For Metal Fabrication Companies

Stop Losing Hours Chasing Leads on the Shop Floor Automate Your Marketing to Focus on What Matters: Building Precision Parts

Imagine reclaiming 15-20 hours per week from manual lead tracking and email follow-ups, turning that time into real ROI with targeted campaigns that land high-value contracts for your fabrication shop.

Join 250+ businesses with streamlined operations and boosted revenue

Cut manual email tasks by 80%, freeing your team for fabrication deadlines
Generate 30% more qualified leads from RFQs without extra headcount
Track campaign ROI in real-time, just like monitoring weld quality

The "Fragmented Outreach" Problem

Juggling RFQs for Custom Steel Beams and Manual Follow-Ups Drains Your Welders' Time on the Shop Floor

Inconsistent Emails to Steel Suppliers Miss Out on Bulk Orders for Rebar and Structural Plates

Tracking Lead Sources from Construction Trade Shows Feels Like Botched Inventory Audits for HVAC Components

Seasonal Demand Spikes for Roofing Materials Overwhelm Your Marketing Without Automation

Wasted Ad Spend on Low-Quality Prospects for Pipe Fitting Suppliers Eats Into Raw Material Costs Like Aluminum Alloys

Disconnected Tools Between CRM and Shop Floor Software Like AutoCAD Slow Quote Responses for Custom Ductwork

Our Custom AI Marketing Automation: Built for Your Fabrication Workflow

We've helped metal shops like yours integrate AI directly into daily operations, drawing from field-tested solutions that handle everything from RFQ tracking to personalized supplier outreach.

Why Choose Us

Let's be honest, running a metal fabrication business means your days are packed with press brake setups and quality checks—not endless email threads. Here's the thing: our custom-built AI system at AIQ Labs replaces that chaos with a unified platform tailored to your exact needs. We engineer it from the ground up, connecting your CRM, inventory logs, and project bids into one seamless flow. No more subscription overload or brittle no-code hacks. You're probably thinking, 'Will this fit my shop's rhythm?' Absolutely—we map it to your workflow, automating lead nurturing for custom parts inquiries while you focus on production runs. It's like having a digital foreman that handles the marketing grunt work, ensuring every campaign drives ROI without pulling your team off the floor.

What Makes Us Different:

AI-driven personalization for emails targeting architects needing structural steel
Automated RFQ follow-ups that sync with your shop calendar to avoid bottlenecks
Real-time analytics dashboard showing lead conversion rates tied to fabrication capacity

Unlock Time Savings and ROI That Scale with Your Shop

Save 15+ Hours Weekly on Manual Outreach

Save 15+ Hours Weekly on Manual Outreach: Your sales lead no longer spends afternoons chasing unresponsive prospects for welded railings. Our AI handles personalized follow-ups for custom metal orders, like reminding engineers about their bracket prototypes within 24 hours. This boosts productivity, letting your team hit fabrication quotas faster and reduce overtime costs by 25% in the first quarter.

Achieve 3x ROI on Marketing Spend

Achieve 3x ROI on Marketing Spend: Track every dollar from trade show leads on precast concrete forms to closed contracts for stainless steel components. We build in efficiency gains, like auto-segmenting hot prospects based on past orders for bridge girders, turning vague inquiries into firm bids within two weeks. Shops see efficiency jumps of 40%, directly padding your bottom line without extra hires over six months.

Boost Lead Quality by 50% with Smart Targeting

Boost Lead Quality by 50% with Smart Targeting: No more wasting time on low-fit suppliers for scaffold rentals. Our system analyzes fabrication specs and market trends to prioritize leads ready for large-scale runs, like automotive stamping dies, cutting sales cycle from 60 to 30 days. This delivers measurable cost reductions in marketing overhead by 35% annually.

What Clients Say

"Before AIQ Labs, my team was buried in emails trying to follow up on sheet metal RFQs for structural frames—it was eating into our production schedule and delaying crane installations. Now, the automation handles it all, and we've landed two big contracts for commercial builds in the last quarter without adding staff. Saved us about 12 hours a week, easy, letting us focus on welding precision."

Mike Harlan

Operations Manager, Precision Weld Fab Inc., a Denver-based steel fabrication shop

"I was skeptical about AI for marketing in fabrication, but their custom setup integrated right with our ERP for tracking aluminum extrusion leads from plumbing fixture projects. ROI kicked in fast—our ad spend dropped 30% while inquiries for custom profiles rose 45% in three months. It's like the system knows our shop better than we do sometimes, streamlining supplier bids."

Sarah Kline

Owner, Metro Metalworks LLC, specializing in architectural metalwork in Chicago

"Dealing with seasonal rushes for structural I-beams meant manual lists that always got messed up during peak highway projects. AIQ built us a tailored automation that nurtures leads automatically, and we've seen a steady 25% uptick in conversions for load-bearing components over six months. No more late nights sorting prospects—we're closing deals faster than ever."

Tom Rivera

Sales Director, Apex Steel Fabricators, a Texas firm focused on infrastructure steel

Simple 3-Step Process

Step 1

Discovery and Workflow Mapping

We dive into your shop's specifics—like how you handle CNC routing bids and supplier outreach—to design a custom blueprint that fits seamlessly, eliminating guesswork from day one.

Step 2

AI System Build and Integration

Our engineers code your unified platform, linking it to tools like your quoting software for automated campaigns that feel like an extension of your fabrication process—no fragile add-ons here.

Step 3

Testing, Launch, and Optimization

We run field tests on real leads, like mock RFQ responses, then launch with ongoing tweaks to ensure it's boosting your ROI, much like fine-tuning a lathe for precision cuts.

Why We're Different

We build everything custom from code, not just assemble rented tools, so your marketing automation owns its future without subscription traps that nickel-and-dime fabrication margins.
Our solutions are production-ready for shop floors, meaning they scale with your growth—like expanding from prototypes to full runs—unlike no-code setups that crumble under real volume.
We eliminate integration nightmares by creating deep, two-way connections to your ERP and CRM, ensuring data flows as smoothly as molten metal in a pour, preventing costly delays.
Focus on true ownership: You get a unified digital asset tailored to metal fab challenges, not a patchwork that leaves you dependent on third-party updates and fees.
Field-tested for ROI-driven industries—we've engineered systems that handle volatile material pricing and tight deadlines, delivering measurable efficiency without the fluff.
No superficial automations; our AI learns your workflow over time, adapting to shifts like new alloy specs, so it evolves with your business rather than forcing you to adapt.
We prioritize quantifiable wins, like hours saved per shift, because we understand fab shops can't afford vague promises—it's all about bottom-line impact on your P&L.
Born from our own frustrations with fragmented tools, we design for durability, ensuring your system withstands the rigors of daily operations like a well-forged component.
Comprehensive dashboards give you shop-floor insights into marketing performance, tying leads directly to production capacity for smarter resource allocation.
Ongoing support from true engineers, not support tickets, means quick fixes for any hiccups, keeping your automation humming like a reliable conveyor line.

What's Included

AI-powered lead scoring based on fabrication project complexity and past order history
Automated email sequences for RFQ nurturing, customized to metal type and tolerances
Seamless integration with shop management software for real-time bid tracking
Personalized content generation for trade show follow-ups and supplier pitches
Predictive analytics for demand forecasting on custom parts marketing campaigns
Unified dashboard monitoring campaign ROI alongside production metrics
Auto-enrichment of leads from industry directories like metal supplier databases
Compliance-ready automations for B2B contracts in regulated fabrication sectors
Voice-enabled AI for quick lead qualification during busy shop hours
Scalable workflows that grow with your capacity, from small runs to high-volume orders
Data security layers built for sensitive blueprints and client specs
Custom reporting on time savings, like hours reclaimed from manual prospecting

Common Questions

How does this automation handle the unique cycles in metal fabrication, like seasonal construction booms?

Great question—metal fab has those predictable rushes, right? Our custom AI is built to anticipate them by analyzing your historical data, like past steel beam orders during building seasons. We set up automated campaigns that ramp up outreach to architects and contractors months in advance, personalizing messages based on project timelines. For instance, it could trigger emails highlighting your quick-turn capabilities for urgent site needs. This not only saves your team from scrambling but also boosts lead volume by 40% during peaks, all while integrating with your production schedule to avoid overload. We've seen shops cut response times on RFQs by half this way, turning potential bottlenecks into revenue streams. It's all tailored—no one-size-fits-all here.

Will this replace our existing CRM, or just add more tools to manage?

You're probably thinking about avoiding more chaos, and we get that. Our approach doesn't replace your CRM; it enhances it by building a custom layer on top. We integrate deeply with whatever you're using—say, for tracking aluminum fabrication leads—so data flows automatically without manual entry. Think of it as reinforcing your current setup, like adding stronger welds to an existing frame. No new subscriptions or logins to juggle; everything unifies into one dashboard you own. Shops we've worked with report ditching 3-4 disconnected apps, saving $500+ monthly. We start with a workflow audit to ensure it slots right in, minimizing disruption while maximizing efficiency for your quoting process.

What kind of ROI can a mid-sized fab shop expect from this?

Let's be honest, ROI is king in manufacturing. For a typical 50-employee metal shop, we target 3-5x returns within the first year by slashing manual marketing time and improving lead quality. Picture this: automating follow-ups on custom plate work inquiries could reclaim 15 hours weekly from your sales folks, redirecting that to closing deals. One client saw their cost per lead drop from $150 to $45 after we tuned campaigns to high-value sectors like aerospace components. We track it all—conversion rates, time saved, revenue from nurtured leads—via a custom dashboard. It's practical, field-tested math: less waste on bad prospects means more budget for materials. Your exact ROI depends on your volume, but we baseline it during discovery to hit those numbers.

How secure is this for handling sensitive client designs in marketing?

Security is non-negotiable in fab, especially with proprietary specs for things like machined housings. We build your system with end-to-end encryption and role-based access, ensuring only authorized eyes see client data. It's compliant with standards like ISO 9001, which many shops already follow. Unlike off-the-shelf tools, our custom code lets us audit and fortify exactly where you need—like anonymizing blueprints in outreach emails. We've integrated this for shops dealing with defense contracts, where one breach could cost millions. Regular penetration testing and data backups keep it robust. Bottom line: your marketing automation is as secure as your shop floor vaults, giving you peace of mind to automate without worry.

Can this scale if my fabrication business grows into new markets, like offshore suppliers?

Absolutely, scalability is baked in from the start. We design the AI to expand with you—for example, if you're eyeing international steel sourcing, it can adapt campaigns to target global prospects with localized content, like metric tolerances for European clients. Short punchy growth? It handles increased lead volume without slowing down, processing thousands of RFQs seamlessly. Longer term, as you add lines for titanium parts, we modularize the system so new features plug in effortlessly, no full rebuilds. Clients who've scaled from regional to national report zero downtime during expansions, with efficiency gains holding steady at 30-40%. We monitor and optimize quarterly, ensuring it grows as tough and adaptable as your fabrication process itself.

What's the timeline to get this up and running for our shop?

We keep it straightforward—no endless delays. For most metal fab setups, discovery and build take 4-6 weeks, depending on your current tools. Week one: We map your workflow, chatting about pain points like delayed punch press quotes. Weeks two to four: Coding and integration, testing on sample leads for things like galvanized steel campaigns. Final week: Launch with training, so your team jumps right in. It's faster than a custom jig setup because we focus on your core needs only. Post-launch, we tweak for a month to fine-tune ROI metrics. Shops often see initial wins, like automated emails firing off, within two weeks of kickoff. Honest talk: If your data's organized, we can shave it to three weeks.

Ready to Get Started?

Book your free consultation and discover how we can transform your business with AI.