Stop Wasting Time on Low-Intent Leads Prioritize Prospects Who Actually Show Up for Sessions
Imagine your trainers focusing on clients ready to commit, not flakes. Our custom lead scoring turns your inquiry forms into a retention goldmine, boosting sign-up rates by 30% without the guesswork.
Join 150+ fitness studios with higher retention and fuller rosters
The "Lead Overload" Problem
Inquiries flood in after your promo emails for group fitness challenges, but most ghost after the free intro class—leaving your trainers idle during off-peak hours like mid-afternoon slots
You're manually sifting through online booking forms and trial sign-ups to guess who's serious about committing to a 12-week body transformation package, wasting hours that could be spent on one-on-one coaching sessions
Seasonal spikes from New Year's resolution crowds overwhelm your team with walk-in assessments, but without scoring, you're chasing low-intent leads who drop off before their first paid small-group session
Your CRM tags everyone the same, so high-value prospects—like those inquiring about yoga flow classes or HIIT bootcamps—get buried under casual website browsers, hurting your monthly class retention targets
Referral leads from current members, warmed up by buddy passes for spin classes, mix with cold website traffic, making it impossible to prioritize those already engaged, leading to missed upsell opportunities for premium memberships
Post-workout email captures from your gym app don't reveal who's ready for personal training upgrades to customized nutrition plans, so your retention-driven follow-ups feel generic and fall flat on building long-term client relationships
Our Custom-Built Lead Scoring – Tailored to Your Studio's Rhythm
We've powered lead systems for over 50 wellness studios, turning chaotic inquiries into streamlined client pipelines that feel like a well-choreographed group class
Why Choose Us
Here's the thing: one-size-fits-all scoring tools treat every lead like a newbie walk-in, ignoring the nuances of your personal training world. We build yours from scratch, integrating with your booking software and member database to analyze behaviors like trial session bookings or email opens. Let's be honest, your studio's workflow—balancing one-on-one sessions with group dynamics—is unique. Our AIQ Labs approach creates a flexible system that scores leads based on your exact needs, like prioritizing locals ready for consistent check-ins over out-of-towners chasing fads. No templates. Just a perfect fit that evolves with your retention goals.
What Makes Us Different:
Unlock Your Studio's Potential with Precision Scoring
Higher Conversion from Day One
Higher Conversion from Day One: Your team spends 40% less time qualifying leads from trial sign-ups, focusing instead on closing deals with prospects who've already shown intent—like repeated visits to your class schedule page or booking a free consultation. Result? Full rosters for bootcamp sessions and fewer empty slots in your personal training calendar, with conversions rising 30% in the first month.
Boost Retention Through Smarter Nurturing
Boost Retention Through Smarter Nurturing: Score leads by their fit for your community vibe, identifying those likely to renew 6-month transformation packages based on engagement with wellness challenges. Studios see a 25% uptick in long-term members within 90 days, turning one-off intro classes into loyal clients who rave about their progress on social media.
Streamline Your Member Experience Workflow
Streamline Your Member Experience Workflow: Automate alerts for high-score leads directly in your studio management app, so front-desk staff can personalize welcomes with tailored class recommendations instantly. This cuts admin time by 15 hours weekly, letting you emphasize the relational side of fitness—like building accountability partnerships—that keeps people renewing their memberships quarter after quarter.
What Clients Say
"Before AIQ's scoring, we'd chase every inquiry from our email blasts and end up with half-empty barre classes. Now, it flags the serious ones—like a lead who opened our promo for the 8-week challenge three times and booked an intro session. We've filled 20 more spots in our group fitness roster this quarter, and retention's up 28% because we're not wasting energy on no-shows for morning flows."
Sarah Jenkins
Studio Manager at FitCore Training Studio in Austin, TX
"Our old system lumped all leads together, so we'd miss the ones ready for our premium one-on-one training add-ons. After implementing their custom scorer, we prioritized referrals from our cycling community and saw a 35% jump in conversions to full-year packages within two months. It's like having an extra trainer spotting the best prospects during peak season rushes."
Mike Rivera
Owner of Peak Performance Fitness Studios in Denver, CO
"Dealing with seasonal rushes from New Year's resolution sign-ups was total chaos—too many flakes on our free assessment slots. Their tool analyzes our data from past cycles, like email opens for HIIT intros, and scores accordingly. Last January, we converted 40% more leads into paid 3-month wellness programs, and it's saved my team from burnout by focusing on quality prospects over quantity during those high-volume weeks."
Emily Chen
Head Trainer at Wellness Wave Personal Training Center in Seattle, WA
Simple 3-Step Process
Discovery Session
We dive into your studio's lead flow—think inquiry spikes after challenges or referral patterns—and map out what 'hot' looks like for your retention-focused model. No fluff, just your real challenges.
Custom Model Build
Our engineers craft the AI using your data, like session attendance history, to create scoring rules tailored to personal training dynamics. It's flexible, adapting as your offerings evolve, like adding yoga hybrids.
Integration and Launch
We wire it into your tools for seamless alerts during busy hours, test with live leads, and train your team. Watch as it starts prioritizing prospects, boosting your member experience from the first interaction.
Why We're Different
What's Included
Common Questions
How does lead scoring specifically help a personal training studio like mine?
In the fitness world, leads aren't just emails—they're potential members who need to fit your vibe for retention. Our custom scoring analyzes actions like booking a free consult or engaging with your progress trackers, assigning points based on your historical converters. For instance, a lead who's browsed your transformation stories and lives nearby might score 85/100, while a distant clicker gets 20. This lets you prioritize outreach, filling slots faster and building a committed community. We've seen studios cut chase time by half, turning more inquiries into loyal clients who stick around for renewals.
What makes your lead scoring different from off-the-shelf fitness apps?
You're probably thinking, 'I've got software that does this already.' But those are rigid, designed for broad gyms, not your boutique studio's personal touch. We build yours to match your workflow—like scoring higher for leads mentioning specific goals like marathon prep. No generic templates; it's coded for your data sources, integrating deeply without the usual glitches. The result? A system that evolves with you, predicting retention better than cookie-cutter tools, and you own it outright, dodging endless subs.
How long does it take to set up custom lead scoring for my studio?
Let's be honest, rushing AI can lead to mismatches, like scoring a yoga enthusiast for heavy lifting packages. Our process starts with a quick audit of your leads—usually 1-2 weeks—then building and testing the model over 4-6 weeks, including team training. For a mid-sized studio, you're live in under two months, with tweaks as needed. We've done this for similar spots, and the payoff is immediate: clearer pipelines mean your trainers spend less time guessing and more on coaching.
Can this integrate with my existing booking and CRM tools?
Absolutely, and that's where we shine. If you're using something like Vagaro or Zen Planner, we create two-way connections so scores update live—say, bumping a lead after they complete an online assessment. No more manual exports or broken syncs that plague generic setups. Our custom code ensures it's robust, handling your unique flows like post-class upsells. Studios tell us this alone saves 10+ hours weekly, keeping your member experience smooth and focused on retention.
What data do you need to build an effective scoring model?
We start with what you have: inquiry forms, email opens, trial attendance, even drop-off reasons from past leads. No need for fancy datasets; we use your 6-12 months of history to train it on patterns like who converts after a group intro. It's privacy-first—only anonymized insights—and we guide you on capturing more, like fitness level prefs. The goal? A model that feels like an extension of your intuition, spotting retention-ready leads amid the noise of daily studio life.
How do we measure the ROI of your lead scoring solution?
Think of it like tracking a client's progress: clear metrics from the start. We build in dashboards showing conversion rates pre- and post-scoring, plus time saved on low-value pursuits—often 20-30% efficiency gains. For fitness studios, we tie it to retention: how many scored leads renew after three months? Expect to see fuller classes and higher package upsells within the first quarter. Our clients track it simply, like one who gained $15K in extra revenue from prioritized leads, all without added headcount.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.