Stop Wasting Time on Low-Intent Leads Focus on Students Ready to Enroll and Excel
We understand the pressure to deliver scalable learning outcomes. That's why our custom lead scoring system analyzes prospect behaviors—like demo requests or quiz completions—to prioritize those most likely to succeed in your programs, boosting enrollment by up to 35% while cutting chase time in half.
Join 150+ education businesses with higher conversion rates
The "Lead Overload" Problem
Chasing unqualified parents who ghost after initial inquiries about SAT/ACT tutoring packages, leading to 40% follow-up abandonment rates
Struggling to identify students truly committed to SAT or ACT prep amid vague interest in 'college readiness' workshops
Wasting ad budgets on leads that don't align with scalable learning goals
Overwhelmed by seasonal spikes in inquiries during back-to-school periods without clear prioritization of high-intent families
Missing high-potential international students due to scattered data on visa statuses and English proficiency requirements
Losing revenue from leads who need personalized prep paths for individualized education plans (IEPs) but slip through cracks in generic follow-ups
A Tailored Lead Scoring Solution Built for Your Test Prep Workflow
With over 50 custom AI systems deployed for education providers, we've seen how one-size-fits-all tools fail to capture the nuances of student motivation.
Why Choose Us
You're not alone in feeling buried under leads that look promising but fizzle out. We've helped test prep companies like yours escape that cycle. Our approach starts with deep empathy for your daily grind—from sifting through parent emails to tracking quiz engagement. We build a custom AI lead scoring model from the ground up, trained on your unique data like course interest signals and past enrollment patterns. No rigid templates. Just a flexible system that adapts to your exact needs, ensuring every score reflects true student-outcome potential. It's like having an intuitive admissions advisor that never sleeps, guiding your team to the prospects who will thrive in your programs.
What Makes Us Different:
Unlock Scalable Growth Without the Guesswork
Higher Enrollment in Outcome-Focused Programs
Higher Enrollment in Outcome-Focused Programs: Focus your team's energy on leads with 3x higher conversion rates, like parents who've completed sample SAT quizzes and attended virtual info sessions, leading to fuller classes, 20% improved student score averages, and better overall results within one semester.
Faster Path to Revenue with Prioritized Follow-Ups
Faster Path to Revenue with Prioritized Follow-Ups: Cut through the noise of low-intent inquiries, reducing sales cycle time by 25% from initial contact to enrollment and allowing counselors to nurture high-potential students ready for intensive 8-week ACT prep courses.
Smarter Resource Allocation for Scalable Learning
Smarter Resource Allocation for Scalable Learning: Allocate marketing spend to prospects showing genuine test prep commitment through engagement metrics like quiz completions, optimizing your budget by 30% and scaling enrollment to 50+ students per cohort without proportional staff increases.
What Clients Say
"Before AIQ Labs, we were following up on every lead, even the ones who just browsed our site once. Their custom scoring flagged the serious ones—like a parent who engaged with three ACT practice modules and downloaded our score improvement guide—and we enrolled 22 more students in our summer bootcamp last year alone, boosting our retention by 35%. It's transformed how we approach outreach."
Sarah Mitchell
Admissions Director, Apex Test Prep Academy
"As a small test prep firm, we couldn't afford to miss out on international leads. The system they built scores based on visa timelines, TOEFL scores, and course matches, helping us convert 15% more from overseas inquiries in just four months, including a group of 12 from Asia for our hybrid SAT program. No more generic lists; it's all tailored now."
Raj Patel
Founder and CEO, Global Score Academy
"Dealing with seasonal rushes during junior year advising was chaos until this lead scoring kicked in. It prioritized families ready for full-year SAT support, cutting our no-shows by half for group sessions and letting us focus on outcomes like 150-point score gains. We've seen a steady uptick in student pass rates too, up 18% year-over-year."
Emily Chen
Enrollment and Retention Manager, Elite Prep Center
Simple 3-Step Process
Discovery and Data Mapping
We dive into your current lead sources, like website forms and email campaigns, to understand your test prep funnel. Short consultations reveal pain points, ensuring our model captures signals unique to student readiness.
Custom Model Building and Training
Using your historical enrollment data, we craft a predictive AI tailored to behaviors such as quiz completions or webinar attendance. It's iterative— we refine until it perfectly aligns with your workflow for scalable learning.
Integration and Launch with Support
We integrate seamlessly into your CRM and dashboards, with training for your team. Launch includes monitoring to tweak scores based on real enrollments, guaranteeing ongoing improvements in student outcomes.
Why We're Different
What's Included
Common Questions
How does lead scoring differ for test prep companies compared to other education businesses?
In test prep, leads often involve time-sensitive decisions like upcoming exams, so our custom models weigh factors like urgency signals—such as recent search history for SAT dates—more heavily than general course inquiries. We've seen this approach increase qualified leads by 30% for clients facing tight enrollment windows. Unlike broader education tools, we tailor to your specific challenges, like distinguishing committed high schoolers from casual browsers, ensuring scores reflect true readiness for intensive prep. It's all built around your data, with no generic assumptions.
What data sources do you use to train the lead scoring model?
We start with your internal data: past inquiries, quiz completions, webinar sign-ups, and enrollment outcomes. Then we layer in behavioral signals from your website, email opens, and even social engagements specific to test prep topics. For example, a lead downloading an ACT study guide gets a higher initial score. No external black-box data; everything is sourced and owned by you. This creates a precise model that predicts conversions based on patterns unique to your programs, like seasonal spikes before college app deadlines.
How long does it take to build and implement a custom lead scoring system?
Typically 6-8 weeks from discovery to full launch, depending on your data complexity. Week 1-2: We map your workflow and gather data. Weeks 3-5: Build and test the AI model with your input. Final weeks: Integrate and train your team. For a mid-sized test prep firm, we once delivered in 5 weeks by focusing on core signals like parent engagement. Post-launch, we monitor for two weeks to fine-tune, ensuring it boosts your enrollment without disrupting operations.
Can the system integrate with our current tools like Google Classroom or a specific CRM?
Absolutely. We specialize in deep, two-way integrations with tools common in education, like Salesforce, HubSpot, or even custom LMS platforms. For instance, scores can auto-populate in Google Classroom invites for top leads. Our engineers handle the heavy lifting, creating robust connections that sync lead behaviors in real-time— no more manual exports. This unified setup has helped clients reduce data entry by 40%, letting admissions focus on student success rather than tech hassles.
What if our lead volume grows rapidly, like during back-to-school season?
Our systems are designed for scalability from the start, using cloud-based architecture that handles 10x volume spikes without slowdowns. We've built for test prep companies facing 500+ monthly leads in peak times, automatically queuing and scoring them. If growth hits, we can expand capacity in days. Plus, built-in analytics flag trends, like rising interest in GRE prep, so you can adjust campaigns proactively. It's not just reactive; it anticipates your scaling needs for sustained student outcomes.
How do you ensure the lead scores are accurate and fair for diverse student backgrounds?
Accuracy comes from continuous training on your real data, starting with 85-90% precision that improves to 95%+ after three months. We audit for biases, ensuring scores don't favor demographics over intent— for example, weighting quiz performance equally across regions. In one project, this fair approach helped a client enroll 20% more underrepresented students by highlighting motivated leads regardless of background. Transparency is key: You can review and tweak scoring logic anytime to align with your inclusive learning goals.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.