Stop Wasting Time on Low-Quality Leads Prioritize Prospects That Actually Convert
Imagine your sales team focusing only on fabricators who need custom steel beams right now, not chasing tire-kickers. Our custom AI lead scoring boosts close rates by 30% and slashes follow-up time by 40% hours per week.
Join 150+ businesses with streamlined sales pipelines
The "Lead Overload" Problem
Chasing bids from fabrication shops with no real capacity for your custom structural steel components
Wasting days on prospects who can't handle your material specs, like A36 steel tolerances or ±0.005-inch precision
Struggling to prioritize leads during peak fabrication seasons when shop floors are slammed with high-volume pipe spooling jobs
Dealing with inconsistent lead quality from trade shows like FABTECH and supplier referrals for sheet metal work
Losing deals to competitors because your team can't quickly spot high-intent inquiries for precision TIG welding jobs on pressure vessels
Manual sorting of RFQs that don't match your multi-axis CNC machining capabilities for custom aluminum extrusions, eating into quoting time
Our Tailored Lead Scoring Solution Built for Metal Fabricators
We've engineered AI systems for fabrication shops just like yours, integrating with tools like Epicor and JobBOSS to score leads based on real shop-floor realities.
Why Choose Us
Let's be honest, off-the-shelf lead scoring tools treat every lead like a generic widget. But in metal fabrication, it's all about the details—material grades, project timelines, and shop capacity. We build a custom AI model from the ground up, trained on your historical data: past wins on aluminum extrusions, losses on mismatched tolerances, even seasonal spikes in structural steel demand. You're probably thinking, 'How does this fit my workflow?' It plugs right into your CRM or ERP, scoring leads in real-time so your estimators focus on RFQs that align with your bending and welding strengths. No more one-size-fits-all nonsense. This is flexible, scalable, and owned by you—not some rented SaaS.
What Makes Us Different:
Why This Transforms Your Sales Pipeline
Skyrocket Close Rates on Matched Projects
Skyrocket Close Rates on Matched Projects: Picture this: instead of quoting every RFQ for custom brackets, your team zeroes in on leads ready for 500-unit runs in 304 stainless steel with AWS D1.1 welding standards. We've seen fabricators boost conversions by 35% in just 6 months, turning more shop time into billable hours without expanding the sales crew.
Reclaim Hours from Lead Chasing
Reclaim Hours from Lead Chasing: No more sifting through emails from prospects who can't meet your 4-week lead times for laser-cut parts. Our system auto-scores based on intent signals—like downloading your ASME welding certs—freeing up 15-20 hours weekly for actual relationship-building and deal-closing on repeat fabrication contracts.
Align Leads with Your Fabrication Expertise
Align Leads with Your Fabrication Expertise: Tailored scoring flags opportunities that fit your 5-axis CNC router and waterjet cutter capabilities for tolerances under 0.010 inches, reducing no-go quotes by 45%. It's like having a digital estimator that knows your shop's limits inside out, ensuring every pursuit—like modular steel assemblies—drives ROI.
What Clients Say
"Before AIQ's scoring, we were quoting jobs for shops that couldn't handle our precision plasma cuts on galvanized steel—lost weeks every month chasing dead ends. Now, it's all high-fit leads, and our estimators closed three big structural steel beam deals in Q2 alone, up from one last year, adding $250K to our pipeline."
Mike Rivera
Sales Manager at Precision Fab Works, a structural steel fabricator in Texas
"Integrated this right into our JobBOSS setup, and it's a game-changer for sorting RFQs during rush season for architectural aluminum facades. Cut our chase time in half, and we're hitting 28% more conversions on those parts without hiring extra help—saved us from overtime chaos last fall."
Sarah Chen
Operations Director at Metro Metal Crafters, specializing in custom metal enclosures
"Honest talk: we tried a generic tool, but it didn't get our submerged arc welding specialties for heavy plate work. AIQ built something custom that scores based on past project data from our ERP system—landed a $150K contract last month for offshore platform components from a lead we would've overlooked at a supplier expo."
Tom Hargrove
Owner of Apex Fabrication Solutions, a welding contractor for industrial construction
Simple 3-Step Process
Discovery and Data Mapping
We dive into your past leads, win rates, and shop metrics—like average turnaround on sheet metal jobs—to map what makes a winner in your world.
Custom Model Build and Integration
Our engineers craft the AI scoring engine, wiring it into your ERP or CRM for seamless, real-time updates on lead quality without disrupting your quoting flow.
Testing, Launch, and Optimization
We run pilots on live leads, tweak based on your feedback—like prioritizing tolerance specs—and scale it up, monitoring to keep scores sharp as your fabrication lines evolve.
Why We're Different
What's Included
Common Questions
How does your lead scoring differ from standard CRM tools for metal fab?
Standard CRM tools give you basic filters, like company size, but they miss the nuances of our industry—think scoring a lead higher if they've viewed your page on TIG welding tolerances. We build a custom AI that learns from your data: past RFQs, win patterns, even shop floor bottlenecks. For instance, it might flag a prospect inquiring about 4140 steel alloys because your history shows 80% close rates there. Integrated directly with your quoting software, it saves estimators from manual triage. We've helped shops like yours cut unqualified pursuits by 50%, focusing efforts where they count. It's not plug-and-play; it's precision-engineered for your workflow, ensuring every score drives real ROI without the fluff.
What data do you need to build the scoring model?
We start with what you already have: historical leads from your CRM, closed deals with details like project type (e.g., custom enclosures vs. structural components), and any notes on why wins or losses happened—maybe a mismatch in lead times. No need for fancy datasets; even six months of RFQ logs works. We'll map it to fab-specific signals, like interest in your plasma cutting services. Our process includes a quick audit to identify gaps, then we enrich anonymously if needed. Privacy is key—we build on your secure systems. One client shared just their Epicor exports, and we had a prototype scoring model live in two weeks, already prioritizing leads that fit their CNC capabilities perfectly.
How long does it take to see results from custom lead scoring?
You're probably thinking it'll take forever, but here's the thing: we aim for a working prototype in 4-6 weeks, with full integration by month two. Early wins kick in fast—our fab clients report 20-30% better lead quality in the first quarter, like fewer quotes for jobs outside their 0.005-inch tolerance range. It's iterative: we test on live leads, refine based on your feedback, and monitor close rates. For a mid-sized shop, that meant jumping from 15% to 28% conversions in three months, all while reclaiming sales time for high-value pursuits. Short answer? Measurable impact before your next bidding cycle, tailored to keep your pipeline flowing without overwhelming your team.
Can this integrate with our existing fabrication software?
Absolutely, and that's where we shine. Whether you're on JobBOSS, Epicor, or even custom ERP, we engineer deep, two-way integrations—no brittle APIs that break during updates. For example, scored leads flow straight into your quoting module, auto-populating fields like material specs and urgency. We've hooked this up for shops using disparate tools, creating a unified view so your team sees a lead's score alongside shop capacity. It's custom-built to avoid data silos, reducing errors in handoffs from sales to production. One partner integrated with their inventory system, so high-score leads trigger material checks instantly. Flexible, reliable, and owned by you— no more juggling disconnected apps.
What if our lead sources change, like new trade show partnerships?
Our system is designed to adapt, not stagnate. When you add sources—like leads from FABTECH or a new supplier portal—we retrain the model with fresh data, weighting new signals like event attendance or referral types. It's flexible: quick tweaks take days, not months. For instance, if trade show leads spike in intent for sheet metal work, we adjust scores to reflect that, ensuring your team prioritizes accordingly. We've supported shops through expansions, maintaining 95% accuracy post-changes. You own the backend, so updates align with your evolving needs—think seasonal shifts in demand for HVAC components. No vendor approvals needed; it's your tool, evolving with your business.
Is this scalable as our fabrication shop grows?
Yes, built for growth from the start. We use robust frameworks that handle 10 leads a day or 1,000, scaling with your shop's expansion—say, adding a second shift or new laser lines. The AI model learns continuously, improving accuracy as your data grows, without performance lags. Clients scaling from 50 to 200 employees saw no downtime; scores just got smarter, factoring in broader project types like aerospace parts. It's production-ready, with auto-optimizations for volume spikes during construction booms. ROI scales too: what starts as 25% efficiency gains compounds to full pipeline overhauls. We're builders, so we future-proof it for your trajectory, not cap it at SMB limits.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.