Stop Wasting Hours on Manual Marketing Tasks While Your Shop Floor Keeps Running Hot
Imagine reclaiming 15-20 hours per week from scattered follow-ups and tracking leads across job sites and suppliers. Our custom AI marketing automation turns that chaos into streamlined workflows, delivering 3x ROI in the first quarter by focusing on what matters: landing more fabrication contracts without the spreadsheet grind.
Join 250+ businesses with automated efficiency gains
The "Fragmented Outreach" Problem
Chasing Leads Across Dusty Job Sites, CAD Files, and Scattered Spreadsheets
Wasted Time Crafting Custom Quotes for Every Steel Beam or HVAC Component Inquiry
Manual Follow-Ups Lost in the Noise of Production Schedules and Welding Timelines
Struggling to Target Niche Suppliers for Structural Steel Amid Supply Chain Delays
Overloaded Email Inboxes from Uncoordinated Bids on Commercial Framing Projects
Missed Opportunities from Inconsistent Branding on Custom Fabrication Proposals and Blueprints
Our Custom AI Marketing Automation for Fabrication Shops
We've engineered solutions for fabrication shops just like yours, integrating AI with your CAD software and CRM to eliminate the guesswork in client outreach.
Why Choose Us
Let's be honest, running a custom fabrication shop means juggling blueprints, welders, and client demands all day. You're probably thinking, 'Marketing? That's the last thing I need on my plate.' But here's the thing: without automation, you're leaking time and money on repetitive tasks that pull you away from the shop floor. At AIQ Labs, we build a tailored AI system from the ground up. It learns your workflows—scanning incoming RFQs, personalizing pitches for steel suppliers or architectural firms, and even predicting the best times to follow up based on project timelines. No off-the-shelf templates. Just a seamless engine that owns your marketing data, cutting out the subscription mess and delivering real efficiency. Picture this: an automated sequence that turns a site visit inquiry into a quoted job without you lifting a finger. That's the power of our field-tested approach.
What Makes Us Different:
Unlock Time Savings That Fuel Your Growth
Reclaim 15+ Hours Weekly on Manual Tasks
Reclaim 15+ Hours Weekly on Manual Tasks: Gone are the days of manually logging supplier interactions for rebar deliveries or chasing down bid responses on concrete pours. Our AI automates lead nurturing, sending targeted updates on your custom precast concrete capabilities right when prospects need them during peak building seasons. Shops we've worked with report a 40% drop in admin time, letting foremen focus on precision rebar tying instead of emails. That's like adding an extra crane operator to your crew without the payroll hit, all within the first quarter of implementation.
Achieve 3-5x ROI Through Smarter Lead Conversion
Achieve 3-5x ROI Through Smarter Lead Conversion: Efficiency isn't just about speed—it's about results. By scoring leads based on past structural steel projects and regional building code trends, our system prioritizes high-value opportunities, like repeat orders from general contractors for modular assemblies. One client saw their conversion rate jump from 15% to 45% in six months, translating to an extra $200K in annual revenue from secured high-rise subcontracts. Quantifiable wins that justify every penny, with payback often in under 90 days.
Boost Productivity with Workflow Integration
Boost Productivity with Workflow Integration: Your shop's rhythm is unique—rushed deadlines for site installations, seasonal surges in custom millwork orders. We build automation that syncs with it, pulling data from ERP systems tracking lumber inventory to craft timely promotions for framers. This isn't vague productivity; it's a 25% uplift in team output over three months, as marketing tasks run autonomously, reducing errors in quote follow-ups for roofing components and keeping your pipeline flowing like a well-oiled CNC router.
What Clients Say
"Before AIQ, we were drowning in follow-up emails for every structural steel beam quote after site walkthroughs. Now, the system auto-sends personalized recaps with CAD attachments right after meetings, and we've cut our sales cycle from 45 days to 22. Landed two big commercial high-rise jobs last quarter because of it—real game-changer for our small crew during the busy summer build season."
Mike Rivera
Shop Manager, Precision Weld Fab Inc., specializing in structural steel for commercial builds
"I thought marketing automation was for big manufacturers, not our 30-person shop handling aluminum extrusions for curtain walls. But after AIQ customized it to track leads from architects on facade projects, we're saving about 12 hours a week on manual outreach. Responses from design firms are up 60%, and no more missed bids during the spring construction rush. Wish we'd done this sooner to avoid last year's supply delays."
Sarah Chen
Operations Lead, Metro Custom Metals LLC, focused on aluminum components for building envelopes
"The manual tracking of supplier outreach for forged fittings was killing us—spreadsheets everywhere amid volatile steel prices. Their AI now handles it all, integrating with our ERP for accurate inventory-tied pitches on piping systems. ROI kicked in month two with a 35% increase in repeat orders from plumbing contractors, adding $150K to our pipeline without extra hires."
Tom Hargrove
Owner, ForgeLine Fabrications Co., experts in custom metal forgings for industrial plumbing
Simple 3-Step Process
Discovery and Mapping
We dive into your shop's daily grind—reviewing how leads come in from trade shows, RFPs, or referrals. Then, we blueprint a custom automation that fits like a perfect jig, ensuring every workflow aligns with your fabrication realities.
AI Build and Integration
Our engineers code your system from scratch, weaving in AI to handle personalization and timing. We connect it to your existing tools, like QuickBooks for bid tracking or AutoCAD for spec-based outreach, testing rigorously to avoid any production disruptions.
Launch and Optimization
Go live with full support, then monitor performance like a hawk on a crane. We tweak based on real data—say, adjusting for seasonal slowdowns—delivering ongoing ROI reports so you see the time savings and wins stacking up.
Why We're Different
What's Included
Common Questions
How does this automation handle our variable project timelines in fabrication?
In custom fabrication, timelines can shift with material delays or client changes—that's why we design the AI to adapt dynamically. It analyzes your historical data from past jobs, like steel delivery lags, to schedule outreach at optimal times. For instance, if a lead's RFP aligns with your welding capacity, it auto-triggers a tailored proposal. We've seen shops reduce follow-up delays by 50%, ensuring no opportunity slips through the cracks. It's all custom-built to your workflow, with ongoing tweaks based on performance data, so it evolves as your shop does. No rigid schedules here; just smart, responsive efficiency that saves you hours and boosts close rates.
Will this integrate with our existing shop management software?
Absolutely, integration is our bread and butter. Whether you're using something like JobBOSS or Epicor for tracking fabrication orders, we create deep, two-way API connections that pull in real-time data—like current inventory levels for aluminum extrusions—directly into your marketing automations. This means personalized emails that reference exact specs without manual input. One fabrication client integrated with their ERP in under two weeks, eliminating data entry errors that used to cost them 5-10 hours weekly. We handle the heavy lifting, testing everything to ensure it runs smoothly alongside your production line, without any downtime.
What's the typical ROI timeline for a shop like ours?
For custom fabrication shops, ROI hits fast because we target high-impact areas like lead conversion. Most clients see measurable savings—around 15 hours per week on manual tasks—within the first month, with full ROI (often 3x or more) by quarter two as automated campaigns land bigger contracts. Take a recent partner: they automated supplier outreach and saw a 40% uptick in responses, adding $150K in revenue over six months. We provide clear metrics from day one, tracking everything from time saved to deals closed, so you know exactly how it's paying off. It's practical, ROI-driven, and built to scale with your operations.
Do I need an in-house tech team to maintain this?
Nope, that's the beauty of our approach—we build it so you own a self-sustaining system without needing developers on payroll. Once deployed, the AI handles updates and optimizations autonomously, like refining lead scores based on new fabrication trends. We include easy-to-use dashboards for your team to monitor and adjust basics, such as campaign triggers for seasonal work. For anything deeper, our support team steps in, but 90% of clients manage it solo after handover. It's like having a reliable CNC operator who runs without constant oversight, freeing you to focus on the shop floor rather than tech headaches.
How is this different from off-the-shelf marketing tools?
Off-the-shelf tools are like generic jigs—they might fit loosely but break under the pressure of a custom fabrication workflow. Our solution is engineered specifically for your shop: it understands nuances like tying marketing to material specs or construction timelines, not just generic emails. We ditch the subscription model for full ownership, avoiding brittle integrations that fail during busy periods. Clients switching from tools like HubSpot report 60% less maintenance time and better results, because it's custom-coded to eliminate waste, like auto-filtering low-quality leads from trade directories. It's field-tested for manufacturing realities, delivering real efficiency without the ongoing costs.
Can it help with targeting niche clients in construction?
Yes, and it's a standout feature for fabrication shops. Our AI enriches leads by scraping targeted sources—like architectural firms or contractors needing custom metalwork—and scores them based on fit, such as past projects involving similar alloys. It then automates outreach with personalized content, like 'Based on your recent high-rise bid, here's how our precision welding can meet your specs.' This has helped shops increase qualified leads by 35%, focusing efforts on high-ROI opportunities instead of spraying generic messages. We tailor it to your niche, ensuring every touchpoint resonates with construction pros facing the same supply challenges you do.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.