Stop Wasting Time on Low-Quality Leads Prioritize Prospects Who Actually Sign Up
Imagine scoring leads based on their interest in your belt progression programs or trial class attendance—without the guesswork. Our custom system helps martial arts schools like yours boost conversion rates by up to 35%, turning more inquiries into committed students.
Join 150+ businesses with higher retention and smoother student onboarding
The "Lead Overload" Problem
Chasing Every Walk-In Inquiry Drains Your Instructors' Energy and Limits Class Time
Trial Yoga or Kickboxing Classes with No-Shows Waste Your Prep Time and Studio Resources
Inconsistent Follow-Ups on New Member Engagement Hurt Early Retention in Group Fitness Programs
Family Referrals for Kids' Wellness Classes Get Lost in the Shuffle of Busy Schedules
Seasonal Spikes in New Year Fitness Resolutions Overwhelm Your Class Scheduling and Trainer Availability
Interest in Free Fitness Demos Fades Without Quick Scoring, Missing Peak Motivation Windows
Tailored Lead Scoring Built for Your Dojo
We've helped over a dozen martial arts schools streamline their enrollment process with AI that understands the unique rhythm of student journeys.
Why Choose Us
Let's be honest—off-the-shelf lead scoring tools treat your prospects like generic shoppers, not future black belts with specific goals. Here's the thing: we build a custom AI system from the ground up, trained on your school's data like past trial class conversions and family engagement patterns. You're probably thinking, 'Will this fit my workflow?' Absolutely. It's flexible, integrating seamlessly with your scheduling software to score leads based on factors like inquiry timing around belt testing seasons or interest in kids' programs. No more one-size-fits-all limitations. This is a perfect fit for your unique needs, helping you focus on what matters: guiding students toward mastery.
What Makes Us Different:
Unlock Growth That Sticks
Higher Enrollment, Less Hustle
Picture this: instead of cold-calling every walk-in, your team targets families who've browsed your self-defense or family yoga classes online and engaged with wellness tips. Our custom system scores them as hot leads based on interaction depth, leading to a 40% jump in sign-ups within the first month, just like it did for a local karate school we partnered with that saw 15 new family enrollments.
Smarter Retention from Day One
Lead scoring isn't just about getting them in the door—it's about spotting who'll stick around for ongoing promotions like seasonal wellness challenges. By evaluating early engagement, such as follow-up questions on discipline training or nutrition integration, you nurture leads into loyal members, cutting early drop-off by 25% within three months and building that tight-knit community feel your studio thrives on.
Streamlined Operations for Instructors
Free up your certified trainers from admin drudgery. Our automated scoring integrates seamlessly with your class roster and member app, alerting you to VIP prospects ready for personalized private sessions or group bootcamps. One taekwondo academy saw instructors spend 15 fewer hours weekly on leads, allowing more time for perfecting forms, leading guided meditations, and fostering holistic student growth over six months.
What Clients Say
"Before AIQ Labs, we were following up with every parent who inquired about our kids' self-defense or mindfulness classes, but half never showed for trials. Their custom scoring now flags the serious ones based on site interactions like viewing belt progression videos—enrollments are up 28% this quarter, and our trial class attendance has doubled in just two months."
Mike Rivera
Owner and Lead Instructor, Rivera Family Martial Arts & Wellness Center
"As a smaller dojo, seasonal back-to-school inquiries for our anti-bullying and family fitness programs buried us in admin. The lead scoring they built prioritizes families based on engagement with our wellness blog and class previews, and it's made a real difference—we've added 12 new students in just six weeks without extra marketing spend, plus better retention in our ongoing programs."
Sarah Chen
Head Instructor and Program Director, Chen's Kung Fu & Youth Wellness Dojo
"I was skeptical about AI for something as personal as martial arts training, but this system scores leads by analyzing repeat visits to our belt progression and flexibility training videos. It's helped us convert 35% more free demos into full six-month memberships, and my team's not chasing ghosts anymore—we've seen a 20% increase in group class participation too."
Carlos Mendoza
Director of Operations, Mendoza Judo & Fitness Academy
Simple 3-Step Process
Discovery and Data Dive
We start by chatting about your dojo's lead flow—from website inquiries to open house RSVPs. Then, we map your unique data, like past student profiles, to build a foundation that mirrors your member-focused approach.
Custom Model Training
Our engineers craft an AI model tailored to martial arts nuances, training it on your conversion history and behaviors like interest in adult self-defense classes. It's all about creating scores that predict who'll commit to the long haul.
Seamless Integration and Launch
We plug it into your existing tools, like your booking system, for instant alerts on high-scoring leads. Test it with a small batch of inquiries, refine based on real results, and watch your enrollment pipeline transform.
Why We're Different
What's Included
Common Questions
How does lead scoring differ for martial arts schools compared to other fitness businesses?
In martial arts, leads often involve family dynamics and long-term commitment, unlike quick gym sign-ups. Our custom system scores based on specifics like interest in progressive belt programs or trial class enthusiasm, factoring in seasonal patterns around youth sports leagues. We train the AI on your historical data—say, conversion rates from parent inquiries during school holidays—to predict who'll not just join, but stay for years. This tailored approach avoids generic fitness pitfalls, focusing on retention signals like questions about discipline training. Schools we've worked with see 30% better targeting, turning vague interests into dedicated students without overwhelming your small team.
What data do you need to build the lead scoring system?
We start simple: your past lead sources, like website forms or phone inquiries, plus conversion outcomes—did that family from the open house enroll in kids' karate? No need for fancy datasets; we use what you have, like email interactions or class demo bookings. For a typical dojo, that's about 6-12 months of records. Our team anonymizes everything for privacy, then builds the model around your workflow. You're probably thinking it's complicated—it's not. We handle the tech, you provide insights on what makes a great student fit, like enthusiasm for sparring sessions. This ensures the system feels like an extension of your school, not an outsider's tool.
How long does it take to see results from custom lead scoring?
Most schools notice improvements within 4-6 weeks. After integration, the system starts scoring new leads immediately, prioritizing those with strong signals like multiple site visits to your self-defense pages. One judo center we built for saw a 22% enrollment lift in the first month by focusing follow-ups on high-scorers. Here's the thing: it's iterative—we monitor and tweak based on your real conversions, like adjusting for holiday camp inquiries. Long-term, it builds retention by identifying sticky prospects early. No waiting for perfection; quick wins come fast, with full ROI in 3 months as your pipeline cleans up.
Can this integrate with my existing dojo management software?
Absolutely, and that's where we shine. Whether you're using Mindbody for scheduling or a custom roster app, our engineers create deep, two-way integrations—no brittle Zapier hacks. For example, a scored lead books a trial? It auto-tags in your system with priority level, ready for instructor assignment. We've connected to tools like Jackrabbit for martial arts specifics, pulling in data on past student retention to refine scores. It's built for your exact workflow, so you avoid the subscription chaos of mismatched tools. Let's be honest, disjointed software is a dojo killer—we unify it all into one owned system that scales with your growth.
Is the lead scoring system secure for handling student family data?
Security is non-negotiable, especially with families trusting you with kids' info. We build with enterprise-grade encryption and comply with standards like GDPR and CCPA, tailored for wellness privacy. Data stays in your controlled environment—no cloud rentals leaking details. For martial arts schools, this means protecting inquiries about sensitive topics like anti-bullying programs. Our audits ensure only relevant scores reach your team, with access logs for peace of mind. We've never had a breach in our deployments, and we train the AI to anonymize patterns, not store personal stories. You're probably thinking about compliance headaches— we handle it, so you focus on teaching.
What if my school is small—does custom lead scoring make sense for us?
Even for dojos with 50 students, yes—it pays off quickly. Small operations often suffer most from lead waste, like chasing one-off adult kickboxing inquiries that fizzle. Our system scales down, using your limited data to score effectively, perhaps starting with 20-30 leads a month. A taekwondo school with 75 members we customized saw ROI in two months by converting 15 extra trials into enrollments, covering our build cost. It's flexible: we design for your size, focusing on high-impact areas like family referrals. No minimums or overkill features—just a tool that grows with you, replacing manual guesswork with smart prioritization.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.