivera
Owner, Rivera Family Karate Dojo in Austin, TX
"As a small dojo in a competitive market, we couldn't afford to miss serious adult students interested in self-defense. Their lead scoring caught a lead who'd browsed our Brazilian jiu-jitsu page five times and signed up for our intro seminar—turned out she committed to a full year membership. Saved us 10 hours a week on outreach during our busiest evenings."
Sarah Chen
Head Instructor, Chen's Integrated Martial Arts Studio in Seattle, WA
"The custom setup integrated seamlessly with our Mindbody scheduling app for class bookings. We went from 15% trial-to-paid conversions to 42% in under two months, especially during back-to-school rushes when family inquiries spike. Honestly, it's the best investment for keeping our kids' and adult wellness classes packed year-round."
David Patel
Founder and Chief Instructor, Patel Wellness Dojo Network in Chicago, IL
Simple 3-Step Process
Discovery and Custom Mapping
We dive into your dojo's lead sources—website forms, social inquiries, walk-ins—and map what makes a 'hot' prospect, like repeat visits to your gi fitting guide. This sets the foundation for scoring tailored to martial arts retention.
AI Model Build and Integration
Our engineers craft the predictive model using your data, then wire it into your existing tools. Test runs ensure it flags high-scorers accurately, like parents searching for 'discipline classes' who convert 3x faster.
Launch, Train, and Optimize
We roll it out with team training on the dashboard, monitoring for the first month. Adjustments based on real feedback—like tweaking for seasonal adult self-defense surges—keep it performing at peak, just like refining a kata.
Why We're Different
What's Included
Common Questions
How does lead scoring specifically help martial arts schools with retention?
Let's be honest, retention is everything in your world—losing students mid-belt cycle hurts. Our system scores leads on factors like interest in long-term programs, not just quick trials. For instance, it prioritizes parents viewing multiple kids' class pages, predicting 70% higher stick rates. We customize it to your workflow, integrating with your member database to flag mismatches early. Over time, this builds a pipeline of committed students, reducing churn by focusing efforts where they count. Schools we've worked with see 25-30% retention lifts in the first quarter, because you're nurturing fits from the start, not chasing ghosts.
What data does the system use to score leads for my dojo?
You're probably thinking it's some mysterious black box, but nope—it's transparent and built around your data. We pull from website interactions (e.g., time spent on belt requirements), email opens about self-defense workshops, and form submissions for trial classes. For martial arts, we emphasize behavioral signals like repeat visits to scheduling pages or downloads of class calendars. No generic demographics alone; it's tailored to spot motivation, like adults searching 'stress relief through karate.' We ensure it's secure, compliant with family data rules, and starts with your historical sign-ups to train accurately from day one.
How long does it take to set up and see results?
Short answer: 4-6 weeks to full launch, with quick wins in two. We kick off with a deep dive into your lead flow—think analyzing last year's tournament inquiries. Then, build and integrate the AI model, testing on sample data to mimic your peak seasons. Your team gets hands-on training, and by launch, you'll score leads in real-time. Early results? One dojo saw 35% more qualified trials in the first month. It's not overnight, but like building muscle memory in training, it compounds fast, especially during back-to-school rushes when leads flood in.
Can this integrate with my existing martial arts management software?
Absolutely, and that's where we shine—no more app-juggling chaos. Whether you're on Mindbody, Jackrabbit, or Zen Planner, we create seamless two-way connections. Leads get scored automatically upon entry, updating your CRM with tags like 'high-potential family.' For example, a scored lead books a trial, and it syncs to your calendar without manual entry. We've handled everything from single-dojo setups to chains with multiple locations. The result? A unified system that feels like an extension of your operations, saving your front desk from data entry during busy evenings and letting instructors focus on technique, not admin.
What if my school is small—does this scale down?
Here's the thing: we get it, small dojos run lean, and big-agency solutions often feel bloated. Ours is custom-built for you, starting simple with core scoring on 5-10 key behaviors, like email engagement on beginner workshops. No massive upfront costs or overkill features—just what fits your 50-student operation. As you grow, say adding a second location or new programs like weapons training, we scale it effortlessly. A client with 30 members went from manual lead chasing to automated prioritization, boosting enrollments by 22% without hiring extra staff. It's flexible, like adapting forms for different age groups—perfect for your unique rhythm.
How do you ensure the AI understands martial arts-specific motivations?
We don't just plug in generic models; we train it on your world. During setup, we incorporate dojo lingo—scoring high for leads mentioning 'discipline' or 'confidence building' in inquiries, common for parents seeking kids' programs. Real examples: analyzing past data where family leads who viewed sibling discounts converted 4x better. Our team, with fitness AI experience, refines it iteratively, testing against scenarios like adult evening class surges. It's not one-size-fits-all; it's tuned to retention drivers like long-term commitment signals. Clients report it feels intuitive, catching nuances off-the-shelf tools miss, leading to more aligned student matches and happier classes.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.