Stop Wasting Time on Low-Quality Media Leads Prioritize Prospects That Convert to Long-Term Clients
In the fast-paced world of public relations, 80% of leads never materialize into billable engagements—our custom AI lead scoring identifies the top 20% worth your expertise.
Join 150+ agencies with 35% higher client acquisition rates
The "Lead Overload" Problem
Overwhelmed by Irrelevant Media Pitches from Journalists Seeking Coverage in Non-Core Verticals Like Consumer Goods
Struggling to Differentiate Between One-Off Queries and Repeat Business Opportunities
Losing Billable Hours Chasing PR Leads That Don't Align with Client Verticals Such as Financial Services or Healthcare
Inaccurate Scoring Leading to Missed High-Value Brand Partnerships
Fragmented Data Across Pitch Tools Like Cision and CRM Systems Like Salesforce Hindering Relationship Insights for Ongoing Client Retainers
Seasonal Press Surges from Events Like CES Burying True Engagement Signals from Key Influencers in B2B Tech Verticals
Tailored Lead Scoring Built for Your PR Workflow
With over a decade architecting AI for client-focused firms, we've empowered 150+ agencies to transform lead chaos into strategic wins.
Why Choose Us
Generic scoring tools treat every lead like a commodity. Not in PR, where relationships are the currency. We build a bespoke AI system that learns your agency's unique signals—from journalist interaction history to vertical expertise matches. Short on time? It integrates seamlessly with your CRM and pitch trackers. The result: a predictive engine that surfaces leads primed for six-figure retainers, not fleeting mentions.
What Makes Us Different:
Unlock Precision in Your Lead Pipeline
Accelerate Client Wins by 40%
Accelerate Client Wins by 40%: Imagine your PR team focusing solely on leads with a 70%+ conversion probability in sectors like fintech. Our system analyzes behavioral data like journalist article shares and response patterns to past pitches, delivering a 40% uplift in signed retainers—proven across 50 PR firms we've partnered with, including boutique agencies securing Fortune 500 clients within 90 days.
Reduce Qualification Time from Days to Minutes
Reduce Qualification Time from Days to Minutes: No more sifting through hundreds of daily inbox pings from media monitoring alerts. The AI flags high-potential leads instantly based on vertical alignment and engagement history, freeing account directors for strategy sessions on retainer expansions. Agencies report reclaiming 25 hours weekly, directly boosting billable utilization rates to 85% during peak campaign seasons.
Strengthen Long-Term Relationship Forecasting
Strengthen Long-Term Relationship Forecasting: PR thrives on trust, not transactions. Our model predicts repeat business by scoring loyalty signals, like follow-up interview requests and co-branded content opportunities. This has helped firms like yours secure 30% more multi-year contracts in advisory services, turning one-off placements into enduring partnerships valued at over $1M annually.
What Clients Say
"Before AIQ Labs, we were drowning in journalist queries from mismatched verticals—half were dead ends in consumer media. Their custom scorer now prioritizes leads that align with our enterprise tech clients, and we've closed three major retainers in the last quarter alone, adding $450K in annual revenue from ongoing advisory work."
Sarah Jenkins
VP of Client Services, Horizon PR Group
"I was skeptical about AI in PR, but this system changed everything. It scored a seemingly low-lead from a mid-tier business outlet as high-value based on our historical pitch data in healthcare, leading to a viral campaign that landed us two referrals and a six-figure retainer. Implementation took just three weeks with minimal disruption to our team."
Mike Rivera
Managing Partner, Apex Communications Agency
"Our team used to spend Fridays qualifying leads manually across scattered media lists. Now, the AI handles it seamlessly, integrating with our CRM, and we've seen a 28% drop in no-shows for client pitches during Q4 surges. It's like having an extra strategist on staff without the headcount, allowing us to focus on high-value brand storytelling."
Emily Chen
Senior Media Strategist, Vanguard Media Partners
Simple 3-Step Process
Discovery and Data Mapping
We audit your existing lead sources, from Cision alerts to CRM notes, to understand your PR-specific signals. This ensures the model captures nuances like influencer affinity and campaign alignment.
Custom Model Development
Our engineers build and train the AI on your historical data, incorporating PR benchmarks like response rates and placement values. Testing refines accuracy to 85%+ for your workflow.
Seamless Integration and Launch
We deploy the system into your daily tools, with a unified dashboard for scoring visibility. Ongoing optimization keeps it sharp as your client roster evolves.
Why We're Different
What's Included
Common Questions
How does your lead scoring differ from standard CRM tools for PR firms?
Unlike basic CRM filters that rely on static fields like company size, our custom AI delves into PR-specific dynamics—such as a journalist's past coverage of your verticals or their response patterns to similar pitches. We train the model on your agency's data, achieving 85% accuracy in predicting retainer conversions. This isn't plug-and-play; it's a tailored engine that learns from your successful placements, reducing false positives by 50%. For example, it can flag a mid-level editor with high engagement potential over a big-name outlet with low interaction history, directly addressing the relationship-focused nature of PR.
What data sources do you use to build the scoring model?
We start with your internal goldmine: CRM records, email histories, pitch trackers, and past campaign outcomes. Externally, we incorporate media database signals like publication reach and journalist beats, all while ensuring GDPR compliance. No generic datasets here—everything is mapped to your workflow. The process involves a two-week discovery where we identify key predictors, such as follow-up interview rates or social shares, then build a model that updates in real-time. This approach has helped agencies uncover hidden patterns, like seasonal spikes in tech PR leads, boosting their pipeline efficiency by 35%.
How long does it take to implement a custom lead scoring system?
From kickoff to live deployment, expect 6-8 weeks for a full custom build, depending on your data complexity. Week one is discovery: auditing your tools and defining success metrics. Weeks two to four focus on model training and testing against your historical leads. Integration follows, seamlessly linking to your CRM without disrupting daily operations. We include a pilot phase with your team to tweak scores before full rollout. Post-launch, we provide two months of support to hit 90% adoption. Agencies often see ROI in the first month, with one client reporting a 25% faster close on their first scored lead batch.
Can the system handle the variability of PR campaigns, like crisis vs. proactive?
Absolutely—flexibility is core to our design. We create modular scoring rules that adapt to campaign types: high-urgency for crisis PR, where speed trumps volume, versus nuanced relationship-building for ongoing media relations. Parameters adjust dynamically, factoring in elements like deadline sensitivity or stakeholder involvement. For instance, during a product launch, it prioritizes leads with rapid response histories; in crisis mode, it emphasizes trusted outlets. This customization has enabled firms to maintain 40% higher engagement rates across diverse scenarios, ensuring your AI evolves with the unpredictable rhythm of PR work.
What if our lead volume fluctuates with industry events?
Our architecture is built for scalability, handling spikes from events like CES or earnings seasons without performance dips. Using cloud-based processing, it scales automatically to manage thousands of leads daily. During quieter periods, it refines models with lighter loads for even better accuracy. We've stress-tested this with PR clients facing 300% volume surges, maintaining sub-second scoring times. Plus, predictive caching anticipates event-driven influxes based on your calendar integrations. This reliability means your team stays ahead, turning event chaos into opportunity without tech breakdowns.
How do you ensure the AI respects client confidentiality in scoring?
Security is non-negotiable in PR, where sensitive info drives relationships. We employ end-to-end encryption for all data in transit and at rest, with role-based access controls limiting visibility to authorized users. Models are trained on anonymized datasets, stripping PII while preserving scoring utility. Compliance with standards like SOC 2 and client NDAs is baked in from day one. For example, when scoring a lead tied to a confidential campaign, the system flags it for human review without exposing details. Our track record includes zero breaches across 150+ deployments, giving agencies peace of mind to focus on strategy.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.