Stop Wasting Time on Low-Quality Leads Prioritize Prospects That Actually Buy
Imagine your sales team focusing only on leads ready to sign contracts for new machinery or bulk orders. No more chasing tire-kickers who ghost after the first quote. Our custom lead scoring cuts through the noise, boosting close rates by 30-50% in just months.
Join 150+ businesses with higher conversion rates
The "Lead Overload" Problem
Chasing unqualified leads from trade shows like CONEXPO and supplier inquiries for small-batch concrete forms
Wasted sales hours on prospects who can't meet your production MOQs for structural steel beams or custom CNC machining runs
Inaccurate scoring ignoring seasonal demand fluctuations in manufacturing cycles, such as peak summer construction booms for HVAC components
Disconnected data between your CRM and shop floor inventory systems tracking raw materials like rebar or aluminum alloys
Over-reliance on gut feel for prioritizing RFQs for custom fabrication jobs that rarely convert to large-scale orders
Missed opportunities from leads buried in email chains about custom parts like precision-machined fittings for pipeline projects
Our Tailored Lead Scoring Solution Built for Your Manufacturing Workflow
We've helped over 50 manufacturing firms ditch generic tools and build AI systems that align with their unique supply chains and sales pipelines
Why Choose Us
Let's be honest, off-the-shelf lead scoring feels like using a one-size-fits-all blueprint on a custom factory build—it just doesn't fit. At AIQ Labs, we craft a bespoke predictive model from the ground up. We dive into your data: past orders for widgets or assemblies, website visits to spec sheets, even interactions from industry webinars. You're probably thinking, 'How does this work for our erratic order volumes?' Here's the thing—we train the AI on your historical RFQ conversions and integrate it seamlessly with tools like your ERP or CRM. No brittle plugins. Just a unified system you own, scoring leads on factors like budget signals, urgency in their inquiries, and fit with your production capacity. It's flexible, scaling as your lines ramp up or diversify.
What Makes Us Different:
Why This Delivers Real ROI for Your Operations
Focus Sales on High-Conversion Leads
Picture this: instead of sifting through dozens of vague inquiries about aluminum extrusions or precast concrete panels, your team zeroes in on those signaling a $50K+ order for site infrastructure. Our system flags them with 85% accuracy, cutting chase time by 40% and lifting quarterly revenue by 25%—field-tested in fabrication shops and construction yards just like yours.
Shorten Your Sales Cycle Dramatically
Manufacturing deals drag on with back-and-forth specs and approvals for things like welded assemblies or modular building components. We build scoring that predicts readiness based on project timelines, routing hot leads to your reps instantly. Clients in heavy equipment manufacturing see cycles drop from 90 days to 45, freeing up bandwidth for actual production planning rather than endless follow-ups on non-viable bids.
Optimize Resource Allocation Across Teams
No more pulling engineers off the line for dead-end RFQs on low-volume sheet metal work or foundation pilings. Our custom setup scores leads by technical fit—factoring in tolerances and material specs—and volume potential, ensuring your quoting team tackles winners first. Result? 30% more efficient use of manpower across welding crews and site estimators, directly hitting your ROI targets without extra hires in a tight labor market.
What Clients Say
"Before AIQ, we were drowning in leads from our annual CONEXPO booth—half were small contractors asking for tiny runs of custom rebar we couldn't touch due to our 5-ton MOQ. Their custom scoring now prioritizes serious OEM inquiries for structural components, and we've closed three $200K deals in the last six months that we'd have missed otherwise. It's like having a smart filter on our shop floor chaos, especially during peak building season."
Mike Harlan
Sales Director, Precision Parts Manufacturing
"Our old system scored everyone the same, ignoring how seasonal auto parts demand spikes in Q3 for heavy machinery frames. AIQ built something that looks at our ERP data from inventory of galvanized steel and flags leads ready for bulk orders. Sales time down 35% over the past year, and we're hitting targets without burning out the welding team during overtime crunches. Solid work."
Sarah Kline
Operations Manager, Midwest Steel Fabricators Inc.
"I was skeptical about AI in our conservative industry, but after integrating their lead scorer with our CRM for tracking injection-molded parts inquiries, it's transformed how we handle supplier outreach responses for commercial building projects. No more guessing on which plastic molding RFQs are worth the quote effort—conversions up 28% year-over-year on orders over 10K units, and it's all ours, no subscriptions eating into margins."
Tom Reyes
VP of Business Development, Apex Modular Components
Simple 3-Step Process
Discovery and Data Mapping
We start by auditing your current lead flow—from website forms to trade show scans—mapping it to your manufacturing specifics like order histories and production constraints. This ensures the AI understands your world, not some generic setup.
Custom Model Building and Training
Next, we engineer the predictive model using your data, training it on real scenarios like high-volume machinery bids. It's iterative—we tweak until it nails 90% accuracy on your test leads, all while keeping it flexible for future expansions.
Integration and Launch
Finally, we wire it into your workflow, creating dashboards for your sales floor and auto-alerts for hot prospects. We train your team, monitor performance for the first month, and hand over full ownership—no ongoing fees, just your powerful, custom tool.
Why We're Different
What's Included
Common Questions
How does your lead scoring handle the unique challenges of manufacturing sales cycles?
Manufacturing sales aren't linear—they involve long RFQs, approvals, and seasonal rushes. We design the AI to account for this by training on your historical data, like past deals for custom assemblies or machinery upgrades. For instance, it weighs factors such as inquiry depth (e.g., detailed BOM requests) and timing against your production calendar. Unlike generic tools that treat all leads equally, ours flags prospects showing budget signals early, helping you prioritize without guesswork. We've seen clients reduce dead-end pursuits by 50%, letting sales focus on closable opportunities. It's all custom, so we adapt it to your workflow, whether you're in discrete or process manufacturing.
What data sources do you use to build the scoring model?
We pull from wherever your leads live—your CRM for interaction history, website analytics for page views on technical specs, and even ERP for order patterns. Think emails about steel grades or downloads of tolerance charts; we analyze those behaviors. If you have trade show data or supplier portals, that's gold too. The key is integration without disruption—we connect securely, creating a unified view. No need for manual exports. For a mid-sized fabricator we worked with, this meant scoring based on 18 months of RFQ data, boosting accuracy from 60% to 92%. It's tailored, so we only use what fits your operations.
How long does it take to see results from your custom lead scoring?
You're probably thinking it'll take forever to train. Not with us. Discovery and build take 4-6 weeks, depending on data complexity. Then, we launch with pilot scoring on live leads, monitoring for two weeks before full rollout. Most clients see initial wins—like 20-30% better prioritization—in the first month, with full ROI kicking in by quarter two. One auto parts maker reported 35% shorter cycles after 90 days, as reps chased fewer low-ball inquiries. We include training and tweaks to ensure quick adoption, all while you own the system for ongoing gains.
Is this lead scoring system scalable for growing manufacturers?
Absolutely—it's built to expand with you. Starting with core data like lead behaviors and conversions, the AI learns as your volume grows, handling spikes from new product launches or expo seasons without hiccups. We use robust frameworks that scale computationally, so whether you're at 100 leads a month or 1,000, it performs. A client scaling from 50 to 200 employees integrated it seamlessly, adding factors like international shipping queries. No vendor lock-in; you control the backend, and we can enhance it for new channels like LinkedIn outreach. It's like reinforcing your factory foundation—solid for today and tomorrow.
How do you ensure the AI understands our industry's nuances, like supply chain volatility?
We don't assume; we immerse. Our team maps your specific pain points—think raw material price swings or delayed supplier quotes—into the model during discovery. By feeding it your data on past disruptions (e.g., leads that converted despite backlogs), the AI adjusts scores dynamically. For example, it might deprioritize inquiries during peak alloy shortages. We've done this for electronics assemblers facing chip famines, resulting in 25% higher close rates by focusing on resilient prospects. It's collaborative—we iterate with your input, ensuring it's field-tested for real manufacturing grit, not theoretical fluff.
What's the difference between your solution and off-the-shelf lead scoring tools?
Off-the-shelf options are like prefab sheds—quick but flimsy for your custom needs. They use blanket algorithms ignoring manufacturing specifics, like MOQ viability or technical spec fits, leading to false positives that waste your quoting team's time. Our bespoke system is engineered for you: custom code integrates deeply with your tools, scoring on proprietary factors like production lead times or industry benchmarks. You own it outright, avoiding monthly fees that add up. A tooling company switched to us and saw 40% ROI in year one, ditching the generic noise for targeted precision that aligns with their workflow.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.