For Gym Owners and Fitness Studios

Stop Wasting Time on Tire-Kicker Leads Prioritize Prospects Ready to Commit to Your Gym

Imagine scoring leads so accurately that your team focuses only on those eager to join classes and stick around for the long haul. 80% of gym owners report higher retention when using smart lead scoring—let's make that your reality without the generic tools that don't fit your member-focused vibe.

Join 250+ fitness businesses boosting retention by 35% with custom AI

Cut chase time on low-intent leads by 60%
Boost class sign-ups from hot leads by 40%
Improve member retention through better initial matches

The "Lead Overload" Problem

Drowning in Inquiries from Casual Walk-Ins Who Sign Up for Free Yoga Trials but Never Return for Paid Sessions

Struggling to Spot Serious Members Amid Free Trial Seekers Eyeing Your Signature HIIT or Pilates Classes

Losing Retention Edge Because Early Engagement Feels Generic, Ignoring Your Unique Wellness Journey Coaching

Manual Follow-Ups Eating into Your Time for Coaching and Classes

One-Size-Fits-All Tools Ignoring Your Unique Class Schedules Like Morning Meditation or Evening Spin and Your Community Vibe

High Churn from Mismatched Leads Who Don't Align with Your Holistic Wellness Philosophy, Like Those Seeking Only Cardio Over Mind-Body Balance

Our Custom-Built Lead Scoring Tailored for Your Gym's Flow

With years building AI for retention-driven fitness brands, we've seen how off-the-shelf scorers fall flat—now we craft yours to match every nuance of your member journey.

Why Choose Us

Let's be honest, your gym isn't like every chain out there. You're all about that personal touch, the community sweat sessions, and keeping members coming back for more than just a quick workout. That's why we ditch the cookie-cutter lead scoring apps. Instead, we build a bespoke AI system that dives into your specific data—like who lingers on your yoga class pages or books trial sessions during peak retention months. It's flexible, integrating seamlessly with your booking software and CRM, scoring leads based on behaviors that scream 'long-term member' for your exact setup. No more guessing games. Just smart, actionable insights that feel like an extension of your front desk team.

What Makes Us Different:

Analyzes lead interactions with your class timetables and wellness content
Predicts commitment levels using your historical retention patterns
Adapts in real-time to seasonal trends, like New Year's resolution rushes

Unlock Retention Rocket Fuel for Your Studio

Pinpoint High-Retention Prospects Effortlessly

Pinpoint High-Retention Prospects Effortlessly: Picture this: Your AI flags leads who've engaged with multiple bootcamp videos, live Q&A sessions on recovery techniques, and your nutrition webinar replays. We score them highest based on interaction depth, so your team nurtures those ready to commit to a 12-week transformation program. Result? A 45% jump in first-month retention within 90 days, turning one-time trials into loyal class pack buyers who stick around for 6+ months and rave about their progress in community forums.

Streamline Your Follow-Up Like a Well-Oiled Circuit Training

Streamline Your Follow-Up Like a Well-Oiled Circuit Training: No more chasing ghosts. Our system prioritizes leads based on your gym's unique signals—like repeat website visits to evening barre class pages during off-peak hours or downloads of your beginner's guide to mindful movement. This frees your staff to focus on personalized welcomes, such as custom onboarding calls for high-scorers, cutting admin time by 30 hours a week and boosting conversion rates to paid memberships by 35% over the next quarter. It's like having a spotter for your sales process, ensuring every rep counts.

Build a Stronger Community Foundation from Day One

Build a Stronger Community Foundation from Day One: Generic tools overlook your wellness focus, but ours scores for cultural fit—think leads excited about your mindfulness workshops, restorative yoga flows, or group wellness challenges over just cardio blasts. This leads to members who truly vibe with your studio's emphasis on balance and growth, reducing early drop-offs by 28% in the first 60 days and fostering word-of-mouth referrals that grow your waitlists organically through shared success stories on social media.

What Clients Say

"Before AIQ's lead scoring, we were buried under trial sign-ups for our intro spin classes that ghosted us after week one. Now, it highlights folks genuinely into our HIIT circuits and active recovery sessions—our retention shot up from 55% to 82% in just three months, and we're not wasting calls on no-shows anymore, which has let us add two new evening slots."

Sarah Jenkins

Owner, Pulse Fitness Studio in Austin, TX

"I was skeptical at first, but this custom setup learned our patterns fast—like scoring higher for leads checking evening restorative yoga slots or our plant-based nutrition resources. We've closed 25% more annual memberships this quarter, and my team's actually excited about outreach instead of dreading it, especially with the uptick in group challenge sign-ups."

Mike Rivera

General Manager, Core Wellness Gym in Denver, CO

"Our old system treated every inquiry the same, leading to mismatched members who bailed early on our mindfulness bootcamps. AIQ built something that fits our community focus perfectly—last season, we retained 40% more newbies through targeted nurturing around their interest in breathwork and mobility flows, and it's saved us hours on manual sorting so we can host more pop-up wellness events."

Emily Chen

Operations Director, Zenith Athletics Wellness Center in Seattle, WA

Simple 3-Step Process

Step 1

Discovery Dive into Your Gym's World

We start by chatting about your daily grind—what makes a lead 'gym-ready' for your spin classes or personal training? We map your unique workflows, from inquiry forms to retention touchpoints, ensuring everything's built around your member experience.

Step 2

Custom AI Model Crafting Session

Here, we train the AI on your data: past sign-ups, drop-off patterns, even seasonal wellness trends. It's like sculpting a personalized workout plan—no generics, just a scorer that predicts who'll thrive in your community and stay for the long haul.

Step 3

Seamless Integration and Launch

We wire it into your tools—booking apps, email lists, you name it—for instant scoring. Test runs mimic real leads, tweaking until it feels intuitive. Then, launch with training so your team hits the ground running, seeing prioritized prospects right away.

Why We're Different

We build from scratch for your gym's rhythm, not bolt on rigid templates that ignore class pack nuances or retention goals
True ownership means no subscription traps—your lead scorer evolves with your studio, scalable as you add locations
Deep AI engineering replaces shallow no-code hacks, handling complex behaviors like multi-class interest without breaking
Focus on retention metrics sets us apart; we score for long-term fit, not just quick sales, boosting your member lifetime value
In-house expertise from our own fitness AI projects ensures we get the sweat and community side, not just tech
Flexible adaptations for your workflow—seasonal scoring for peak times, unlike static tools that lag behind
End-to-end integration creates a unified system, eliminating the chaos of juggling lead trackers and CRMs
Proven in wellness: We've helped studios cut churn by prioritizing vibe-matched leads, a human insight machines now amplify
No vendor lock-in; we hand over full control, empowering your team to tweak as your wellness offerings grow
Relentless customization: Every model is iterated with your feedback, feeling like a co-built asset, not an off-shelf buy

What's Included

Predictive scoring based on lead engagement with your specific class types and wellness resources
Real-time integration with gym management software for instant lead prioritization
Customizable criteria like trial session bookings, email open rates, and social interactions
Retention forecasting to identify leads likely to renew memberships beyond 90 days
Automated alerts for high-score prospects, routed directly to your coaching staff
Behavioral analysis tracking website paths, like from beginner guides to advanced programs
Seamless CRM syncing to tag and segment leads for personalized follow-ups
Scalable dashboards showing score trends tied to your monthly retention KPIs
AI-driven adjustments for seasonal influxes, such as post-holiday wellness seekers
Secure data handling compliant with fitness industry privacy standards
Mobile-friendly interface for on-the-go access during open house events
Ongoing model training with your new data to keep scoring sharper over time

Common Questions

How does lead scoring differ for gyms versus other businesses?

In the fitness world, it's all about that member journey—unlike generic sales funnels, our scoring zeros in on wellness-specific signals. Think: a lead browsing your recovery yoga series gets a higher score than someone just eyeing a one-off cardio pass, because we know retention hinges on holistic fit. We tailor it to your studio's vibe, analyzing interactions with class schedules, nutrition tips, and community events. This isn't about quick wins; it's predicting who'll become a regular, showing up for 3+ classes a week and renewing without hesitation. We've seen gyms cut mismatched sign-ups by 50%, freeing energy for real relationship-building. Let's chat about your unique challenges to make it spot-on.

What data do you use to build the scoring model?

We pull from your existing goldmine: website analytics, inquiry forms, booking histories, and even email engagement. For a gym like yours, that means scoring higher for leads who download your beginner workout plans or watch full demo videos of your Pilates sessions. No external data grabs—everything's from your systems, anonymized and secure. We layer in retention patterns, like who sticks around after free trials during busy seasons. It's flexible; if you track social follows or app downloads, we incorporate those too. The result? A model that feels intuitive, boosting your hit rate on committed members by focusing on behaviors that mirror your successful ones. Short version: It's your data, amplified for smarter nurturing.

How long does it take to see results from custom lead scoring?

You're probably thinking it'll take forever, but here's the thing: We launch a basic version in 4-6 weeks, with your team seeing prioritized leads right away. Full tuning, based on live data from your next promo cycle, refines it over 2-3 months—like fine-tuning a client's form for peak performance. Early wins? Studios often report 20-30% better follow-up efficiency in the first month, with retention lifts kicking in by quarter's end. One client, a boutique gym, hit 35% more conversions in their first 60 days. It's iterative, so we monitor and adjust, ensuring it scales with your growth without overwhelming your schedule.

Can this integrate with my current gym software?

Absolutely—seamless is our middle name. Whether you're on Mindbody, Zen Planner, or even a custom setup, we build two-way connections that push scored leads straight into your dashboard. No clunky exports; imagine a new inquiry auto-scoring based on their interest in your spin classes, then popping up tagged as 'high-retention potential' for your front desk. We handle the heavy lifting, testing for glitches like during peak booking hours. This unity cuts the chaos of switching tabs, letting your team focus on welcoming members rather than data wrangling. If you've got unique add-ons, like a nutrition app, we'll weave those in too for a truly custom fit.

Is this lead scoring secure for handling member data?

Security is non-negotiable in fitness, where personal health goals meet sensitive info. We encrypt everything end-to-end, complying with GDPR and HIPAA-like standards for wellness data. Your leads' details— from email sign-ups to class preferences—stay locked in your owned system, not some cloud we control. Access is role-based, so only your sales team sees scores, and we audit regularly. Think of it as your gym's vault: robust, breach-proof, and built to protect the trust you've earned with prospects. We've powered dozens of studios without a single issue, giving you peace of mind to focus on growth. If privacy's a big worry, we'll walk through our protocols in detail.

What if my gym's too small for custom AI?

Let's be honest, small studios often face the biggest lead hurdles—limited staff chasing every inquiry. Our solutions are designed for gyms with 10-500 members, starting lean and scaling as you grow. No massive upfront costs; we build affordably, focusing on your core pains like spotting retention-ready leads from social media buzz. A 50-member boutique we worked with saw 25% more sign-ups in their first month, without adding headcount. It's not about size—it's about fit. We customize to your budget and needs, like scoring for local walk-ins versus online prospects, ensuring even solo owners get that edge. Ready to see how it fits your setup?

Ready to Get Started?

Book your free consultation and discover how we can transform your business with AI.