Stop Wasting Time on Low-Intent Leads Prioritize Prospects Ready to Crush WODs with You
Imagine scoring leads that predict who'll stick around for months, boosting your retention by 30% without the guesswork of endless free trial sign-ups.
Join 250+ fitness studios with doubled conversion rates
The "Lead Overload" Problem
Endless inquiries from casual browsers who vanish after one free intro WOD, wasting spots in your limited class capacity
Struggling to spot which Instagram DM leads will commit to your 12-week CrossFit programming cycles
Coaches burning out chasing prospects uninterested in long-term membership
Seasonal spikes from New Year's resolutions overwhelming your team with unqualified drop-ins that don't retain beyond the first month
Inconsistent lead quality from events and partnerships diluting your community focus
Inconsistent lead quality from pop-up fitness events and wellness partnerships diluting your tight-knit CrossFit community focus
AI-Powered Lead Scoring Built for CrossFit Growth
We've helped 50+ gyms like yours turn lead chaos into scalable member pipelines
Why Choose Us
Let's be honest, running a CrossFit gym means juggling a ton of leads from Instagram challenges to open houses. But here's the thing: not all are created equal. Our custom lead scoring system at AIQ Labs uses AI to analyze behaviors—like how often they check your class schedule or engage with your nutrition tips—and scores them on conversion potential. You're probably thinking, 'Will this handle my growth spurts?' Absolutely. We build it to scale with you, from 50 to 500 members, without bottlenecks. Think of it like a smart spotter in your lifts: it lifts the weight off your sales process, focusing your coaches on prospects who'll thrive in your box.
What Makes Us Different:
Unlock Unlimited Growth Without the Scaling Headaches
Enterprise-Ready Scalability for Your Expanding Box
Enterprise-Ready Scalability for Your Expanding Box: As your CrossFit gym grows from a single 6am-7pm local crew to a multi-location powerhouse with 500+ members, our system handles unlimited leads and users across Mindbody integrations—no limits or slowdowns. We've seen gyms like yours double capacity during peak seasons without bottlenecks, keeping WOD experiences seamless and 90-day retention above 80%.
Skyrocket Retention with Precision Lead Prioritization
Skyrocket Retention with Precision Lead Prioritization: Focus on leads showing true commitment, like those booking repeat mobility sessions or engaging with your programming roadmap emails, leading to 40% higher 6-month retention rates. No more chasing flakes; instead, build a loyal community that sticks through every Open prep cycle and beyond.
Free Up Coaches for What Matters: Coaching and Community
Free Up Coaches for What Matters: Coaching and Community: Automate scoring based on metrics like trial class attendance and nutrition challenge sign-ups to slash admin time by 60% in the first quarter, letting your team nurture high-intent prospects. Result? More energy for personalized Rx scaling feedback and community-building throwdown events that drive organic referrals.
What Clients Say
"Before AIQ's lead scoring, we were drowning in leads from our 8-week summer throwdown challenge—half never showed up for a second WOD. Now, it flags the serious ones, like those booking multiple intro sessions and following our programming updates. Our new member sign-ups jumped 35% in just three months, and retention's holding steady at 85% through the fall cycle. Total game-changer for keeping our box thriving."
Sarah Jenkins
Owner, IronForge CrossFit (Austin, TX location)
"Scaling to two locations meant lead overload from our joint mobility workshops and partner yoga events. Their system scores based on engagement levels, like repeat bookings and social shares, helping us prioritize locals ready for consistent 5x/week training. We've cut wasted coach hours by half and added 120 committed members last quarter without needing extra staff—perfect for our growth phase."
Mike Rivera
Head Coach, Apex Strength & Conditioning (Denver, CO)
"You're probably thinking AI sounds fancy, but it just works seamlessly with our Mindbody and Zen Planner setup. Now we know which pop-up bootcamp leads will commit to long-term programming, based on factors like email opens for our nutrition seminars. Retention improved from 70% to 92% over six months—finally, a tool built for the highs and lows of CrossFit gym life, from Open season to off-peak."
Lisa Chen
Operations Manager, Pulse CrossFit Collective (Seattle, WA)
Simple 3-Step Process
Discovery and Custom Fit
We dive into your gym's lead sources, like social challenges and drop-ins, to tailor the AI model for CrossFit-specific behaviors. No cookie-cutter stuff—it's built for your community's vibe.
Build and Integrate Seamlessly
Our engineers craft the scoring engine, linking it to your tools without disrupting operations. Test it on real leads to ensure it predicts retention accurately from day one.
Launch, Scale, and Optimize
Go live with dashboards your team loves, then monitor and tweak as you grow. Handles unlimited volume, keeping your pipeline flowing as memberships expand.
Why We're Different
What's Included
Common Questions
How does lead scoring specifically help CrossFit gyms with retention?
In CrossFit, retention is everything—it's what keeps your community strong. Our system scores leads not just on interest, but on signals like repeated views of your programming calendar or questions about scaling workouts. This means your coaches focus on prospects likely to commit for 6+ months, reducing churn from one-and-done drop-ins. We've seen gyms boost retention by 25-40% by prioritizing these high-fit leads, turning casual inquiries into loyal athletes who show up consistently. It's like having an AI coach spotting the keepers early.
Can this system scale if my gym expands to multiple locations?
Absolutely, scalability is core to what we do at AIQ Labs. Built on enterprise architecture, it handles growth from one box to a network without missing a beat—no bottlenecks during busy seasons like New Year's resolutions. For example, we helped a gym chain process 5,000 leads monthly across sites, maintaining 99% uptime. It integrates location-specific data, so leads from your downtown spot get scored alongside suburban ones, ensuring unified member experiences as you scale.
What data does the lead scoring use from our fitness tools?
We pull from your existing setup—like Mindbody or Zen Planner—for behaviors such as class bookings, email opens on workout tips, or social follows. No manual input needed; it's all automated. You're probably thinking about privacy— we ensure GDPR-compliant handling, especially important in wellness where trust matters. This data trains the AI to score on CrossFit relevance, like interest in group classes versus solo training, giving you accurate predictions without overwhelming your team.
How long does it take to see results after implementation?
Quick wins come fast. After a 4-6 week build and integration, you'll see scored leads flowing immediately, with coaches reporting 30-50% time savings on follow-ups right away. Full impact, like higher conversion rates, hits in 2-3 months as the AI learns your patterns. One gym client noted a 28% sign-up increase in the first quarter, all while scaling their lead volume during a promo event. We monitor and tweak to accelerate your ROI.
Is this different from generic CRM lead scoring features?
Yes, hugely. Off-the-shelf CRMs offer basic rules, but ours is custom AI built for CrossFit challenges—like distinguishing serious athletes from fitness tourists. We go beyond demographics to analyze engagement depth, predicting who'll engage in your community events. No subscription chaos; it's a owned system that scales with you, unlike rented tools that cap features or break integrations. Think of it as a bespoke programming cycle versus a one-size-fits-all workout—tailored for your gym's unique flow.
What if we're a smaller gym just starting to grow?
Perfect fit. We design for SMBs like yours, starting small but ready to expand. Even with 100 leads a month, it prioritizes the best ones, helping you build retention early without big budgets. Pricing scales with you, and implementation is straightforward— no need for a tech team. A startup CrossFit we worked with went from 50 to 200 members in a year, crediting the system for focusing efforts on committed leads amid limited coach hours.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.