Stop Losing Roofing Jobs to Manual Follow-Ups Automate Your Marketing Pipeline and Reclaim 15+ Hours Weekly
In the competitive home services arena, roofers waste an average of 18 hours per week on disjointed marketing tasks—from chasing storm-damaged leads to nurturing homeowner inquiries. Our custom AIQ Labs marketing automation replaces that chaos with a tailored system, delivering 3x faster lead response and proven ROI of 4:1 within the first quarter.
Join 250+ businesses with streamlined operations and doubled lead conversions
The "Fragmented Lead Chase" Problem
Manually Chasing Hailstorm Leads: Spending Hours Sifting Through Weather Alerts and Phone Inquiries After Every Major Event
Drowning in Unqualified Inquiries for Roof Repairs Without Automated Scoring for Urgency Like Leaking Shingles or Wind Damage
Disconnected Scheduling Between Marketing Outreach and Crew Availability
Forgotten Follow-Ups on Free Roof Inspection Requests After Initial Calls, Resulting in Lost Opportunities for Gutter or Flashing Upgrades
Inefficient Manual Targeting of Neighborhoods with High Risk of Seasonal Damage from Ice Dams or Fallen Branches
Manual, Generic Email Blasts to Past Clients Ignoring Specifics Like Asphalt Shingle Warranties or Tile Roof Maintenance Needs
Our Custom AI-Driven Marketing Automation for Roofers
With over a decade building enterprise-grade systems for service pros, AIQ Labs delivers proven, scalable solutions that integrate seamlessly into your roofing operations.
Why Choose Us
We craft a bespoke marketing automation engine tailored to your roofing workflow. No off-the-shelf templates here. Starting from your CRM and local weather data feeds, our AI identifies high-potential leads—like post-hailstorm neighborhoods—and automates personalized outreach. Think of it as a vigilant foreman who never sleeps, routing qualified inquiries directly to your foremen's calendars while tracking every shingle replacement opportunity. This isn't just software; it's your owned digital asset, reducing dependency on fragile third-party tools and ensuring your business scales with every roof you repair.
What Makes Us Different:
Unlock Time and Revenue Gains Tailored to Your Roofing Business
Reclaim 15-20 Hours Weekly on Lead Management
Reclaim 15-20 Hours Weekly on Lead Management: Post-storm manual lead chasing for hail or wind damage disrupts crew schedules. Our system automates weather API integrations to identify impacted zip codes, auto-generates SMS alerts for emergency shingle repairs, and qualifies leads by damage severity. Roofers report 15 hours saved weekly, enabling 25% more installations like metal roofing retrofits, equivalent to an extra crew member without added payroll costs.
Achieve 4:1 ROI Through Precision Lead Nurturing
Achieve 4:1 ROI Through Precision Lead Nurturing: Blanket emails ignore homeowner pain points like aging asphalt shingles. Our AI analyzes interaction history to send tailored sequences, such as warranty reminders for slate roofs or seasonal checks for flat roofs. Benchmarks show conversions rising from 12% to 35% within 90 days, with one client gaining $150K in revenue from automated drip campaigns that mimic personalized estimator outreach.
Streamline Scheduling and Reduce No-Shows by 40%
Streamline Scheduling and Reduce No-Shows by 40%: Syncing marketing leads for roof tarping or inspection bookings with variable crew availability causes chaos. Our automation integrates with tools like Jobber or Housecall Pro, auto-filling calendars and sending text confirmations with prep instructions for attic access. This prevents overlaps on flashing jobs and slashes no-shows by 40% in the first quarter, freeing teams for high-value tasks like underlayment installations.
What Clients Say
"Before AIQ Labs, Fridays were lost to manually pulling leads from weather radar apps and sorting voicemails after hail events—it was total disarray. Now, the system scans for hail in our 10-mile radius and auto-emails offers for free asphalt shingle inspections. We've secured 12 additional storm repair jobs this quarter, and my office team enjoys actual weekends without overtime."
Mike Harlan
Owner, Harlan Roofing Services, Denver, CO
"I doubted AI for our five-person crew handling residential re-roofs, but it synced with our Housecall Pro app in under 24 hours. It now nurtures website leads for cedar shake replacements without any manual input, converting browsers to contracts. We've saved roughly 10 hours weekly on follow-ups, boosting our close rate from 20% to 38% over the last two months."
Sarah Lopez
Operations Manager, Apex Roof Pros, Austin, TX
"Running email campaigns for fall leaf-induced gutter clogs alongside roof maintenance was eroding our profits. AIQ's tool now crafts personalized alerts for seamless gutter-roof bundle services based on our CRM data for past tile roof clients. It's halved our ad budget while securing three repeat commercial flat roof contracts we nearly overlooked last season."
Tom Reilly
Founder, Reilly Roofing Co., Seattle, WA
Simple 3-Step Process
Discovery and Workflow Mapping
We dive into your roofing operations—analyzing lead sources, crew calendars, and pain points like post-storm rushes—to blueprint a system molded to your exact needs.
Custom AI Build and Integration
Our engineers construct your owned automation platform, weaving in AI for lead scoring and personalization, tested rigorously against real roofing scenarios like asphalt vs. tile jobs.
Deployment, Training, and Optimization
We launch with hands-on training for your team, then monitor performance—tweaking for metrics like lead-to-bid ratios—to ensure seamless efficiency from day one.
Why We're Different
What's Included
Common Questions
How does this marketing automation handle the unpredictability of weather-driven roofing leads?
Weather is the heartbeat of roofing, so we integrate real-time feeds from sources like NOAA directly into your system. The AI scans for events like hailstorms in your service area, then automatically triggers targeted campaigns—such as SMS alerts for free damage assessments—to homeowners in affected ZIP codes. This isn't reactive; it's proactive, scoring leads by severity and routing high-priority ones to your foremen. Roofers we've partnered with see a 50% uptick in storm-related bookings because the system acts faster than manual checks, saving you from sifting through irrelevant alerts. We customize thresholds based on your historical data, ensuring it fits your workflow without overwhelming your team during peak seasons.
What makes your solution different from generic tools like Mailchimp for roofers?
Generic platforms are like using a hammer for every job—they work for basic emails but crumble under roofing's specifics, like integrating lead data from weather apps or scheduling around crew downtime. AIQ Labs builds a custom, owned system that unifies everything: AI analyzes your past jobs to personalize messages (e.g., 'Based on your 2015 shingle install, here's a maintenance offer'), syncs with tools like ServiceTitan, and provides dashboards tailored to metrics like cost-per-lead for repairs. No more juggling subscriptions; you own a scalable asset that evolves with your business, delivering 3-4x the engagement of off-the-shelf options. Our clients avoid the 20% failure rate of mismatched tools, focusing instead on what they do best: fixing roofs.
How much time can I really save with this automation in my daily operations?
For roofers, time lost to manual marketing is brutal—think hours daily on follow-ups or sorting inquiries amid job site chaos. Our system automates 80% of that: leads from your site or ads flow into AI-scored queues, with auto-responses and scheduling nudges. Expect to save 15-20 hours weekly; one client cut their admin from 25 hours to 8 by automating post-inspection nurtures. It's not just quantity—productivity boosts come from focusing on high-value tasks, like quoting complex slate roofs, while the AI handles the grunt work. We measure this during onboarding, tailoring to your volume, and track ROI through reduced no-shows and faster closes, often hitting breakeven in under 90 days.
Is this system secure for handling sensitive client data like home addresses and roof specs?
Security is non-negotiable in home services, where you're dealing with homeowner details and job histories. We architect your system with enterprise-grade encryption, compliant with standards like SOC 2 and HIPAA where applicable for property data. Custom access controls ensure only authorized crew members see lead info, and we build in audit logs for every interaction—like a digital chain of custody for inspection reports. Unlike cloud-based generics prone to breaches, our owned solutions run on secure, private infrastructures you control. We've stress-tested for roofing's high-stakes environment, preventing data silos that lead to errors in quoting. Clients appreciate the peace of mind, especially when automating outreach to neighborhoods with privacy concerns.
How do you ensure the automation aligns with our unique roofing workflow?
Every roofing business has its quirks—maybe you specialize in commercial flat roofs or residential solar integrations. We start with a deep-dive audit of your processes, mapping how leads enter (e.g., from Google ads on 'leaky roof repair') and flow to jobs. Then, our team codes a bespoke workflow: AI that flags urgent tarping needs, integrates with your inventory for material quotes, and even predicts slow seasons for maintenance campaigns. No cookie-cutter setups; it's iteratively built with your input, tested on sample leads like a recent storm batch. This customization drives 40% higher efficiency than templates, as seen in our deployments. Post-launch, we optimize based on your data, ensuring it scales as you add crews or expand services.
What kind of ROI can a mid-sized roofing company expect from this?
ROI in roofing marketing hinges on turning leads into billable hours, and our systems deliver tangible returns. Typically, clients see a 4:1 ratio within the first year—$4 in revenue for every $1 invested—through faster lead conversion and reduced manual overhead. For a firm with 20 jobs monthly, that's an extra 5-8 contracts from automated nurturing of inspection inquiries, adding $100K+ annually. We factor in your specifics, like average job value ($8K for shingle replacements), and benchmark against industry stats (e.g., 15% conversion lift per HomeAdvisor data). Savings compound: cut 50% on tool subscriptions, reclaim 15 hours weekly at $50/hour equivalent. We provide ROI trackers from day one, adjusting for seasonal variances to maximize your bottom line.
Ready to Get Started?
Book your free consultation and discover how we can transform your business with AI.