Stop Chasing Low-Quality Leads That Waste Your Crew's Time Prioritize Calls from Homeowners Ready to Book
In the plumbing industry, where 70% of leads come from emergency calls, our custom lead scoring system boosts conversion rates by 25-40%, helping you focus on high-intent jobs like burst pipe repairs instead of tire-kickers.
Join 150+ businesses with 30% higher close rates
The "Lead Overload" Problem
Endless callbacks from homeowners reporting minor faucet drips that rarely convert to full fixture replacement jobs
Dispatchers wasting hours qualifying vague inquiries about routine tasks like seasonal gutter cleaning or basic filter changes
Missing out on high-value commercial plumbing contracts, like multi-unit boiler installations, buried in residential noise from single-family water softener requests
Seasonal spikes overwhelming your team with unqualified leads during winter freezes, such as calls for minor ice dam prevention that don't require professional thawing services
Inaccurate follow-ups on leads that ghost after initial contact about sewer backups, often mistaking them for simple clog resolutions instead of full line inspections
Struggling to differentiate urgent water heater failures, like tank ruptures requiring immediate shut-off, from DIY curiosity calls about efficiency upgrades
A Tailored Lead Scoring System Built for Your Plumbing Workflow
With over a decade of experience optimizing workflows for service pros, we've helped plumbing firms like yours reclaim 20+ hours weekly on lead management.
Why Choose Us
Generic lead tools treat every call the same—like using a pipe wrench for every fitting. We build a custom AI system that understands plumbing specifics: scoring leads by urgency (e.g., 'flooding basement' vs. 'curious about costs'), past job history, and homeowner location. This isn't off-the-shelf software. It's engineered for your exact needs, integrating seamlessly with your CRM and dispatch tools to flag hot leads in real-time. Proven to cut unqualified visits by 40%, it ensures your team tackles jobs that pay, not prospects that drain time.
What Makes Us Different:
Unlock Efficiency in Your Daily Operations
Skyrocket Close Rates on High-Intent Jobs
Skyrocket Close Rates on High-Intent Jobs: Focus your plumbers on leads with 80%+ conversion potential, like urgent drain clogs or burst pipe emergencies. Industry benchmarks from the Plumbing-Heating-Cooling Contractors Association show scored leads close 2.5x faster—within 24-48 hours—turning more inquiries into booked repairs and boosting revenue by 40% without adding headcount.
Slash Time Spent on Cold Calls and Follow-Ups
Slash Time Spent on Cold Calls and Follow-Ups: Automate qualification for the 60% of plumbing leads that fizzle out, such as routine leak checks. Our system prioritizes based on behavior signals like call urgency and location data, freeing dispatchers from sifting through noise and reducing no-show rates by 28% in the first 90 days—just like streamlining a clogged line for smoother flow.
Scale Your Team Without Scaling Chaos
Scale Your Team Without Scaling Chaos: Handle peak seasons effortlessly, like summer AC drain issues or holiday fixture overloads, by auto-routing top leads to available techs based on skill matching. Clients report 35% fewer overtime hours during Q4 rushes, maintaining service quality as your business grows from local pipe repairs to regional dominance in multi-location contracts.
What Clients Say
"Before AIQ Labs, we were buried under leads from folks just price-shopping for basic toilet installs or faucet repairs. Their custom scoring now flags the real emergencies—like that midnight slab leak job we closed in under an hour last month, involving a full pipe reroute—and our close rate jumped from 45% to 72% in just three months. It's like having an extra dispatcher who never sleeps."
Mike Rivera
Operations Manager, Riverside Plumbing & Heating Services
"I run a small crew in the suburbs, and winter pipe bursts used to overwhelm us with junk calls about minor frost heaves. The system they built scores based on our past jobs, prioritizing locals with legit issues like frozen main lines. Saved us 15 hours a week on follow-ups, and we landed two big repiping contracts for apartment complexes we almost missed during the January freeze."
Sarah Chen
Owner, Suburban Pipe Pros Inc.
"Generic tools couldn't handle our mix of residential and light commercial work, like office building sump pump installs. AIQ's setup analyzes call transcripts for keywords like 'backflow prevention' and 'commercial drain jetting,' scoring accordingly. In the first quarter, we cut unqualified site visits by 40%, putting more wrenches on paying jobs such as emergency hydro-jetting for restaurants."
Tom Hargrove
General Manager, Apex Plumbing Solutions LLC
Simple 3-Step Process
Discovery and Data Mapping
We dive into your current lead flow—analyzing call logs, CRM entries, and job outcomes—to map the unique patterns in your plumbing leads, like peak times for water main breaks.
Custom Model Development
Our engineers build and train the AI scoring model using your data, incorporating plumbing-specific factors such as geographic hot spots for hard water issues and behavioral cues from inquiries.
Seamless Integration and Testing
We integrate the system into your tools, test it against real scenarios like sewer line queries, and refine until it predicts conversions with 90% accuracy—ensuring it fits your workflow like a custom-forged fitting.
Why We're Different
What's Included
Common Questions
How does lead scoring specifically help plumbers differentiate emergency from routine calls?
In plumbing, emergencies like burst pipes can mean thousands in revenue, while routine clogs often lead to low-margin work. Our custom system analyzes call transcripts and metadata—such as keywords like 'gushing water' or call timing after midnight—to assign scores from 1-100. High scores (80+) trigger immediate dispatch alerts, while lower ones queue for scheduled follow-ups. For a mid-sized firm, this means focusing 70% of efforts on leads that convert 3x faster, reducing truck rolls to dead ends. We've seen clients cut response times to true urgents by 45%, directly boosting customer satisfaction and repeat business in a relationship-driven industry.
What data sources does the system use for plumbing-specific scoring?
We pull from your existing tools: CRM records of past jobs, call logs from VoIP systems, website form submissions, and even Google Ads data for search terms like 'emergency plumber near me.' The AI then layers in industry benchmarks, such as higher intent from queries in flood-prone areas. Unlike generic tools, we customize weights—for instance, prioritizing leads from zip codes with known hard water issues. Setup takes 2-4 weeks, with initial training on 6-12 months of your data to ensure relevance. This results in scores tailored to your workflow, helping dispatchers prioritize without manual guesswork.
How long does it take to see results from a custom lead scoring implementation?
Most plumbing clients notice improvements within the first month post-launch. After discovery and build (4-6 weeks total), the system starts scoring live leads, with early wins like 20% fewer unqualified callbacks. Full optimization hits at 90 days, as the AI learns from your ongoing data—refining predictions for seasonal patterns, like increased scores for heating-related calls in fall. One client, a 15-tech operation, reported 28% higher bookings in quarter one, with ROI recouped through just 10 extra emergency jobs. It's not instant magic, but a steady ramp-up that aligns with your operational rhythm.
Can this integrate with our existing plumbing software like Jobber or ServiceTitan?
Absolutely—integration is core to our approach. We use secure APIs to connect the scoring engine directly to your platform, auto-tagging leads as 'hot,' 'warm,' or 'cold' and pushing them into your scheduling queue. For ServiceTitan users, this means scored leads appear with priority flags on the mobile app, complete with predicted job value based on similar past repairs. No more manual entry; data flows bidirectionally for continuous learning. We've integrated with over 20 home services tools, ensuring minimal disruption—typically under a day of testing to go live, keeping your team focused on wrenches, not workflows.
Is the lead scoring system secure for handling sensitive plumbing customer data?
Security is non-negotiable in home services, where you're dealing with homeowner addresses and emergency details. We build everything on your private cloud infrastructure, compliant with SOC 2 and GDPR standards—no data leaves your control. Features include encrypted scoring algorithms and audit logs for every lead interaction. For plumbers, this means safe handling of info like 'sewer line at 123 Main St.,' without third-party risks. Our track record? Zero breaches in 5+ years, with clients praising the peace of mind it brings to client-relationship focused operations. We even include annual security audits as part of maintenance.
What if our plumbing business has unique specialties, like eco-friendly installations?
Customization is our edge—we design the scoring to reflect your niche. If you specialize in green plumbing, like low-flow fixture retrofits, the model weighs leads mentioning 'water-saving upgrades' or 'sustainable drains' higher, cross-referencing with incentives in your area. We start with a workshop to define your unique signals, then train the AI accordingly. A client focused on tankless water heaters saw scores adapt to prioritize eco-conscious queries, increasing qualified leads by 32%. It's flexible, evolving with your business, ensuring the system amplifies what sets you apart in a competitive field.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.