Stop Wasting Freight Hours on Low-Quality Leads Custom AI Lead Scoring Built for Your Supply Chain
In the fast-paced world of transportation and logistics, where margins are tight and routes are unpredictable, generic lead scoring tools fail to account for your unique cargo volumes or seasonal surges. Our custom-built AI system analyzes lead data against your specific metrics, boosting conversion rates by up to 35% and slashing sales cycle times by 28%—proven across 50+ logistics firms we've optimized.
Join 150+ businesses with optimized lead pipelines
The "Lead Misdirection" Problem
Chasing unqualified leads that exceed your flatbed trailer capacity or ignore reefer requirements
Overlooking high-value shippers due to generic scoring that ignores lane density and backhaul opportunities
Sales teams bogged down by seasonal volume spikes in produce hauls without predictive prioritization for peak harvest periods
Fragmented data from ELD dispatch logs and load board portals leading to missed spot market opportunities
Inefficient resource allocation on leads with poor broker payment history or FMCSA compliance risks
Struggling with international leads where customs clearance delays and IMDG regulatory data for hazmat shipments isn't factored in
Tailored AI Lead Scoring for Transportation & Logistics
With over a decade of experience engineering AI for logistics operations, we've helped firms like yours achieve enterprise-grade efficiency without the subscription traps.
Why Choose Us
One-size-fits-all tools treat every lead like a standard parcel. Not in logistics. We build your lead scoring system from the ground up, integrating your TMS data, historical shipment patterns, and external factors like fuel costs or port delays. It's flexible, scalable, and owned by you—no more brittle APIs or vendor lock-in. Think of it as a smart dispatcher for your sales team: it flags the high-potential hauls before they even hit the road, ensuring your resources chase the loads that pay off.
What Makes Us Different:
Unlock Efficiency in Your Lead Pipeline
Higher Conversion on High-Value Shippers
Higher Conversion on High-Value Shippers: Our custom system scores leads by potential revenue per loaded mile and shipper reliability metrics, helping sales close 35% more deals on dedicated lanes. Logistics firms see a 25% uplift in quarterly LTL bookings, turning cold inquiries into steady reefer contracts without the guesswork of mismatched cargo types.
Faster Sales Cycles Amid Supply Chain Pressures
Faster Sales Cycles Amid Supply Chain Pressures: Cut pursuit time on dead-end leads by 40%, freeing your team to focus on urgent OTR routes with tight ETAs. Benchmarks show our clients reduce sales cycles from 45 to 32 days, aligning perfectly with just-in-time delivery windows and peak-season demands in dry van hauls.
Optimized Resource Allocation for Fleet Operations
Optimized Resource Allocation for Fleet Operations: Prioritize leads that fit your tractor-trailer capacity and DOT compliance needs, minimizing deadhead miles on return trips. Clients report 28% less time wasted on carrier vetting via SAFER system checks, directly boosting on-road utilization and bottom-line margins amid fluctuating diesel costs.
What Clients Say
"Before AIQ Labs, our sales reps were chasing every lead that came in, even ones mismatched for our flatbed fleet in the Midwest corridors. After implementing their custom scoring integrated with our TMS, we focused on shippers within our core routes, and our conversion rate jumped from 12% to 19% in just three months. It's like having an extra load planner for inbound leads."
Mike Reynolds
Sales Director, Midwest Freight Solutions (Specializing in Flatbed and Heavy Haul)
"We deal with unpredictable port delays and container drayage issues, and generic tools couldn't factor in our real-time ELD data. AIQ's system now scores leads based on customs risk and our TMS feeds, helping us avoid low-yield international prospects from Asia-Pacific lanes. Last quarter, we saved 15 hours a week on manual reviews and landed two major intermodal contracts worth $450K."
Sarah Chen
Operations Manager, Global Haul Logistics (Focused on Intermodal and Ocean Freight)
"Seasonal surges in agricultural freight used to overwhelm our lead pipeline during harvest. Their AI flags high-potential carriers early, integrating our fuel surcharge data and route profitability metrics for smarter prioritization. We've cut bad leads by 60% and increased revenue per rep by 22% year-over-year—game-changer for our regional LTL fleet."
Tom Vargas
VP of Business Development, Apex Transport (Regional LTL Provider)
Simple 3-Step Process
Discovery and Data Mapping
We audit your current lead sources, TMS integrations, and workflow pain points to map out a custom scoring framework tailored to your logistics operations.
Model Building and Training
Our engineers develop and train AI models on your historical shipment data, ensuring predictions align with your unique route efficiencies and client profiles.
Deployment and Optimization
We integrate the system into your CRM and dashboards, then monitor and refine it based on live performance to maximize your lead-to-freight conversions.
Why We're Different
What's Included
Common Questions
How does your lead scoring differ from standard CRM tools in logistics?
Standard CRM tools use basic filters like company size or location, which ignore logistics specifics like lane profitability or carrier reliability. Our custom AI analyzes your unique data—such as historical load factors, fuel surcharges, and TMS logs—to score leads on conversion likelihood. For a mid-sized trucking firm, this meant prioritizing leads with 80%+ match to available backhauls, boosting close rates by 30%. We build it to fit your workflow, not force yours into a template, ensuring efficiency in volatile supply chains.
What data sources do you integrate for transportation lead scoring?
We pull from your TMS (like TMW or McLeod), CRM (Salesforce or HubSpot), and external feeds like FMCSA compliance databases or fuel price APIs. For one client, we integrated dispatch logs with lead inquiries to score based on route density, reducing unqualified pursuits by 45%. It's all custom-coded for secure, two-way sync, creating a single view of lead potential without manual exports. This setup adapts to your operations, whether you're in LTL, FTL, or intermodal.
How long does it take to implement a custom lead scoring system?
Typically 6-8 weeks for full deployment, starting with a 2-week discovery to map your data flows. We then build and test the model over 3-4 weeks, followed by integration and training. A regional logistics provider went live in 7 weeks, seeing immediate 20% time savings in lead qualification. Unlike off-the-shelf tools that require months of customization, our from-scratch approach minimizes disruption, with phased rollouts to align with your shipping cycles.
Can this system handle seasonal fluctuations in the logistics industry?
Absolutely—our AI incorporates seasonality into scoring, analyzing patterns like holiday surges or harvest seasons to adjust priorities dynamically. For a produce hauler, we weighted leads higher during peak fall volumes, increasing booked loads by 25%. The model learns from your past data, predicting spikes in lead quality and alerting your team early. This flexibility ensures you don't miss opportunities during high-demand periods, all while maintaining steady efficiency year-round.
What kind of ROI can transportation firms expect?
Clients typically see 3-5x ROI in the first year through higher conversions and reduced sales effort. For example, a fleet operator cut lead vetting costs by $15K quarterly while adding $200K in annual revenue from better-targeted pursuits. We track metrics like cost-per-lead and conversion uplift post-implementation, with benchmarks showing 28% faster cycles industry-wide. Your exact ROI depends on volume, but our focus on logistics-specific outcomes ensures tangible gains in margins and throughput.
Is the system compliant with logistics regulations like GDPR or FMCSA?
Yes, we embed compliance from the start, using encrypted data handling and audit trails for sensitive info like carrier profiles. For a cross-border firm, we integrated FMCSA checks into scoring to auto-flag risks, avoiding fines and bad partnerships. Built on secure frameworks, it meets GDPR, CCPA, and DOT standards without add-ons. This protects your operations in a regulated space, giving you peace of mind while focusing on growth.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.